Augmented reality (AR) is not just a tool for video games like Pokemon Go. From shortening maintenance times on the shop floor to assisting with the operation of heavy machinery, AR has the potential to revolutionize the manufacturing industry. In fact, the global AR market is expected to exceed $95 billion by 2023. That's why 65 major organizations, including industry leaders such as Lockheed Martin, Dow Chemical, Boeing and Caterpillar, met to develop the first set of guidelines for AR technology companies.