For industrial marketers, reaching the right audience with the right message is a constant challenge. You need a channel that not only cuts through the noise but also positions your brand as a trusted authority. Thomas Industry Update (TIU) is a daily newsletter designed to do just that, delivering manufacturing news, data, and best practices directly to the inboxes of key industry buyers.
This guide provides a comprehensive overview of Thomas Industry Update, detailing what it is, who it reaches, and how you can leverage it to achieve your marketing goals. We will explore its value to advertisers and the various advertising formats available to help you connect with a dedicated and engaged audience of manufacturing leaders.
TIU is a daily email newsletter that is a go-to source for manufacturing and industrial professionals. Sent every business day, it features a curated mix of articles and insights to keep industry leaders informed and ahead of the curve.
Each issue of TIU contains original reporting and daily videos, data-driven insights supported by Thomasnet®, stories on cutting-edge technology and innovation, and business best practices and leadership lessons.
Some top stories include:
TIU has established itself as an essential resource by delivering timely and relevant information. This allows the featured suppliers in each edition to align messaging with content that powers the manufacturing industry forward.
The effectiveness of any advertising channel is determined by the quality of its audience. TIU delivers your message directly to a large, targeted, and influential group of professionals.
Key Audience Statistics:
More than one in four readers opens TIU on a daily basis, demonstrating a highly engaged readership.
Top Industries Represented:
Advertising in TIU positions your brand directly in front of the engineers, procurement officers, and MRO managers who specify and purchase industrial products and services.
Advertising in TIU is successful for suppliers because it places your brand within a trusted, high-value context. Readers turn to the newsletter for credible industry news and insights, creating a halo effect for the advertisers featured alongside the editorial content. This association helps build brand awareness, establish thought leadership, and drive qualified leads.
By aligning your brand with TIU, you can:
TIU offers several advertising formats designed to meet diverse marketing objectives, from building brand awareness to generating direct leads. These slots are strategically placed within the newsletter to maximize visibility and impact.
Display Ads and Video Sponsorship
TIU provides a premium, above-the-fold Leaderboard ad unit that ensures every reader sees your message upon opening the email. A Billboard ad unit is also available, which is placed further down in the newsletter. Thomas can provide complimentary design services to help create an effective ad. A Video Sponsorship aligns your brand with one of the most clicked-on features in TIU. This includes a pre-roll ad or a "Sponsored by" slate and voiceover, your logo embedded throughout the video, and a call-to-action link below the video on Thomasnet.com.
Native Advertising and Content Marketing
Integrate your message seamlessly with TIU’s editorial content through native advertising. These units are designed to look and feel like the surrounding articles, driving engagement from readers.
E-Blast
For maximum share-of-voice, an E-Blast is a standalone, dedicated email sent to the entire TIU subscriber list of over 285,000 professionals. This format is ideal for driving leads, promoting webinars, or encouraging downloads of gated content like e-books.
Thomas Industry Update provides a direct and effective channel to reach industrial buyers. Placing your message in a trusted and highly-read publication can build brand credibility, generate qualified leads, and achieve a significant return on your marketing investment. Whether your goal is broad brand awareness or targeted lead generation, TIU offers a suite of advertising solutions to help you connect with the people who matter most to your business.
Are you ready to see why 285,000+ industrial professionals trust TIU? Subscribe to TIU to gain industry insights and contact our team to learn more about creating your TIU campaign today!
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