What Makes A Great Web Page?
Web pages are among the most important types of content in your inbound marketing arsenal. They serve as your company’s introduction to potential clients.
Making a good impression right out of the gate is key — you never get a second chance to make one, as my mother says — which is why I’m always surprised by the sheer volume of poorly put together web pages I come across in the industrial sector.
Read More »How Growth-Driven Design Is Changing The Web Design Process
Traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their sites at all when faced with this complex process.
However, a new approach, Growth-Driven Design (GDD), has significantly changed the landscape, allowing for intuitive, efficient website design that even novices can navigate with ease.
Read More »3 Characteristics Of Effective Content
Content marketing less true; content is still a foundational element of any inbound marketing scheme worth its salt.
If you’re thinking, Andrew, you’re a professional writer, you’re biased, well … you’re right. I am biased. That doesn’t make the phrase any less true, either. If a grocer told you “vegetables are good for you,” you wouldn’t respond that he’s biased and therefore his statement is untrue. Would you?
Read More »3 Tips to Getting Your Dream Customer's Attention With Content
If there’s one thing better than leads, it's leads from dream customers — those perfectly ideal potential clients with perfectly ideal potential orders. The problem is that dream customers probably seem more like unicorns or Bigfoot to you than actual, achievable contacts.
Read More »Top Tools For Sales & Marketing Collaboration
Love versus hate. Good versus evil. Heaven versus hell. Sales versus marketing?
If you’ve ever worked in or with a sales or marketing department, you know that the statement above might not be as ridiculous as it first seems.
Read More »