Over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But with such a wide range of social networks to work with, and new ones popping up every day, navigating these options can often seem daunting.
Below, we’ll delve into three of the most popular social networks — Facebook, LinkedIn, and Twitter — and explore how industrial companies and manufacturers can make the most effective use of these versatile platforms, leading to more valuable prospects, increased leads, and, of course, boosted sales.Read More »
Web pages are among the most important types of content in your inbound marketing arsenal. They serve as your company’s introduction to potential clients.
Making a good impression right out of the gate is key — you never get a second chance to make one, as my mother says — which is why I’m always surprised by the sheer volume of poorly put together web pages I come across in the industrial sector.Read More »
Traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their sites at all when faced with this complex process.
However, a new approach, Growth-Driven Design (GDD), has significantly changed the landscape, allowing for intuitive, efficient website design that even novices can navigate with ease.Read More »
If you’re thinking, Andrew, you’re a professional writer, you’re biased, well … you’re right. I am biased. That doesn’t make the phrase any less true, either. If a grocer told you “vegetables are good for you,” you wouldn’t respond that he’s biased and therefore his statement is untrue. Would you?Read More »
If there’s one thing better than leads, it's leads from dream customers — those perfectly ideal potential clients with perfectly ideal potential orders. The problem is that dream customers probably seem more like unicorns or Bigfoot to you than actual, achievable contacts.Read More »
The internet is, increasingly, the place that things happen. Socializing, news, sales. Yes, even in industrial sectors — as the median age of engineers, design engineers, and facility and plant managers decreases, their use of the internet to find the parts, products, and services they need increases.Read More »
All roads lead to your product pages. They are, arguably, the most important pages in your entire site.
You’ve already attracted and educated prospective buyers, you’ve had positive interactions with them — now they’re on your product page, on the verge of transitioning from “prospect” to “client.” But will your product page, as it is, secure the conversion?
Luckily, as with all things in the digital realm, your product pages can be optimized. There are a number of best practices for product pages that will help you to increase conversion rates — let's take a look at three key ones that will be easy for you to implement immediately:Read More »
Facebook? Check. Twitter? Check. LinkedIn? Check.
If you’ve already put in the work of building out profiles on these major platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.
Below, we’ve outlined six easy, efficient ways to enhance your social media marketing strategy and successfully turn your connections into customers.Read More »