There are many good reasons for a website redesign, whether it’s a rebranding, moving onto a new Content Management System (CMS), the site is getting lackluster results or it looks like it was built in 2009.
Whatever your reasons, a website redesign should ultimately be able to support your lead generation goals.
This checklist can help guide your refresh and set your website up for long-term success. Your checklist includes:
- How to benchmark your existing performance in and set your goals
- How to optimize your site for search
- The best website examples from manufacturers
