Tom's Blog

From industry’s leader in connecting buyers and suppliers

5 Digital Marketing Tips To Reach More Buyers

As technologies continue to advance and industrial buyers increasingly turn to the internet for the information they need to find suppliers and source products, digital marketing has become indispensable in the B2B manufacturing and industrial sphere. Sending out mailers or relying on word of mouth is no longer enough to attract and convert valuable leads; now, a multifaceted approach is necessary to stay relevant in today’s shifting B2B landscape. 

A successful, ongoing digital marketing campaign will encompass a few different digital marketing strategies and elements; a strong, interactive social media presence, pay-per-click (PPC) ads, and use of SEO best practices are just a few of the many channels being used today to expand company awareness and gain leads.

But once you have a solid digital foundation in place, what are the best ways to stay ahead of the curve? Below, we’ll delve into five simple — but super-effective — ways to amp up your digital marketing presence.

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How To Advertise Your Manufacturing Business Online

In today’s increasingly connected world, establishing a strong digital presence is crucial for effective brand exposure and lead generation. With more and more people accessing business and product information online, it’s no longer effective to rely solely on broadcast commercials, newspaper ads, or telephone campaigns for effective B2B marketing.

As technology and industrial marketing methods continue to evolve, implementing a comprehensive, multifaceted approach is critical for staying ahead of the curve and ensuring potential leads become aware of your company.

Below, we’ve outlined some of the many different ways to advertise your business online and generate valuable leads.

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Should I Advertise On THOMASNET.com? Hear Reviews From Other Business Owners

Whether you are a product and component manufacturer, capital equipment manufacturer, custom manufacturer, service company or industrial distributor, advertising on THOMASNET can help you connect with the B2B buyers and engineers you need to grow your business. In fact, a supplier is evaluated by a buyer every 2 seconds on our platform!

We've helped hundreds of thousands of manufacturing and industrial companies like yours generate exposure, leads and new business, and we can help you do the same. 

If you're thinking about advertising on THOMASNET.com and wondering how it works, check out what some of our customers have to say. 

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Does THOMASNET.com Really Work?

THOMASNET.com connects active B2B buyers and engineers with 500K+ North American suppliers. If you tried to replicate all of the supplier evaluation activity on the platform that happens in a sinlge month, it would take you 7.5 years - without sleeping. In fact, every 2 seconds, a supplier is evaluated by a buyer on the platform.

So if you are thinking about advertising on THOMASNET.com and are wondering, "Does THOMASNET.com really work?" the answer is, unequivocally, yes!

Of course, we understand that you may still have questions about the results that THOMASNET.com delivers to manufacturers and industrial companies like yours. That's understandable. Let's see what THOMASNET.com customers have to say:

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THOMASNET.com Version 3 Is Now Live!

Business never shuts off — a supplier evaluation is performed every 2 seconds on THOMASNET.com! We are constantly developing new ways for engineers, procurement managers, and MROs to better access data on the platform. That's why we just launched THOMASNET.com Version 3. The following is an overview of the improvements included in this release:

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Infographic: Every Two Seconds On THOMASNET.com

There is more industrial and B2B buying activity taking place on THOMASNET.com than on any other platform on the planet. In fact, a buyer evaluates a supplier every two seconds! 

All those supplier evaluations can add up to a lot of things – including new business opportunities for the suppliers who are listed on the platform

Check out our infographic to see what else can happen while buyers are evaluating suppliers on THOMASNET.com.

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Is This Digital Marketing Approach The Secret To Connecting With More Buyers?

For many manufacturers and industrial companies, there’s no such thing as an “impulse” sale. That’s because the industrial buying cycle is a lengthy one, driven by a supplier evaluation and selection process that can take months or longer.

That’s why it is so important for manufacturers and industrial suppliers to stay top of mind with their prospects. Unfortunately, many companies fall short in their marketing efforts, focusing on metrics that don’t really matter in the industrial space (such as clicks and page views) when they should be focused on connecting with their best prospects where and when they are ready to become customers.

A strategic, industrial-focused digital retargeting program can be the solution.

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From the THOMASNET Archives: Manufacturing Ads

 

The "big green books" of the Thomas Register connected b2b buyers and industrial suppliers for well over a century, before we went completely online as THOMASNET.com in 2006. I took a dive into some vintage editions to find ads from businesses that have stood the test of time, and still serve industry today. 

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The ThomasNet.com Supplier Discovery Platform Becomes a Vital Resource to Walmart’s Supply Chain

Walmart’s $250 billion commitment to buy products that support American jobs is expected to make a big impact on US manufacturing. Within the next 10 years, more of the company’s vendors will be sourcing American-made products and components to support their “Made in USA” initiative.

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