The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

4 Reasons You Need Digital Advertising For Your Industrial Business

A well-planned, dynamic advertising strategy can make the difference between new leads and stagnation for your industrial business. Not only does a sophisticated, compelling advertising strategy help you better reach potential leads and increase chances of lead conversion, it also illustrates that you’re a cutting-edge leader in your field. Marketers are well aware of this; in fact, studies predict that marketers will spend more than $272 billion on advertising by 2020.

It may seem like only big brands make use of advertising techniques, but that’s not the case anymore. Don’t be put off or daunted by the idea of starting an ad campaign; advertising serves to give consumers a useful overview of the various brands and products available in the market, regardless of whether they’re offered by huge corporations or small businesses. And today, digital advertising makes it easier than ever to target the leads you’re after.

Working with a limited budget or running a small operation? There’s still a lot to gain from investing in digital advertising efforts. Below are four of the most compelling reasons to get started today.

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The Importance of Video Marketing for Manufacturing Companies

The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.

While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.

Below are the four of the most compelling reasons to start incorporating video into your content marketing campaign.

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Steel Scandal Will Shake Up The Supply Chain

Some of the biggest names in manufacturing — Boeing, General Motors, Ford, Toyota, Honda, and many others — have seen their supply chains thrown into turmoil after a major Japanese steel supplier admitted fabricating quality control data.

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5 Digital Marketing Tips To Reach More Buyers

As technologies continue to advance and industrial buyers increasingly turn to the internet for the information they need to find suppliers and source products, digital marketing has become indispensable in the B2B manufacturing and industrial sphere. Sending out mailers or relying on word of mouth is no longer enough to attract and convert valuable leads; now, a multifaceted approach is necessary to stay relevant in today’s shifting B2B landscape. 

A successful, ongoing digital marketing campaign will encompass a few different digital marketing strategies and elements; a strong, interactive social media presence, pay-per-click (PPC) ads, and use of SEO best practices are just a few of the many channels being used today to expand company awareness and gain leads.

But once you have a solid digital foundation in place, what are the best ways to stay ahead of the curve? Below, we’ll delve into five simple — but super-effective — ways to amp up your digital marketing presence.

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How To Advertise Your Manufacturing Business Online

In today’s increasingly connected world, establishing a strong digital presence is crucial for effective brand exposure and lead generation. With more and more people accessing business and product information online, it’s no longer effective to rely solely on broadcast commercials, newspaper ads, or telephone campaigns for effective B2B marketing.

As technology and industrial marketing methods continue to evolve, implementing a comprehensive, multifaceted approach is critical for staying ahead of the curve and ensuring potential leads become aware of your company.

Below, we’ve outlined some of the many different ways to advertise your business online and generate valuable leads.

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Should I Advertise On THOMASNET.com? Hear Reviews From Other Business Owners

Whether you are a product and component manufacturer, capital equipment manufacturer, custom manufacturer, service company or industrial distributor, advertising on THOMASNET can help you connect with the B2B buyers and engineers you need to grow your business. In fact, a supplier is evaluated by a buyer every 2 seconds on our platform!

We've helped hundreds of thousands of manufacturing and industrial companies like yours generate exposure, leads and new business, and we can help you do the same. 

If you're thinking about advertising on THOMASNET.com and wondering how it works, check out what some of our customers have to say. 

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Does THOMASNET.com Really Work?

THOMASNET.com connects active B2B buyers and engineers with 500K+ North American suppliers. If you tried to replicate all of the supplier evaluation activity on the platform that happens in a sinlge month, it would take you 7.5 years - without sleeping. In fact, every 2 seconds, a supplier is evaluated by a buyer on the platform.

So if you are thinking about advertising on THOMASNET.com and are wondering, "Does THOMASNET.com really work?" the answer is, unequivocally, yes!

Of course, we understand that you may still have questions about the results that THOMASNET.com delivers to manufacturers and industrial companies like yours. That's understandable. Let's see what THOMASNET.com customers have to say:

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THOMASNET.com Version 3 Is Now Live!

Business never shuts off — a supplier evaluation is performed every 2 seconds on THOMASNET.com! We are constantly developing new ways for engineers, procurement managers, and MROs to better access data on the platform. That's why we just launched THOMASNET.com Version 3. The following is an overview of the improvements included in this release:

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Infographic: Every Two Seconds On THOMASNET.com

There is more industrial and B2B buying activity taking place on THOMASNET.com than on any other platform on the planet. In fact, a buyer evaluates a supplier every two seconds! 

All those supplier evaluations can add up to a lot of things – including new business opportunities for the suppliers who are listed on the platform

Check out our infographic to see what else can happen while buyers are evaluating suppliers on THOMASNET.com.

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