The Thomas Blog

Growth-Driven Design

The Arrow That Increased Form Submissions By 76%

A cold-root rolling manufacturer wanted to increase leads on their website. A simple arrow made it happen.

The Idea

Our conversion experts came across studies which showed that directional cues are effective at drawing attention to different objects on a page. While these cues can take many forms – arrows, eyes, fingers, etc. – independent research by the folks over at ConversionXL showed that hand-drawn arrows were the most successful.

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ab testing
Marketing Strategy

The Basics Of A/B Testing

Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.

Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.

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Growth-Driven Design

Left vs. Right Aligned Forms On Landing Pages

If you've ever wondered whether the forms on your landing pages should be on the left or right side of the page, you're not alone.

We decided to put this to the test on the contact page for one of our client's who specializes in custom metal stamping, Engineering Specialties, Inc. Now, you may be thinking that a small change such as which side of the page a form is on would have little difference in lead generation, but on the contrary, we've seen even simpler tweaks like adding an arrow above a form convert like crazy.

So, are you ready to see which side of the page the form should go on?

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