Tom's Blog

From industry’s leader in connecting buyers and suppliers

Left vs. Right Aligned Forms On Landing Pages

If you've ever wondered whether the forms on your landing pages should be on the left or right side of the page, you're not alone.

We decided to put this to the test on the contact page for one of our client's who specializes in custom metal stamping, Engineering Specialties, Inc. Now, you may be thinking that a small change such as which side of the page a form is on would have little difference in lead generation, but on the contrary, we've seen even simpler tweaks like adding an arrow above a form convert like crazy.±

So, are you ready to see which side of the page the form should go on?

Read More

Web Design Methodologies: GDD vs. CRO

Although the terms are often used interchangeably, Growth-Driven Design (GDD) and Conversion Rate Optimization (CRO) are two distinct methods.

While both involve A/B testing, CRO is essentially a tool under the GDD umbrella.

Read More

How Growth-Driven Design Is Changing The Web Design Process

Traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their sites at all when faced with this complex process.

However, a new approach, Growth-Driven Design (GDD), has significantly changed the landscape, allowing for intuitive, efficient website design that even novices can navigate with ease.

Read More

5 Signs Your Website Is Outdated

It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.

As a key driver of new business, your website is the centerpiece of your digital marketing efforts.

It’s where many people will hear about your company for the first time, where you will build industry credibility and thought leadership, and where you will capture new leads. It’s therefore critical that your pages are optimized for conversions.

Even in the manufacturing industry, where some companies are still playing digital marketing catch up, having a website is not enough; it’s equally important to ensure you’re staying up to date on crucial best practices.

Read More

What To Avoid In Your User Journey: Key Takeaways From ConversionXL Live 2017

ConversionXL Live is an annual conference that provides web designers, developers, and strategists a forum to learn from optimization experts. The event is also a fantastic networking opportunity, as it brings together more than 75,000 practitioners every year.  

This year’s conference agenda was broken into three themes:

  • Day 1: UX & Digital Analytics
  • Day 2: Optimization & Testing
  • Day 3: Growth & Success

Read More

Make 2017 Your Best Year For Industrial Marketing Yet

Throughout the holiday season, you probably saw a handful of end-of-year wrap-up blogs as well as some start-of-the-year prediction posts.

Well, now that 2017 is finally upon us and it’s time to get back to work, we wanted to bring you some actionable tips you could use to get a jump on turning it into your company’s biggest year yet.

Let’s take a look at some steps you can take right now to start generating better leads for your business.

Read More

The Oversight That’s Damaging Your Company Website

You think your website is great. You haven’t updated it in a year or two, but you’re getting decent traffic and a handful of RFQs each month. You’ve got products, a flashy video and a lot of text on the homepage.

Overall, it works, so no need to make any improvements, right? Wrong.

For years, manufacturers and industrial companies have insisted on bloating their homepages with product and certification information, part numbers and company insight — and then it just collects dust.

From an SEO standpoint, it’s a mess, and from a user experience standpoint, it’s even worse.

More content and design elements means it’s going to take your website longer to load on all platforms (desktop, tablet and mobile). It’s a huge turnoff for potential customers.

Read More

What You Need to Know About Growth-Driven Design

It’s no secret the concept of growth-driven design has been shaking up digital marketing, but specifically in our manufacturing and industrial space, it has been a game-changer.

Early adopters have been excited to toss out the rigid, “one and done” process with web design in favor of flexibility, growth and changes based on data and performance.

We discussed the basics and the benefits in a blog titled “What Is Growth-Driven Design?” but thought it’d be good to bring some additional insight. So we thought: Who better to chat with than the person who literally wrote the book on growth-driven design?

Meet Luke Summerfield. He’s HubSpot’s Partner Program Manager and Growth-Driven Design Evangelist, and he’s here to chat about HubSpot principles, web design and his “light bulb” moment.

Read More

The Arrow That Increased Form Submissions By 76%

A cold-root rolling manufacturer wanted to increase leads on their website. A simple arrow made it happen.

The Idea

Our conversion experts came across studies which showed that directional cues are effective at drawing attention to different objects on a page. While these cues can take many forms – arrows, eyes, fingers, etc. – independent research by the folks over at ConversionXL showed that hand-drawn arrows were the most successful.

Read More

Subscribe to our newsletters.

Hey Tom, how can ThomasNet.com help me...

...find the right suppliers?”


Get your FREE account

Give yourself the sourcing power of industry’s leading supplier discovery platform. It’s easy. It's FREE.

...get more of the right customers?"


Get your FREE profile »

Promote your company where serious buyers go looking for suppliers. Getting started is FREE.