It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.
As a key driver of new business, your website is the centerpiece of your digital marketing efforts.Read More »
ConversionXL Live is an annual conference that provides web designers, developers, and strategists a forum to learn from optimization experts. The event is also a fantastic networking opportunity, as it brings together more than 75,000 practitioners every year.
This year’s conference agenda was broken into three themes:
- Day 1: UX & Digital Analytics
- Day 2: Optimization & Testing
- Day 3: Growth & Success
Throughout the holiday season, you probably saw a handful of end-of-year wrap-up blogs as well as some start-of-the-year prediction posts.
Well, now that 2017 is finally upon us and it’s time to get back to work, we wanted to bring you some actionable tips you could use to get a jump on turning it into your company’s biggest year yet.
Let’s take a look at some steps you can take right now to start generating better leads for your business.Read More »
You think your website is great. You haven’t updated it in a year or two, but you’re getting decent traffic and a handful of RFQs each month. You’ve got products, a flashy video and a lot of text on the homepage.
Overall, it works, so no need to make any improvements, right? Wrong.
For years, manufacturers and industrial companies have insisted on bloating their homepages with product and certification information, part numbers and company insight — and then it just collects dust.Read More »
It’s no secret the concept of growth-driven design has been shaking up digital marketing, but specifically in our manufacturing and industrial space, it has been a game-changer.
Early adopters have been excited to toss out the rigid, “one and done” process with web design in favor of flexibility, growth and changes based on data and performance.
We discussed the basics and the benefits in a blog titled “What Is Growth-Driven Design?” but thought it’d be good to bring some additional insight. So we thought: Who better to chat with than the person who literally wrote the book on growth-driven design?
Meet Luke Summerfield. He’s HubSpot’s Partner Program Manager and Growth-Driven Design Evangelist, and he’s here to chat about HubSpot principles, web design and his “light bulb” moment.Read More »
Take a moment and think about your company’s most recent website redesign.
I’m guessing it took months to get everyone on board with the change, find an agency to do the legwork and then get your internal team to agree on design, photos, copy and all the other elements.Read More »
Industrial businesses are increasingly relying on their website as a sales generation tool. Websites generate leads for manufacturing companies by providing information that industrial buyers are researching prior to making a purchase. When those leads turn into sales, that is typically called a "conversion."Read More »