The 4 Questions Your Industrial Manufacturing Marketing Agency Should Answer in Order to Keep Your Business
Partnering with an industrial manufacturing marketing agency may be just what your business needs to boost growth and achieve goals. However, once you’ve established a partnership with an agency, you must make sure they are delivering an ROI (return on investment).Read More »
As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks are not a great match for your products or services.
Unfortunately, however, very few manufacturing companies have a system in place to separate good leads from bad ones. This results in sales people wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities.
That's why you need a proven process for qualifying your leads.
You already know that your customers mean everything to your manufacturing business. Every once in a while, however, it's important to let those customers know it, too.Read More »
When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors.Read More »
An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.Read More »