As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks are not a great match for your products or services.
Unfortunately, however, very few manufacturing companies have a system in place to separate good leads from bad ones. This results in sales people wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities.
That's why you need a proven process for qualifying your leads.
You already know that your customers mean everything to your manufacturing business. Every once in a while, however, it's important to let those customers know it, too.Read More »
When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors.Read More »
An increasing number of people are talking instead of typing their searches. In 2016, Google CEO Sundar Pichai announced that 20% of mobile queries are voice searches. Google’s voice recognition technology is now 95% accurate, and there are more than 33 million devices in circulation that can process spoken commands.Read More »