The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

Why You Need To Expand Your Business To New Markets

The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business – putting your own company at risk in the process.

The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:

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The Look South Export Initiative Could Be The Key To Unlocking New Markets


We’ve already discussed why U.S. small businesses should consider exporting. But while most organizations focus on exporting to Europe or Asia, there is a golden opportunity to expand into new markets and grow your revenues in Central and South America by taking advantage of the “Look South” export initiative.

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Debunking 7 Common Exporting Myths & Misconceptions


Exporting can make a positive impact on your business. Unfortunately, there are several negative myths and misconceptions that could prevent you from taking advantage of the opportunity.

Don’t miss out due to misinformation. Learn the truth about exporting in today’s global economy.

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5 Reasons Why U.S. Companies Should Consider Exporting

Exports are a growing and substantial part of the U.S. economy, with more than 304,000 U.S. companies exporting goods last year. Of those companies, nearly 98 percent were small- or medium-sized businesses (SMBs) with fewer than 500 employees1.

Exporting makes solid business sense for companies large and small, as more than 95 percent of the world’s purchasing power is located outside of the United States. Reaching this audience of potential customers is the main reason for U.S. companies to consider exporting; here are five more:

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Grow Your Business By Diversifying

Diversifying your business and expanding into new markets can open up new revenue streams while making you less dependent on a single customer or industry.

However, expanding into new markets often requires a lot of time and a lot of money, and many shop owners are reluctant to make that commitment. In addition, when business is good, expansion can seem like a luxury rather than a necessity, and it quickly drops to the last item on a to-do list.

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