The Thomas Blog

Industrial Brand
Business Tips

How To Build Your Manufacturing Brand

Have you ever asked someone for a Q-Tip? Or put your garbage in a Dumpster? Or cooked up dinner on your Teflon-coated pan? These brand names are a common part of our everyday vocabulary, and they illustrate how powerful strong branding can be.

While your company may not become a household name, you can leverage branding to create a stronger association between who you are and what you offer, giving you an advantage over your competition. 

Read More »
Marketing Myths
Social Media

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

Read More »
Impact-Live-2018
Marketing Advice

5 Takeaways From IMPACT Live 2018

This year’s IMPACT Live event was, as the name implies, impactful. The two-day conference, held in Hartford, Connecticut, brought together 500+ marketing, sales, and business professionals, all there to learn from some of the best in the industry while preparing for the future of inbound marketing.

Read More »