The Thomas Blog

Marketing Automation

4 Things To Consider When Choosing A Marketing Automation Tool

To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is key. Essentially what it sounds like, marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.

Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.

Streamlined processes, more efficient outreach, and time and cost savings are all part of the deal, no matter which specific automation tool you choose. But how do you decide on the best option for your company? To start, consider these four key factors.

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Marketing Strategy

Choosing A Marketing Automation Platform: 3 Key Differences Between HubSpot & Pardot

Similar to how automation technology has helped to increase efficiency on shop floors, the same can be said within the world of marketing.

Marketing automation technologies help companies generate, educate, and re-engage leads by setting up a system that runs with customized rules, programs, and scoring systems.

As a digital marketing strategist, I’ve had the opportunity to work in a variety of marketing automation platforms, and I’ve seen advantages and disadvantages in each. There are dozens — maybe hundreds — of tools available, but since HubSpot and Pardot are the most prevalant in the manufacturing space, wanted to offer up an analysis to help you decide what's best for your business.

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Tools

HubSpot Announces New Free CRM Software

HubspotCRM-SidekickPsst! Hey! Yeah you. When was the last time the marketing department got a high five for saving the company money? Doesn’t happen, right? Well that just changed. Prepare yourself for a possible parade in your name put on by the accounting department and the VP of Sales, because you are about to deliver a brand new CRM system to them for free.

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