Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners.
Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.Read More »
We write frequently about the value of persona targeting. Taking the time to really understand the people on the other end of your communications, and tailoring your content to those specific people — and their specific goals, needs, and interests — is critical if you want to improve your marketing results.Read More »
The whole point of inbound marketing is to entice your target customers to come to you on their own accord, and you do this by providing valuable, directly helpful content that will help them reach their goals. Think of it as the antithesis of cold calling. But how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.Read More »
In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers — emails blasts, eBooks, blog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. But before embarking on any of these efforts, it’s crucial to fully understand the types of buyers you’re looking to target.
You may be busy crafting informative, engaging emails or penning fascinating eBooks, but if you’re not customizing your content to the needs and interests of your specific audience, all that work will have been in vain.
Establishing a well-thought-out buyer persona will allow you to more effectively reach your target audience, increasing your chances of turning leads into customers.Read More »
If there’s one thing we can all relate to, it’s the drive to succeed in business. It’s behind everything we do at work, and it’s the reason we spend so much time trying to perfect our marketing efforts. But if you don’t really know who you’re marketing to, you might as well just stand on the roof and shout into a megaphone. Sure, people will hear you, but will they be the right people? Probably not.Read More »
Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on his or her audience, and they’d only be memorable for the worst of reasons.
They failed because they didn’t know their audience, and therefore couldn’t address the audience’s needs.Read More »