Tom's Blog

From industry’s leader in connecting buyers and suppliers

Who’s Really Influencing the Industrial Buying Process?

If there’s one thing we can all relate to, it’s the drive to succeed in business. It’s behind everything we do at work, and it’s the reason we spend so much time trying to perfect our marketing efforts. But if you don’t really know who you’re marketing to, you might as well just stand on the roof and shout into a megaphone. Sure, people will hear you, but will they be the right people? Probably not.

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How to Grow Your Business with Inbound Marketing

Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners. Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.

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Know Your Audience: The Key Role of Buyer Personas

Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on his or her audience, and they’d only be memorable for the worst of reasons. They failed because they didn’t know their audience, and therefore couldn’t address the audience’s needs.

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