For many manufacturers and industrial companies, there’s no such thing as an “impulse” sale. That’s because the industrial buying cycle is a lengthy one, driven by a supplier evaluation and selection process that can take months or longer.

That’s why it is so important for manufacturers and industrial suppliers to stay top of mind with their prospects. Unfortunately, many companies fall short in their marketing efforts, focusing on metrics that don’t really matter in the industrial space (such as clicks and page views) when they should be focused on connecting with their best prospects where and when they are ready to become customers.

A strategic, industrial-focused digital retargeting program can be the solution.