The Thomas Blog

Thomas WebTrax
ROI & Analytics

More Than 11,000 Manufacturing Companies Use This Tool To Drive Leads

Imagine if you could immediately and continuously identify the companies that are researching you online.

Imagine being able to track those companies throughout the buying journey, ensuring you never miss a sales opportunity.

Imagine having all of this actionable information at your fingertips, so that your sales team can have more meaningful — and more successful calls with prospects.

More than 11,000 manufacturers don't have to imagine any of this at all. They can do it, with Thomas WebTrax.

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Marketing Strategy

4 Ways Industrial Marketers Short Circuit Their ROI

Why do some industrial suppliers swear by online marketing, while others swear at it?

In many cases, industrial/B2B marketers that see a strong ROI (return on investment) from their online efforts simply have a clearer understanding of what it looks like, and a better idea of how, when, and where to look for it. In our 20+ years of helping suppliers use the internet to meet their business goals, we’ve seen four specific ways that many businesses short circuit their own ability to achieve and measure online success. Read on, and see if you’re making any of the 4 common missteps we outline on the following pages.

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Marketing Strategy

The ROI Of Inbound Marketing

As the digital world reshapes the industrial world, marketing budgets are on the rise. According to ENGINEERING.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017.

As industrial marketing budgets continue to rise, more funds are being allocated to the creation of content — in the form of blogs, eBooks, email campaigns, videos, webinars, infographics, and so on — as good content is at the core of any successful inbound marketing program

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Budget ROI From Marketing Investment
ROI & Analytics

An Investment In Marketing Is An Investment For Your Whole Business

Producing results without the right resources is a huge challenge, especially when you’re under extreme pressure to do so. When budgets get tight, it’s even more important to be able to prove your worth.

Luckily for industrial marketers, when it comes time for budget evaluations, we can produce quantifiable results demonstrating the value of our efforts. In fact, a 2017 ENGINEERING.com market research report found a direct connection between digital marketing investment and company revenue. As a result, the majority of respondents reported being rewarded with a boost in resources.

If you find that your marketing team is still fighting for funding, here are a few things you can take to your department heads to make the business case for it.

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