If you are a manufacturer or industrial supplier that serves the Ohio area, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.
Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Ohio. If you provide products or services in Cleveland, Cincinnati, Dayton, or other cities within the state, this information could prove pivotal in connecting with more buyers.
When industrial/B2B buyers in Ohio visited Thomasnet.com over the last 12 weeks, these were the products and services that they searched for the most:
Among the list of the most in-demand products and services in Ohio, there are only two categories that are also in the top ten nationally — Metal Stampings and Injection-Molded Plastic. If you have capabilities in these areas, then you should try to take full advantage of the local and national surge by being aggressive in your pursuit of in-market buyers.
The other seven trending categories are exclusive to Ohio, which means that they represent unique opportunities for suppliers who are located in the state, as well as for those who service buyers in the area. Explore advertising options, like PPC and retargeting, to get the word out as quickly as you can to take advantage of the demand. If you provide related or adjacent services, it might be a good time to pivot into these fields.
Want to take a deeper dive into the buying trends shaping Ohio’s supply chain? Download our free report — Ohio Industrial Buying Trends — to uncover: