In the arena of digital advertising, bots cost companies nearly $17 billion a year by generating billions of fake clicks on ads. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.Read More »
The summer is upon us, and while your shop may shut down for a week or two, you can't shut down your marketing. That's because the buyers you want to do business with are looking for suppliers like you. In fact, our data shows that summer may be one of the best times of the year to connect with in-market buyers.Read More »
For manufacturing companies, getting started with pay-per-click advertising is easy.
Seriously, Google touts that it takes "just a few minutes" to build your first ad. That means you can go from having absolutely no search engine presence at all to having your ads show on the first page of results in less time than it takes to heat up your leftovers for lunch.Read More »
Fueled by new technology like the Industrial Internet of Things (IIoT) and Big Data, Industry 4.0 offers tremendous potential for improving operational efficiency and spurring growth. However, many manufacturers perceive Industry 4.0 adoption as more of an obligation than an opportunity, something to be relegated to an IT department rather than presented as a strategic, company-wide initiative.Read More »
There’s been a ton of speculation on the state of U.S. manufacturing over the past few years, especially as reshoring initiatives continue to gain traction across different industries. According to the Reshoring Initiative, an organization that helps U.S. manufacturers pursue and realize the benefits of reshoring, combined reshoring and related foreign direct investments (FDI) announcements are up 2800% since 2010.Read More »
If you are a manufacturer or industrial supplier that serves the Wisconsin area, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.
Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Wisconsin. If you provide industrial products or services in Madison, Green Bay, Eau Claire, or other cities within the state, this information could prove pivotal in connecting with more buyers.Read More »
To keep up in today’s increasingly competitive industrial landscape, companies must constantly be looking for additional ways to reach their target audiences. Webinars, in particular, allow brands to connect with clients — and potential clients — on a personal level while establishing the business as a knowledgeable industry leader.Read More »
You know all about leads. You know the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). You know you need more of the former in order to get more of the latter.Read More »
With tariffs and trade taking center stage in recent months, a lot of the discussion has focused on the importing of goods and services. However, it has also sparked a renewed interest — and intensity — in exporting.
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