Do any of these sound familiar to you:
- “My sales profits are down."
- “I don't have enough leads for my sales team.”
- “I'm not getting any RFQs online.”
We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck a little bit too much when it comes to generating leads.
When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing.
Here’s how manufacturers can help solve basic lead generation problems.Read More »
As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks may not be a great match for your products or services.
Unfortunately, however, not every manufacturing companies has a system to separate good leads from bad ones. This results in salespeople wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities.
That's why you need a proven process for qualifying your leads.Read More »
According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted.
That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.
More than 11,000 manufacturers use Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.
However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up and helps you decide which solution works best for your industrial business.Read More »
Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things industrial marketing.
Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners utilize pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.Read More »
Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.Read More »
A well-planned, dynamic advertising strategy can make the difference between growth to your bottom line and stagnation for your industrial business. Today, technology and digital platforms make it easy to target the exact audiences you’re after, even if you have a limited budget.
Let's learn more about industrial advertising and why manufacturers invest in it to increase their revenue.Read More »
Did you know that the Department of Defense (DoD) spends more than 60 percent of the federal procurement budget eligible for small businesses? In the 2017 fiscal year, DoD awarded more than $60 billion in prime contracts to small businesses.
From anonymized sourcing activity across Thomasnet.com, Thomas Industrial Data shows the Aerospace & Defense Industry is a rapidly evolving field. Continued military spending growth is a sign for suppliers to secure ongoing business and tap into new market opportunities — but today, businesses continue to shift in their sourcing as they pivot to help the country combat COVID-19. Read on to learn how you can become a part of the solution.Read More »
In 2019, lithium-ion sourcing activity on Thomasnet.com soared, and the B2B buyer data showed the top two industries driving the trend were software and technology, and healthcare and medical. Today, there are three major lithium-ion battery markets: transportation, electronic devices, and industrial stationary.
Technology is at the core of the transition, and the next few years will bring significant changes to the industry.
Read More »