The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

Team Thomas is industry's leading supplier discovery and product sourcing platform.

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4 Easy Tips For Creating A Lead-Generating eBook

Creating an eBook for your business is one of the best ways to generate leads and increase brand awareness among potential buyers. In fact, 65% of today’s B2B businesses are incorporating eBooks into their content marketing campaigns.

Allowing for the dissemination of in-depth, detailed content, eBooks enable businesses to connect with a target audience based on their specific stage in the buying journey.

Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices.

However, eBooks can be time-consuming and, in some cases, somewhat expensive to produce, so it’s important to keep a few simple tips in mind to ensure optimal return on investment (ROI).

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5 Ways To Capture Marketing ROI

You probably have several different goals in mind for your marketing plan: increasing traffic, getting more leads, building your brand. But at the end of the day, what matters most to you? The answer has to be your Return on Investment (ROI). All of your marketing efforts should be based on clear, goal-oriented metrics, and how they relate to your bottom line.

With so many marketing tools at your disposal today – and a shift in buyer responsiveness from outbound to inbound marketing – it’s not always easy to lay out a plan to capture the ROI of a given campaign or program.

These five tips will help you focus your strategy on a metrics-driven marketing program – one that can deliver tangible, measureable results based on sales goals and objectives. Knowing how to measure and capture ROI helps you gauge your program’s success – and more importantly, gives you an organized, ready-to-present package for your CEO and executive team.

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5 Things You Can Do Today To Increase Your Manufacturing Sales

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.

In combination with a long-term marketing strategy, these quick boosts can go a long way in garnering new leads and increasing sales.

Below are five fast and easy tips for enhancing your B2B digital marketing strategy.

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Is Your B2B Digital Marketing Strategy Powerful Enough?

The internet has conquered the world, so it shouldn’t come as any surprise that a hefty portion of business, both new and repeating, stems from digital marketing efforts.

However, many businesses approach digital marketing with false assumptions and poor, shortsighted planning, leading to less-than-stellar results and few, if any, new leads.

If you’re serious about increasing your sales and garnering new leads, it’s critical to start off with a powerful, well-thought-out digital marketing strategy.

Unsure where to begin? Below, we’ve outlined a few key steps for getting started.

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5 Marketing Emails Your Industrial Business Needs To Stand Out

Studies show that 91% of all consumers use email, and 73% of businesses use it as their primary form of communication — and for good reason. Over 25% of sales last year stemmed from email marketing efforts. An effective but simple way to increase brand awareness, sending out marketing emails allows you to stay in touch and on top of existing clients while also mining new businesses for potential leads. 

But there’s a better way to go about this than blasting out the same formulaic message to everyone on your email list. Instead, segment your clients and prospects according to their stage in the sales cycle, and then craft an informative, engaging email that caters to each targeted persona. Emails should be used strategically and thoughtfully in order to connect with your targeted audience and convey valuable offers and services, establishing you as a leader in your field.

Below, we’ve outlined five of the most important types of email campaigns your industrial business should be making use of.

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6 Mistakes That Doom Job Shops has relationships with thousands of successful job shop owners from coast to coast, many going back to our days as the Thomas Register of American Manufacturers – the “big green books.”

This blog post contains some of the anecdotal insights on job shop success and failure we’ve heard over the years.

Tens of thousands of job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment and people, it’s not rare to see a job shop fail. 

There’s no shortage of reasons why this might happen, but there are a few common mistakes many shop owners and managers make. We cover 6 of them in this blog.

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How Big Companies Choose New Suppliers

Looking to land one of the big fish? Becoming an approved supplier for a large global company can change your business forever. But landing such a “big fish” takes far more than a hello and a handshake. We recently reviewed the supplier discovery process of a leading Fortune 500 company, and here’s how they outlined it for us:

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5 Signs Your Industrial Marketing Efforts Aren't Working

In today’s digital-driven world, industrial buyers expect brand and product information to be easily accessible, and they prefer to self-educate online rather than speak to a salesperson over the phone.

This makes it critical to establish an engaging, strategic digital industrial marketing plan for your company. Without one, it can difficult to meet the needs of your prospects and, in turn, pretty impossible for you to generate the leads you need to grow your business.

If your digital marketing efforts aren’t producing results, or if they have grown a little stale, it might be time to reevaluate your efforts. Below, we’ve outlined five tell-tale signs that your marketing efforts are falling short and how to get back on track.

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An Introduction To Growth Driven Design

Traditional web design is broken. Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services. It is the place where we drive all of our marketing efforts and is often the first place prospects come looking for information.

Additionally, your website is also your “best salesperson.” It’s been said that a prospect hasalready moved through 70% of the sales process before even reaching out to your sales team. Where are they finding the information before talking to someone? – Your website.

As critically important as our websites are, the way we approach building and improving our websites is fundamentally broken. 

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