The Thomas Blog

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Lead Generation

Lead Nurturing: How To Convert Website Traffic To Leads

Sellers know all about leads. You know the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). You know you need more of the former in order to get more of the latter.

That’s great. You can see the destination. But what about the traffic that's on your website? How can you identify MQLs in your sales pipeline and, more importantly, how can you offer effective nurturing that turns them into SQLs? Let's break down the basic steps.

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plastic bottles factory
Business Tips

Green Manufacturing: The Business Benefits Of Sustainability

A few years ago, terms like “going green” and “eco-friendly” were all the rage for businesses. And while those words aren’t quite as buzzworthy today, they are still worth quite a lot to the people that really matter to manufacturers — B2B buyers.

More major players are driving toward a sustainability goal, like McDonald's who plans to use 100% recycled fiber-plastic packaging at every one of its locations worldwide by 2020. What this means for you is the increase of product options in demand and opportunities to tap into a new market and modernize your business.

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Young female businesswoman in the office
Marketing Strategy

5 Steps To Begin Successful Industrial Marketing

Inbound marketing drives customers to your business’ products and services through a coordinated strategy of design, content, social media, and SEO tactics. Most manufacturing and industrial companies may think that inbound marketing is something that would be more suited toward consumer goods and B2C rather than the industry space. But with the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for an inbound marketing program — they just don’t know it yet.

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beverage-industry
Manufacturing and Industrial

7 Reasons It’s Great To Work In Manufacturing

The manufacturing industry is one of the largest and most influential sectors of the United States economy. According to the Bureau of Labor Statistics, there were an estimated 12.3M people employed in the Manufacturing Industry Sub-Sector in 2016 with a 1.17% year growth. It also accounts for a similarly large piece of the American workforce — the industry employs 8.7 percent of the country, making it the third-largest industry in terms of jobs.

But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:  

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How Thomas Can Help
Procurement

7 Ways Thomas Can Help You Supercharge Industrial Sourcing

Here at Thomas, we've been powering North America’s largest and most active network of B2B buyers and industrial/commercial suppliers for over 120 years. We understand how hard it is to find the best and most reliable suppliers.

That's why we developed the Thomas Network to help you search for qualified manufacturers, distributors, and service companies - and it's completely free to use. There are some parts of our site that require registration to access, such as viewing suppliers’ certifications and downloading white papers, but registration is simple and free. We know you're busy, so let's us walk you through super quick our top seven features you can try today:

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factory-colleagues
Business Tips

Customer Delight: How To Ace The Last Phase Of Inbound Marketing

Buyers often encounter different challenges every day, and each phase of the buying process has opportunities (using inbound marketing!) for suppliers like you to position yourself as the best partner. 

Inbound marketing is defined as the data-driven approach to marketing that attracts people to your brand, engages them, and converts them to lasting customers. The approach is multi-channel and accounts for where people are, and how they want to interact with you using the main driver of quality content. It allows you to bring visitors into your site through various forms of channels like blogs, email marketing, and social media.

Unfortunately, a lot of marketers don’t even consider this last element of inbound marketing after the sale is made. That phase — customer delight — is perhaps one of the most important of all.

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Social Media

4 Steps To Grow Your Social Media Networks

What now? If you’re like many other small business owners, that may be what you’ve been asking yourself after taking the first steps in a social media marketing plan: setting up your accounts, branding your pages, and creating and sharing content. There’s one important element missing: building your network.

And you’ve probably even begun that process and connected with existing customers who had also taken the plunge, big OEMs with hundreds of thousands of followers, maybe some friends and family, perhaps even a celebrity or two (depending on who’s in charge of your accounts). From everything you’ve heard about social media, there must be more to it. So, what now?

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Goal strategy
Marketing Strategy

Marketing Goals Vs. Marketing Strategy

Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

The decision-making process in this field is inherently slow, and oftentimes industrial marketers struggle to connect with their audience in a way that moves them through the buying cycle while providing them with directly useful, engaging content.

It’s never too early to start planning your business goals for next quarter. Setting marketing benchmarks is the only way you’ll be able to achieve scalable growth throughout the next few months and beyond. To help you plan, we've outline the difference between marketing goals and a marketing strategy so you can improve yours and connect with higher-quality prospects.

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Social media like
Social Media

6 Social Selling Tips: For Sellers In Manufacturing

Facebook? Check. Twitter? Check. LinkedIn? Check.

If you’ve already put in the work of building out profiles on these major social media platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.

Below, we’ve outlined six tips to remember when developing and optimizing your social media marketing strategy. These tips will help you to better leverage your professional online brand to create more relationships with buyers through social media interactions — the process known as social selling. Here's how you can keep your social selling on point.

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