The Thomas Blog

Email Marketing
Email Marketing

The 5 Types Of Marketing Emails You Need To Be Sending (And Why)

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell. But smart marketers are always looking for new ways they can build relationships and grow revenue.

Should you nurture your subscribers with weekly newsletters? Are dedicated sends (stand-alone emails with one offer) better at optimizing your sales and marketing funnel? What about email digests?

These are all valid questions marketers find themselves asking when selecting the right format to meets their email marketing goals. In this post, we're review the different types of marketing emails you can send, and their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email type and how to go about using it.

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Industrial port
Business Tips

5 Risks Of Exporting Manufactured Goods — And How To Avoid Them

With tariffs and trade impacting the supply chain, a lot of the discussion has focused on the importing of goods and services. However, it has also sparked a renewed interest — and intensity — in exporting.

As standards of living continue to improve throughout the globe, foreign companies have more buying power than ever before. Couple that phenomena with the rise in global supply chains, and exporting represents one of the best opportunities for industrial companies to grow.

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Business Tips

The ABC's Of Making The Industrial Buyer's Shortlist

As you know, industrial/B2B buyers looking to establish a long-term relationship with your business may vet you quite thoroughly. This could include visiting your facility, checking your finances, talking to customers and more.

However, before they get to that point, today’s buyers prefer to evaluate suppliers anonymously, then create a shortlist of potential partners before contacting them for further vetting.

Of course, evaluating you anonymously as they create their shortlists means learning as much as they can about you online. This blog post will help you make sure your online presence doesn’t have any holes that leave you short of making those shortlists.

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3 Unlikely Places To Connect With Engineers Online

As a manufacturer, you deal with many different types of buyers — procurement pros, purchasing agents, MROs, general managers, etc. However, perhaps no type of buyer is more valuable — and more desirable — than an engineer.

That’s because engineers aren’t concerned with pricing and contracts, they care about the nitty-gritty — form, fit, and, function. If you can meet their needs, you can increase your chances of getting spec’d into designs and recommended for projects. However, too many manufacturers sit around and wait for RFPs to roll in before they concern themselves with meeting the needs of engineers. By that time, however, it’s already too late. You need to continuously and proactively build connections with engineers to understand more about them, to speak their language, and to position yourself as a proven, trusted partner.

Where can you make those connections? All across the web. In this post, we’ll explore the unexpected — and overlooked — places across the web where you can connect with engineers.

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Website Design

Redesigning Your Website To Generate Leads (10 First Steps!)

There are many good reasons to update and redesign your website — to make it mobile responsive, to bring it in line with your current branding, or perhaps to move onto a new Content Management System (CMS) or Marketing Automation platform. But the most important reason of all is to improve your results and generate more leads. 

If your current site is falling short in terms of lead generation, you should probably consider upgrading. But we'll warn you: a website redesign is no joke, and it requires a lot of careful planning. To keep things simple, we've listed out for the first 10 steps to redesign your industrial website for lead generation you should focus on first.

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Thomas Platform

10 Stats You Didn't Know About Thomas

Industrial buyers are typically 70% of the way through their purchase decision process before they reach out to a supplier.

If you are a manufacturer trying to grow your business, this is an eye-opening, game-changing stat. It means that the buyers you want to do business with — the ones you need to connect with in order to grow your company are researching, designing, evaluating, shortlisting, and, ultimately, making their purchase decisions online, all with very limited interaction with your sales people.

How, then, can you forge the connections you need while staying top of mind throughout the long and complex buying process?

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Closed for vacation
Business Tips

Opportunities For Business Growth During The Summer Slowdown

Every year, thousands of manufacturers around the country shut down their plants and facilities for a few weeks in the summer. They do so for a variety of reasons — to allow for vacation time, to take care of deferred maintenance, or to retool for the second half of the year.

While these activities are certainly important, too many manufacturing companies let the summer slowdown distract them from one of the most important activities of all — generating new business.

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Red Small Flag with House Icon on a Map Background with Selective Focus.
Business Tips

Top 6 Benefits Of Local Sourcing

In today's increasingly global business landscape, it's no secret that many manufacturing and industrial businesses maintain supply chains that stretch all over the world.

However, what may be a secret is just how much procurement professionals would prefer to source locally instead.

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Social Media

Facebook vs. LinkedIn vs. Twitter For Industrial Companies

All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social mediaOver 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But with such a wide range of social networks to work with, and new ones popping up every day, navigating these options can often seem daunting.

While there are other social media networks that could be added to this list, we’re focusing on the main channels for B2B marketing purposes. Below, we’ll delve into three of the most popular social networks — Facebook, LinkedIn, and Twitter — and explore how industrial companies and manufacturers can make the most effective use of these versatile platforms, leading to more valuable prospects, increased leads, and, of course, boosted sales.

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