Generating leads is one of the most important aspects of marketing — and frankly, growing your business.
With so many moving parts involved in lead generation, it’s easy to lose sight of some of the digital marketing tactics that should be working together. That’s where this blog post comes in — we'll cover the most popular and effective techniques utilized by industrial marketers today to increase leads and generate revenue online.Read More »
Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth. Steel continues to be a top product sourced by suppliers. Here are some basic marketing strategy must-haves to grow your steel industry business and tap into more market share.Read More »
Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell. But smart marketers are always looking for new ways they can build relationships and grow revenue.
Should you nurture your subscribers with weekly newsletters? Are dedicated sends (stand-alone emails with one offer) better at optimizing your sales and marketing funnel? What about email digests?
These are all valid questions marketers find themselves asking when selecting the right format to meets their email marketing goals. In this post, we review the different types of marketing emails you can send, and their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email type and how to go about using it.Read More »
The best and most successful salespeople today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "salesperson" a potential customer will encounter. Is your website built to grow qualified website traffic and leads? Whether you serve as a resource to distributors or sell products directly to the end-user, your website needs to provide technical information built to convert qualified leads. Below are OEM website examples and tips you can employ to help make your website a highly effective 24-7 sales channel.Read More »
For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes and capabilities, and it lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.
The videos below, divided into sections based on each company's offerings, highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.
- CNC Milling and Machining Services
- Spinning, Forging, and Casting
- Stamping, Sheet Metal, and Tubing Fabrication
- Plastics and Rubber Fabrication
- End Product Production
- Heat Treating and Finishing
**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service CompaniesRead More »
Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year.
In combination with a long-term marketing strategy, these quick tips can go a long way in getting new leads and increasing sales for your manufacturing business.Read More »
Marketing isn't a new practice (actually it has been around for centuries) but for some companies in the industrial space, there is still an opportunity to completely embrace its effectiveness — especially online.
For the manufacturing industry, marketing is a crucial part of the business that touches prices, product, and sales. So it’s important to understand how to use marketing for your business’ success if you:
- Want to get more customers
- Want more high-quality leads
- Are interested in increasing revenue
- Are looking to expand your business into new markets.
In this blog, we’ll break down everything you need to know about beginning an inbound marketing campaign and strategy of your own with additional marketing resources for deeper dives along the way.Read More »
Starting a new business can be a challenging endeavor, especially for entrepreneurs entering a crowded market with large, well-established competitors already in place. As the manufacturing industry experiences shifts in how it operates, how can CNC machining businesses secure contracts and grow within the industry despite today's challenging obstacles?
Here are some tips and suggestions for small CNC machine shops to continue growing their businesses.
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Content marketing is a key component of any industrial marketing plan. But suppose you want to step up your engagement from the usual content marketing types like blogs or eBooks. In that case, you may want to consider supplementing your efforts with interactive graphic website examples.Read More »