The summer is upon us, and while you may be on vacation for a week or two, that doesn't mean your marketing should take a break too. That's because the buyers you want to do business with are looking for suppliers like you all year round.Read More »
For manufacturers, every website visit means there’s a chance a prospect could evaluate you as a potential supplier, sign up to learn more about your services, or reach out with a request for quote. If you’re taking efforts to grow your brand awareness and generate new traffic, it’s important to understand these different website traffic sources and how to grow each of them.Read More »
Customer retention can often mean the difference between your company thriving or dying. This makes the loss of major customers one of the greatest risk factors for manufacturing businesses. Your consistent goal should be to go to any lengths necessary to retain these keystone clients. However, throughout even a vastly successful company’s lifespan, this kind of paradigm-shifting customer loss can — and will — occur.Read More »
First, industrial marketers must understand that not all leads are created equal — and the industrial buyer's journey is actually pretty complicated.Read More »
Thomas Navigator Vs. Shopify: What's The Best Catalog Management & eCommerce Toolset For Manufacturers?
The rapid pace of innovation and the number of technologies available in the market have caused eCommerce to emerge as a major necessity for businesses in all industries, including the manufacturing and industrial distribution space. B2B buyers' expectations of personal shopping experiences and seamless online transactions have also been carving the manufacturing industry's path to transformation.Read More »
More than 70% of today’s B2B buyers are tech-savvy millennials, and they’re researching your company online before contacting you. So if you’re not providing a smooth website user experience, chances are you’re losing prospects to competitors.Read More »
Starting a new business can be a challenging endeavor, especially for entrepreneurs entering a crowded market with large, well-established competitors already in place. As the manufacturing industry experiences shifts in how it operates, how can CNC machining businesses secure contracts and grow within the industry despite today's challenging obstacles?
Here are some tips and suggestions for small CNC machine shops to continue growing their businesses.
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American manufacturing is on the upswing. Hiring activity is at historic highs; reshoring is bringing production back to the U.S., and buyers are spending more on new suppliers than they have in recent years.
Business owners continue to be cautious with investments and costs, with good reason. Even as manufacturing and the economy as a whole make gains, the memory of tougher times looms. Fortunately, today's digital marketing landscape allows you to take substantial steps to grow your business and expand into new markets.Read More »
The global CBD market is anticipated to grow at a strong rate. Market projections see the recreational cannabis market expected to grow over 40% between 2020-2025 as availability increases and prices drop. With medicinal and recreational marijuana legalization increasing throughout the U.S., more consumers are exploring the benefits of cannabis products, and the market has responded with an array of innovations.Read More »