With the COVID-19 pandemic forcing many schools to shift away from in-person instruction toward a remote learning environment, the challenge of maintaining student engagement takes on increased significance. This is especially true in courses that involve STEM subjects (Science, Technology, Engineering, and Mathematics).
When taught in a traditional in-person setting, STEM courses combine education in the theoretical treatment of the subject (gleaned from written material as found in textbooks) with the practical treatment of the subject (developed via hands-on work from labs, experimentation, and the use of instruments and materials). When shifting to a remote learning environment, the techniques for educating students on the underlying principles of a subject are much easier to transfer successfully than are the more practical hands-on aspects.
To help fill this gap, we have identified some resources that may be used to provide students at the high school or college level with practical hands-on projects that they can perform which will help them supplement their education in STEM subjects.
The resources below contain a mix of different potential project ideas, many of which can be performed from home with a minimal need to purchase special suppliers or materials. Other projects from the resources below, especially those at the college level, will likely require students to make some investment in materials, components, and equipment that would not usually be found in the typical household. These are higher level projects that normally would be accomplished in a college lab class, possibly in a collaborative group setting, under the guidance of an instructor or advisor.Read More »
Industrial manufacturing takes place inside of factories and plants that house the machinery needed to perform specialized operations as part of the production process. The videos below offer a view into the workings of some of these factories to provide you with a look at different manufacturing operations and how they are performed and automated.
The videos have been grouped into sections based on the types of processes shown. Each section presents a description of these processes and links that will enable you to further explore these topics of modern manufacturing.Read More »
It's no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies don't realize that it's also one of the best ways to close those leads and convert them into customers.
So while a lot of time and energy is going into optimizing marketing emails, sales emails are often relegated to an afterthought. In fact, the task of writing, designing, and deploying sales emails often falls on individual sales reps, who have little guidance, direction, or support. That's a recipe for disaster, and it shouldn't be the case.
If you want to optimize your sales emails for maximum results, be sure to follow these suggestions.Read More »
Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their efforts. But marketing effectiveness can affect business outcomes like revenue growth and customer retention — so with so many variables and items to test, how can industrial marketers measure the success of their marketing campaigns?
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Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on the audience, and it is likely the presentation would only be memorable for the worst of reasons.
Both the instructor and presenter failed because they didn’t know their audience, and therefore couldn’t address the audience’s needs.Read More »
The total industry market for CNC machining is expected to continue growing through 2024. But reaching target customers isn’t the same as it used to be for CNC machine shops. Industrial buying habits are simply changing. So what can CNC machine shops do to help increase sales?Read More »
The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.
Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.
How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products more effectively?Read More »
We hear from our manufacturing customers that they want to break into a new industry or find a hidden market. But without finding out what the Total Available Market is, you could be going after something that’s not there. Luckily for those looking to tap into the private label industry, there’s an opportunity for growth. Demand from buyers seeking private label manufacturers has grown 45% on Thomasnet.com YoY/QoQ/MoM.
Suppose you’re planning on extending your services to private labeling and targeting industries that use private labels. How can you drive growth, through both new business and growth of existing customers?Read More »