Digitized information offers vast flexibility. When employed at its best, digital information can make the most complex processes simpler and more efficient. This especially applies to the selling of complex industrial parts.
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Industrial Sales Insights From Amy Kim, Thomas’ New Chief Revenue Officer And A Former Google Sales ExecutiveRead More »
By now, you’ve probably heard the news that the Trump administration is expected to enact a formal order imposing tariffs on imported steel and aluminum. While details of the tariffs are still emerging, the supply chain is already feeling their effects.Read More »
You've seen the headlines. Kiosks are replacing cashiers, autonomous vehicles are putting taxi drivers on the side of the road, and robots are now writing blog posts.
Clearly, robots have already started to replace workers in various industries. Are they coming for industrial jobs next?
The short answer? Kind of.
The longer answer? While they will most likely change the makeup of the industrial workforce and the way people do their jobs, the situation is not as dire as many people think. In fact, it could be a positive development for industry.Read More »
It’s common sense that you need to drive traffic to your website in order to increase leads. And if you’re showing signs of growth, that’s a great start! But many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.Read More »
Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. One day the gurus insist you need a PPC- and SEO-focused strategy, and within a week the focus has shifted to social media. Things move quickly, and with so much information out there — and so many different opinions — it can be daunting just getting started.Read More »
Hardly a day goes by that we don’t hear about new CAD tools and features that engineers want to use with the parts and components from their most favored manufacturers. Most manufacturers rely on a website and phone number to handle these inquiries for new data, but putting the onus on customers runs the risk of losing them.Read More »
For those new to the world of industrial marketing, it can often be tough to get ideas off the ground and stay up-to-date on the newest innovations; it seems there’s a new groundbreaking strategy to adopt every week, and trying to stay ahead of the curve can be daunting.Read More »
No matter what your role is — sales, marketing, operations, or leadership — you have a lot to accomplish.
So do your buyers.
By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads.Read More »