As the digital world continues to shape the industrial world, marketing budgets shift from trade shows to online efforts. According to Engineering.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017. The latest Thomas Industrial Survey assessing the ongoing impacts of COVID-19 on North American manufacturing revealed that 21% of companies are less likely to invest in trade shows while the use of webinars & virtual events (20%), search & social media (14%), and website (12%) all increased in light of COVID-19.
Like with any investment, marketers and manufacturing companies want to ensure that they receive a positive return. We’ve outlined the effectiveness of inbound marketing in tracking ROI and why it's important for manufacturers and industrial companies today.Read More »
This time of year, elves tend to get a lot of credit for making holiday wishes come true. But the truth is, the real magic isn't happening in the North Pole; it's happening at real manufacturing workshops throughout the country.
Here are some of the many American manufacturers that help produce the toys — and the joys — this holiday season.Read More »
A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business.
According to a recent industrial survey, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers this year. So in today's digitally connected world, what separates a great website from the rest of the crowd?Read More »
According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand.
Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.Read More »
Today, as an industrial distributor, your website needs as much attention as your commitment to your partners. In fact, according to a Thomas industrial survey, 73% of B2B buyers surveyed said they pay attention to a supplier’s website. And as expected, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers.
The industrial distributor industry plays an essential role in the economy. In 2015, they generated $2.5 trillion in revenue in the United States, growing about 1.2% annually. Those who will continue to grow the industry can scale, enhance their digital platforms, and provide a seamless customer experience.Read More »
More major players are driving toward a sustainability goal, like McDonald's, who plans to have 100% of their guest packaging come from renewable, recycled, or certified sources by 2025. This year, 70% of their fiber-based guest packaging already comes from recycled or certified sources.
This presents the opportunities to produce new product options in demand for small business manufacturers, tap into a new market, and modernize your business.Read More »
These days, consumers demand businesses to be "green" — from green packaging to green solutions to green food — a green company offers sustainable or renewable products or operates in an environmentally-friendly way. Adopting environmentally friendly processes and energy-efficient practices has numerous business benefits and are already at the center of many corporate social responsibility policies and marketing strategies.
Let's take a look at some small business manufacturers who are committed to sustainability and green manufacturing.Read More »
You know who your target customers are.
You know what you can do for them and why they should choose you over your competition.
As for when you'd like them to contact you? ASAP would be nice, right?
The only problem is, you don't know where they all are.
The good news is we do. Your prospective buyers are on our platform and enables you to engage industrial in-market buyers at every possible touchpoint in the buying process.Read More »
For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes & capabilities, and lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.
The videos below highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.
**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service CompaniesRead More »