A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may be helpful to go back to the basics and make sure your blog is set up for success.
Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.
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You know you want more new customers, and you know your website is key to getting them to your company, so how can you connect the dots? When you do a Google search, you’re likely to click on a link from one of the first five results. Have you ever given any thought to exactly how one of those sites gets to a top slot? It's a lead generation tactic fueled by organic search and search engine optimization (SEO) to drive your target audience to your website.Read More »
Is the glass half empty or half full? It’s an age old question, and there’s no right answer; it’s all about perspective. How about this question: Does the U.S. manufacturing industry have challenges or opportunities?
American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.Read More »
The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.
While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.Read More »
Starting a new business can be a challenging endeavor, especially if the entrepreneur is entering a crowded market with large, well-established competitors already in place. Small CNC machine shops face hurdles similar to those of other small businesses, and, like their non-industrial counterparts, have the same potential for securing contracts and growing within the industry despite these obstacles.
Here are some tips and suggestions that may help in establishing or expanding your small CNC shop.
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Generating leads is the most important component of marketing.
When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.”Read More »
Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, Instagram, Twitter, Snapchat, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them there, your marketing strategy will most certainly fall flat.Read More »
Industrial marketing requires a lot of time and expertise. If you don’t quite have either, you’re not alone. Many manufacturing companies don’t have in-house marketing departments, and those that do often have limited budgets and personnel.
So what's the solution — training current employees, seeking out freelancers, or hiring an agency? Let's look at the pros and cons of each.Read More »
Creating an eBook for your business is one of the best ways to generate leads and increase brand awareness among potential buyers. In fact, 65% of today’s B2B businesses are incorporating eBooks into their content marketing campaigns.
Allowing for the dissemination of in-depth, detailed content, eBooks enable businesses to connect with a target audience based on their specific stage in the buying journey.Read More »