It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of.Read More »
Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things B2B marketing.
Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners are utilizing pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.Read More »
Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.
Now, were these marketing campaigns produced by a major brand targeting consumers? In most cases, they were — this falsely leads many to believe that emotion has no place in B2B marketing.Read More »
The industrial buying process can be long and complex. Buyers source, research, compare, and shortlist potential partners anonymously online, with very little interaction with sales people. Creating a shortlist is an essential component of the supplier discovery and selection process, but what kind of information are these buyers looking for, and what factors matter most when they ultimately decide to make a purchase decision?
Last year, we asked more than 250 real, verified, and registered buyers in the Thomas Network at Thomasnet.com. Here are the top 6 most important factors they consider when sourcing new suppliers:Read More »
Inbound marketing drives customers to your business’ products and services through a coordinated strategy of design, content, social media, and SEO tactics. Most manufacturing and industrial companies may think that inbound marketing is something that would be more suited toward consumer goods and B2C rather than the industry space. But with the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.
In fact, most industrial manufacturers are practically already set up for an inbound marketing program — they just don’t know it yet.Read More »
When you visit a web page, you naturally focus on what’s inside the browser window — the words, images, products and other elements on the page itself. However, when it comes to optimizing your own industrial website, you also need to pay attention to what’s happening up above in the address bar. That’s because the difference between having HTTP and HTTPS in your address can have big implications for your business.
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This time of year, elves tend to get a lot of credit for making holiday wishes come true. But the truth is, the real magic isn't happening in the North Pole; it's happening at real manufacturing workshops all throughout the country.
Here are some of the many American manufacturers that help produce the toys — and the joys — this holiday season.Read More »
Just as reaching the right audience is crucial, what's also important is providing them with the content they need. Marketing is playing a more important role by being the medium of education that gets prospects to sales. To get prospects to want to speak to a salesperson, you have to provide them with what they want upfront: detailed content on a quality website.
So what industrial marketing ideas can you do to nurture those leads and grow your manufacturing business?
Online sales giants have forever changed the way buyers buy. Whether the buyer is a consumer looking for shoes, or a design engineer looking for an actuator, the expectation is that the product they’re looking for is easy to find, with detailed information that makes it easy to evaluate and compare that product with similar and competing products.Read More »