The Thomas Blog

Website Design

9 Best Industrial Website Design Examples

A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business. But what separates a great website from the rest of the crowd? 

At Thomas, we’ve helped build and optimize more than 5,000 sites for manufacturers and industrial companies, so we know an awesome website when we see one. Here are some of the best manufacturing and industrial websites on the web today.

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Press Release

Introducing Thomas Industrial Data

Business leaders in nearly every market increasingly understand that having accurate and reliable data often means the difference between winning and losing. Without reliable data on hand to inform their strategies, companies don’t have a complete picture of their market and can’t be certain that their decisions will be the right ones to put them ahead of the competition. In order to address this, companies have turned to a myriad of data providers to piece together first- and third-party data that will help them sharpen their strategies, which in turn has caused data to become one of the most valuable resources in the world.

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Website Design

Private Label Manufacturing Website Examples

Many manufacturers and industrial companies know one of the best secrets to getting high-quality leads is to have a high-quality website. And with private label manufacturing seeing steady growth opportunities, we’ve rounded up the best private label manufacturing websites for inspiration for your own industrial website. 

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ab testing basics
Website Design

The Basics Of A/B Testing For Manufacturers And Industrial Companies

Much like the machines on your shop floor, you want to make sure that your industrial marketing is working to its full potential and producing results you expect. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously update your online marketing efforts to ensure maximum ROI.

Not familiar with the term, or curious how A/B testing works? Here’s a basic overview.

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Goal strategy
Marketing Strategy

Marketing Goals Vs. Marketing Strategy

Getting digital marketing right isn’t always easy — especially if that marketing is aimed at the manufacturing and industrial sector, which often involves high-volume, high-cost transactions and very long purchase cycles.

The decision-making process in this field is inherently slow, and oftentimes industrial marketers struggle to connect with their audience in a way that moves them through the buying cycle while providing them with directly useful, engaging content.

It’s never too early to start planning your business goals for next quarter or even next month. Setting marketing benchmarks is the only way you’ll be able to achieve scalable growth throughout the next few months and beyond. To help you plan, we've outlined the difference between marketing goals and a marketing strategy so you can improve yours and connect with higher-quality prospects.

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Persona Targeting For Manufacturing Companies.jpg
Marketing Strategy

Persona Targeting Basics for Manufacturing Companies

In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers — emails blasts, eBooksblog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. The whole point of inbound marketing is to entice your target customers to come to you on their own by providing valuable content that will help them reach their goals. Think of it as the antithesis of cold calling. But before embarking on any of these efforts, it’s crucial to fully understand the types of buyers you’re looking to target. So how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.

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ROI Marketing
Marketing Strategy

What Is ROI In Marketing [And How To Prove It]

It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of.

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Business Tips

For Industrial Companies: How Much Should You Spend On Marketing?

Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things B2B marketing.

Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners are utilizing pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.

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