The Thomas Blog

Food and beverage industry manufacturer
Manufacturing and Industrial

Challenges And Opportunities In The Food & Beverage Industry

The Food and Beverage Services Global Market Report expects the global market to grow from $3.2 trillion in 2021 to $3.7 trillion in 2022. It's a promising outlook, given that just a few years ago, Fortune reported an $18 billion loss for the top 25 U.S. food and beverage companies.

As the newer generations move away from processed foods in favor of seeking healthier alternatives with cleaner labels, companies are adapting and pressing forward — that trend continues to grow at an excessive pace, signaling that some demands are more of a long-term standard.

But many major food and beverage (F&B) companies have shown that they are not as nimble as smaller companies when it comes to adapting to consumer preferences and there are still challenges the food and beverage industry faces.

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Brainstorm meeting - understanding the needs of b2b buyers
Business Tips

How To Meet The Needs Of B2B & Industrial Buyers [Updated 2022]

No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.

And so do the buyers of your company's products or services. 

By understanding what your buyers have on their plates, you can more easily accomplish one of your most important tasks — generating more leads and contributing to your bottom line.

We have more than 120 years of expertise in connecting industrial buyers and suppliers, and we're happy to help share all we've learned from our data and relationships over the years. In this post we'll share what you should know to meet their needs and create more meaningful connections to win more business.

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what is industrial marketing example
Content Marketing

What Is Industrial Marketing? (With Examples)

Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing sector.

You need to align your strategy of bringing in new clients with how you're planning to expand into new markets, work at capacity, and expand your company.

Industrial marketing can help you create a competitive strategy and drive financial success. Using techniques that work best for each business, its customers, and its leads to get people interested in products or services.

With that background out of the way, let's dive right in and discuss more about what industrial marketing is and its impact.

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digital marketing for steel industry
Marketing Strategy

Must-Haves Of A Marketing Strategy For The Steel Industry

Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth, and steel continues to be a top product sourced by buyers.

But even with the high demand and longevity in the industry, there are still challenges with running a business — whether it's maintaining relationships, building new ones, or generally trying to build a company that's going to last.

We're here to help ease some of that burden, though, in this post — here are some basic marketing strategy must-haves to grow your steel industry business and tap into more market share.

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Email Marketing types for manufacturers
Email Marketing

Types Of Email Marketing: 10 Emails You Should Be Sending

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue.

You might be asking yourself: Should I nurture subscribers with weekly newsletters? Are dedicated sends (standalone emails with one offer) better at optimizing my sales and marketing funnel? What about email digests?

These are all valid questions manufacturing marketers find themselves asking when selecting the right format to meets their email marketing goals.

In this post, we review the different types of marketing emails you can send, and their respective advantages and disadvantages — this information should help you make an educated decision about picking the most appropriate email type and how to go about using it.

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Advertising On Does The Thomas Network Really Work?

If you tried to replicate all of the supplier evaluation activity on the platform that happens in a single month, it would take you 7.5 years — without sleeping.

The industry's most trusted sourcing platform at hosts more than 500,000 North American suppliers and brings millions of buyers each month. In fact, every second, a supplier is evaluated by a buyer on the platform.

That said, you might still have additional questions about the platform and how it works — we understand, especially about the results we deliver to manufacturers and industrial companies like yours.

So, in this post, we'll be sharing some additional insight and answers on how really works.

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man reading manufacturing newsletters on tablet - manufacturing newsletters
Business Tips

7 Manufacturing Newsletters To Subscribe To Today

Most of us are already bombarded with sales notifications, internal back-and-forths, and did-I-really-sign-up-for-this marketing emails in our inboxes.

But with the global supply chain challenges, shipping and logistics management, and local community engagement, it's important to stay up to date on what's happening in the industry to continue to grow your business.

And email newsletters make it easy to do so.

There are plenty of trade and niche business publications you can seek out, but we've put together a list of broad market industry and manufacturing newsletters to help you stay in the loop — check them out below.

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Manufacturer's Guide To Convert Website Traffic To Leads
Business Tips

The Manufacturing Leader's Step By Step Guide To Converting Anonymous Traffic Into Warm Leads & Reaching Out To Your Contacts

After you’ve worked to build your online presence, increase your brand, and drive traffic to your website, the next step to growing your manufacturing business is converting that traffic into leads. You’ll notice there are different groups of leads that may come through. There’s a difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) and you need more of the former in order to get more of the latter.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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