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The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

Team Thomas

Thomasnet.com is industry's leading supplier discovery and product sourcing platform.

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Customer Delight: 3 Ways To Ace The Last Phase Of The Inbound Marketing Funnel

There are four phases of the inbound marketing funnel: education, evaluation, and conversion. What? You say we only listed three? Nice catch. Unfortunately, a lot of marketers don’t even consider this last element and instead spend all their time and energy on the first three phases, only to forget about the fourth. But that fourth phase, customer delight, is perhaps the most important of all.

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12 Tips To Begin PPC On The Right Foot

Incredible numbers of businesses, many of them your competitors, continue to pour time and money into paid search. The reason? There is a lot of valuable traffic and new customers to be gained there. But it’s not an easy (or cheap) process—getting a return that justifies the expense takes careful planning and precise execution. Many business owners have a lingering feeling that they should at least be experimenting with paid search but are understandably reluctant begin.

Probably the single most compelling characteristic of paid search is the tremendous amount of data you’re able to collect in order to make decisions and improve the performance of your campaigns. But when you’re just getting started you don’t have any of that data, so starting off on the right foot is challenging. What’s more, it’s in the interest of the search engines to get you to spend as much money as possible right out of the gate so their default settings—and the advice of their representatives—are often at odds with your own goals.

We put together this list of 12 tips that will give you the best chance of starting off on the right foot before you have any data at your fingertips to make increasingly more informed decisions. This guide is intended to be closer to a FAQ than a complete list of all the considerations inherent in launching PPC. That said, we think that if you follow these tips you’ll be off to a great start.

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Website Content Creation For Custom Manufacturers

By and large, most custom manufacturing businesses and service providers have an extensive list of their capabilities, services, materials, machines, and certifications. These are the basics that help potential customers understand what you can do for them.

Unfortunately, the basics don't separate you from the competitors and non-competitors in your space. That’s right, we said non-competitors. Remember, your potential customer may see that you do the same type of machining as another company, work with the same materials, have the same machines, and have secured the same certifications — they won't see a difference.

How will they know that your specialty is very small medical parts, with extremely tight tolerances in very large volumes? It is tough for them to make this distinction without talking to you … and odds are you won’t get that chance.

So how do you fix this problem? Through smart content marketing.

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10-Step Checklist To Turn Your Existing Website Into A Lead-Gen Machine

There are many good reasons to update and redesign your website — to make it mobile responsive, to bring it in line with your current branding, or perhaps to move onto a new Content Management System (CMS) or Marketing Automation platform. But the most important reason of all is to improve your results and generate more leads. 

If your current site is falling short in terms of lead generation, you should probably consider upgrading. But we'll warn you: a website redesign is no joke, and it requires a lot of careful planning.

To keep things simple, we've created this handy checklist that you can use to turn your website into an inbound marketing machine.

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Why Manufacturing Brand Marketing Is So Important

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, Gucci, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. They prefer to rely on word of mouth and referrals to attract new business, and they feel that branding isn't important in their space. 

What a mistake.

The fact is that the manufacturing and industrial marketplace is extremely crowded, with different companies offering many of the same services and capabilities. A solid, recognizable and memorable brand can help you stand out from the crowd and put you in position to win more business.

Here's why you should build your manufacturing brand. 

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4 Marketing Mistakes That Can Kill Your Chances Of Scoring New Buyers

There’s a ton of marketing and sales advice out there on how to grow your business, increase your bottom line, and make your company stand out from the crowd. Keeping up-to-date on these expert tips and new industrial marketing trends is key to remaining relevant in today’s ever-changing landscape.

But even the most knowledgeable, well-versed companies make critical mistakes that can cost them new customers. Below are four of the most common B2B marketing mistakes and some tips on how to best avoid them.

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7 Tips for Creating Effective Sales Emails

It's no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies don't realize that it's also one of the best ways to close those leads and convert them into customers.

So while a lot of time and energy is goes into optimizing marketing emails, sales emails are often relegated to an afterthought. In fact, the task of writing, designing, and deploying sales emails often falls on individual sales reps, who are given little guidance, direction, or support. That's a recipe for disaster, and it shouldn't be the case.

If you want to optimize your sales emails for maximum results, be sure to follow these suggestions. 

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5 Things You Can Do Today To Increase Your Manufacturing Sales

Looking to increase your sales?

Although successful, well-executed B2B marketing strategies taketime to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.

In combination with a long-term marketing strategy, these quick boosts can go a long way in garnering new leads and increasing sales.

Below are five fast and easy tips for enhancing your B2B digital marketing strategy.

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The Digital Marketing Skills You Need To Succeed

In the old days, marketing was about brochures and word-of-mouth referrals. Some of the more visionary types found a guy to dress up like a chicken and dance on the side of the road. These days, though, the internet is the medium of choice, which means companies have a much broader reach. But it also means that it's going to take a lot more than dancing chickens to be successful.

In this digital-driven landscape, success requires a particular set of skills, like these:

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