The Thomas Blog

Inbound marketing ROI
Marketing Strategy

Inbound Marketing ROI: For Industrial Companies & Manufacturers

As the digital world continues to shape the industrial world, marketing budgets shift from trade shows to online efforts. According to's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017. The latest Thomas Industrial Survey assessing the ongoing impacts of COVID-19 on North American manufacturing revealed that 21% of companies are less likely to invest in trade shows while the use of webinars & virtual events (20%), search & social media (14%), and website (12%) all increased in light of COVID-19. 

Like with any investment, marketers and manufacturing companies want to ensure that they receive a positive return. We’ve outlined the effectiveness of inbound marketing in tracking ROI and why it's important for manufacturers and industrial companies today.

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Industrial Design Website Example
Website Design

10 Best Industrial Website Design Examples

A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business. 

According to a recent industrial survey, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers this year. So in today's digitally connected world, what separates a great website from the rest of the crowd? 

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Reading customer testimonials and case studies online
Content Marketing

The Value of Client Testimonials And Case Studies

According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand. 

Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.

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Industrial distributor warehouse
Website Design

Industrial Distributor Website Examples That Increase Sales

Today, as an industrial distributor, your website needs as much attention as your commitment to your partners. In fact, according to a Thomas industrial survey, 73% of B2B buyers surveyed said they pay attention to a supplier’s website. And as expected, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers.

The industrial distributor industry plays an essential role in the economy. In 2015, they generated $2.5 trillion in revenue in the United States, growing about 1.2% annually. Those who will continue to grow the industry can scale, enhance their digital platforms, and provide a seamless customer experience.

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plastic bottles factory
Business Tips

Green Manufacturing: The Business Benefits Of Sustainability

More major players are driving toward a sustainability goal, like McDonald's, who plans to have 100% of their guest packaging come from renewable, recycled, or certified sources by 2025. This year, 70% of their fiber-based guest packaging already comes from recycled or certified sources.

This presents the opportunities to produce new product options in demand for small business manufacturers, tap into a new market, and modernize your business.

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green manufacturing solar panel

Small Business Green Manufacturers Committed To Sustainability

These days, consumers demand businesses to be "green" — from green packaging to green solutions to green food — a green company offers sustainable or renewable products or operates in an environmentally-friendly way. Adopting environmentally friendly processes and energy-efficient practices has numerous business benefits and are already at the center of many corporate social responsibility policies and marketing strategies. 

Let's take a look at some small business manufacturers who are committed to sustainability and green manufacturing.

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Thomas industrial buyers

Who Are The Industrial Buyers On The Thomas Network?

You know who your target customers are. 

You know what you can do for them and why they should choose you over your competition.

As for when you'd like them to contact you? ASAP would be nice, right?

The only problem is, you don't know where they all are. 

The good news is we do. Your prospective buyers are on our platform and enables you to engage industrial in-market buyers at every possible touchpoint in the buying process.

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Manufacturing and Industrial

Thomas Factory Tours: Industrial Video Production Examples for Custom Manufacturers and OEMs

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers