In 2019, lithium-ion sourcing activity on Thomasnet.com soared, and the B2B buyer data showed the top two industries driving the trend were software and technology, and healthcare and medical. Today, there are three major lithium-ion battery markets: transportation, electronic devices, and industrial stationary.
Technology is at the core of the transition, and the next few years will bring significant changes to the industry.
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According to IBM, 80% of B2B buyers now expect the same buying experience as B2C customers.
Earlier this month, we showcased six B2B ecommerce website examples to help you get more sales and create a better online experience for customers. To take your lead generation efforts further, we’re outlining a beginner’s ecommerce website checklist to make sure your customers give you repeat business.Read More »
All roads lead to your product pages. They are, arguably, some of the most important pages on your entire site.
You’ve already attracted and educated prospective buyers, you’ve had positive interactions with them — now they’re on your product page, on the verge of transitioning from “prospect” to “customer.” But will your product page, as it is, secure the conversion?
Luckily, as with all things in the digital realm, your product pages can be optimized. There are several best practices for product pages that will help you to increase conversion rates — here are three that you can implement immediately:Read More »
A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may help to go back to the basics and make sure your blog is set up for success.
Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.
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Today, if you want to sell direct to consumers, you need to create a smooth online user experience that instills feelings of trust in your products and services. For industrial distributors, this means designing their website to include a comprehensive, digital product catalog. Engineers and sourcing professionals expect the websites they do business with to provide the same experience as personal shopping websites like Amazon or Target.Read More »
From reducing costs to increasing efficiency to spurring innovation, many people are excited about the impact that 3D printing will have on the future of manufacturing. However, the truth is, it already has made a significant impact on the industry.
Take a look back at the evolution of 3D printing to see how the phenomenon started and how it has helped the manufacturing industry evolve.Read More »
Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell. But smart marketers are always looking for new ways they can build relationships and grow revenue.
Should you nurture your subscribers with weekly newsletters? Are dedicated sends (stand-alone emails with one offer) better at optimizing your sales and marketing funnel? What about email digests?
These are all valid questions marketers find themselves asking when selecting the right format to meets their email marketing goals. In this post, we're review the different types of marketing emails you can send, and their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email type and how to go about using it.Read More »
The manufacturing industry is one of the largest and most influential sectors of the United States economy. According to ACS estimates, the number of people employed in the Manufacturing Industry Sub-Sector has been growing at a rate of 0.41%, from 15.4M people in 2017 to 15.5M people in 2018.
But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:Read More »
Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name.
Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.Read More »