The Thomas Blog

Lead Generation

Why Your BIM Models Could Be Losing You Specs...

Low-quality BIM models are causing manufacturers to lose out on project opportunities on a regular basis...

Every day, engineers are actively searching for BIM files to put into their projects as they work to determine which building products will meet their design and performance needs. These engineers rely on complete and accurate BIM models to help them build out systems that can be validated and tested inside of their virtual building model.

Getting your BIM files added to one of these virtual models can mean the difference between making it into the schedule or losing out, so it’s critical that your BIM files are not only dimensionally accurate but also have the connectors and characteristics to ensure that specs are correct. If your BIM models do not include the necessary data to help engineers complete their validations, they can quickly become a liability and can begin losing you specs from important building projects.

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Marketer reading lead generating eBook for manufacturers
Lead Generation

9 Easy Tips For Creating A Lead-Generating eBook: For Manufacturers & Industrials

Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. According to Content Marketing Institute, 51% of today’s B2B businesses incorporate eBooks into their content marketing campaigns.

Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices. Ebooks also enable businesses to connect with a target audience based on their specific stage in the buying journey.

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Content marketing lead generation examples for manufacturers
Lead Generation

Beginner Lead Generation Tips For Manufacturers

Do any of these sound familiar to you:

  • “My sales profits are down."
  • “I don't have enough leads for my sales team.”
  • “I'm not getting any RFQs online.”

We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck a little bit too much when it comes to generating leads.

When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing. 

Here’s how manufacturers can help solve basic lead generation problems or make your life a little easier and skip to a free digital health check where our marketing manufacturing strategists will let you know exactly what you need you to generate high-quality leads online.

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what is a qualified lead for manufacturers
Lead Generation

For Manufacturers: What Is A Qualified Lead?

As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks may not be a great match for your products or services.  

Unfortunately, however, not every manufacturing companies has a system to separate good leads from bad ones. This results in salespeople wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities. 

That's why you need a proven process for qualifying your leads. 

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inbound marketing and word of mouth referrls
Lead Generation

Supplement Word-Of-Mouth Referrals With Inbound Marketing

According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted. 

That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.

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shaking customer hand - turning lead to a customer
Sales

6 Ways Manufacturers Can Turn A Lead Into A Customer (With Examples)

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of inbound sales leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business.

Developing an effective lead follow-up process can ensure that you don’t leave potential opportunities on the table. Here are the strategies that should be a part of your process.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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