The Thomas Blog

Don’t Leave Your Leads To Luck

We can all use a little bit of luck. Unfortunately, many industrial marketers seem to rely on it a little bit too much.

Instead of taking the time to implement a comprehensive, forward-thinking marketing strategy, they expect industrial buyers to find them. It just doesn’t work that way.

Growing Your Manufacturing Business: Converting Traffic Into Leads

In our last post, we discussed how to supercharge your website to attract more traffic. But what should you do with all of that traffic once you have it? This week, we addressed the next steps via an online webinar, and today I’ll be recapping some of the main concepts from that presentation.

Want More Leads? Start by Boosting Your Website Traffic

We all want more business opportunities, right? Even if you run a small manufacturing shop with a few big customers, it’s a good idea to have a steady supply of new prospects coming in – just in case. But how can you get their attention?

How Do I Get More Leads For My Sales Team?

The sales team needs more new leads. There’s no way around it. They’ve exhausted their existing relationships, and the lists you’ve bought for cold calling aren’t worth the paper that they’re printed on. The magazine ads aren’t working, and the tradeshow traffic has dried up. You’re really trying to get the website going, but you’ve hit a wall. You’re converting about 1-3% of your existing website traffic to leads, but this isn’t enough to keep the team busy and revenue growing. Sound familiar?

Know Your Leads: Using Nurturing Campaigns Effectively

One of the primary benefits of online marketing is the opportunity to be there for prospective buyers at the moment they’re ready to buy. Your product information, your blog, your robust website — they all act in service of letting buyers find you (rather than vice versa).

Marketing Metric Mythbusters: Google is the Best Source for Leads?

Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their own efforts. This article examines one of the two most persistent ROI myths.