The Thomas Blog

Marketing Myths
Social Media

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

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Email Marketing

Best Practices for Steering Clear of Spam Filters

Email filters represent one of the biggest challenges faced by email marketing campaigns today. Every email sent undergoes a multitude of filtering processes, each one making it increasingly likely that your email will not reach its intended target. To make your email campaign more successful, it’s important to understand how spam filters work and how you can work with them to ensure your message gets to where it needs to be.

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Marketing Blogs
Marketing Strategy

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

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Email Marketing Open Rates
Email Marketing

5 Ways To Increase Your Email Open Rates

If you’re putting any amount of time and effort into your email marketing campaigns, chances are you’re paying attention to whether people are actually opening the emails you’re sending. After all, if no one is reading your messages, you’re just wasting valuable resources. So how can you boost your email open rates?

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