The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

5 Marketing Emails Your Industrial Business Needs To Stand Out

Studies show that 91% of all consumers use email, and 73% of businesses use it as their primary form of communication — and for good reason. Over 25% of sales last year stemmed from email marketing efforts. An effective but simple way to increase brand awareness, sending out marketing emails allows you to stay in touch and on top of existing clients while also mining new businesses for potential leads. 

But there’s a better way to go about this than blasting out the same formulaic message to everyone on your email list. Instead, segment your clients and prospects according to their stage in the sales cycle, and then craft an informative, engaging email that caters to each targeted persona. Emails should be used strategically and thoughtfully in order to connect with your targeted audience and convey valuable offers and services, establishing you as a leader in your field.

Below, we’ve outlined five of the most important types of email campaigns your industrial business should be making use of.

Read More

4 Tips For Creating Irresistible Industrial Lead Generation Offers

To make sales, you need to generate leads. Generating leads in today’s industrial business-to-business (B2B) market necessitates a digital approach, as more and more industrial buyers are choosing to educate themselves and make purchases online, as opposed to talking to sales representatives.

With an inbound marketing strategy, you can position yourself to catch that internet traffic and convert faceless users into valuable leads. It’s not enough to simply have a strategy, though — you need to have a good one, and each of its many components must be optimized for your audience.

Here are four tips to boost your content offerings and elevate them to irresistible lead generation machines.

Read More

Make 2017 Your Best Year For Industrial Marketing Yet

Throughout the holiday season, you probably saw a handful of end-of-year wrap-up blogs as well as some start-of-the-year prediction posts.

Well, now that 2017 is finally upon us and it’s time to get back to work, we wanted to bring you some actionable tips you could use to get a jump on turning it into your company’s biggest year yet.

Let’s take a look at some steps you can take right now to start generating better leads for your business.

Read More

5 Important Marketing Tactics To Fine Tune This Summer

Traditionally, activity slows way down in the industrial manufacturing sphere during the summer months; owners take time off to see their families and enjoy the nice weather, employees make use of vacation days, and plants shut down for weeks or even months at a time to complete scheduled maintenance and repairs. 

While it can be tempting to follow suit and kick back, industrial marketers should take advantage of this downtime. Use it as an opportunity to fine tune your marketing strategy and lead conversion tools in order to put your company in the best position to succeed when activity picks up in the fall.

Not sure where to begin? Here are five marketing tactics you can focus on improving this summer.

Read More

5 Tips for Writing Effective Email Subject Lines

The subject line’s job is simple: Get the reader to open the email.

On average, 33 percent of recipients open emails based on subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.

There’s plenty of insight and data across the web on best practices for email marketing, but I wanted to highlight five key tips to help you write an attractive subject line that will draw in the reader.

Read More

9 Email Newsletters for Every Industrial, Manufacturing Marketer

 Yes, I’m really suggesting you sign up for email newsletters when you already get bombarded with sales notifications, internal back-and-forths and Did-I-really-sign-up-for-this? marketing emails in your inbox.

Read More

Optimizing Your Email Lists for Google Customer Match


Organically building a high quality email list for people in your target audience has been strategically important for decades. After all, email is one of the only channels that you have complete control over when communicating with your audience.

Read More

How to Screw Up Your Email Marketing in 6 Easy Steps

Here we’ve outlined some common mistakes that can easily derail your email marketing campaigns. If you’re looking for ROI from email marketing, don’t follow these steps.

Read More

email-respectPoor email marketing. It’s the most direct way to communicate with your online prospects, but it never gets the respect it deserves – overshadowed by buzzier platforms and undercut by spam abusers. That’s a shame, because in a landscape of ever-changing ways to reach your customers, email provides one of the only consistent links. A prospect may shut down their Facebook profile or grow tired of Twitter, but it’s unlikely that they’ll abandon their inbox. Take advantage of that connection and learn to appreciate email marketing – but avoid these 7 common mistakes.

Read More

Subscribe to our newsletters.

Hey Tom, how can ThomasNet.com help me...

...find the right suppliers?”


Get your FREE account

Give yourself the sourcing power of industry’s leading supplier discovery platform. It’s easy. It's FREE.

...get more of the right customers?"


Get your FREE profile »

Promote your company where serious buyers go looking for suppliers. Getting started is FREE.

Keep Up with the 50.5K Industry Pros Already Subscribed

Join our community of industry professionals. Learn about the latest innovations and insights affecting manufacturers, engineers, and B2B buyers.

Keep Up with the 50.5K Industry Pros Already Subscribed

Join our community of industry professionals. Learn about the latest innovations and insights affecting manufacturers, engineers, and B2B buyers.