The Thomas Blog

Marketing Myths
Social Media

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

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Spam-Filters
Email Marketing

Best Practices for Steering Clear of Spam Filters

Email filters represent one of the biggest challenges faced by email marketing campaigns today. Every email sent undergoes a multitude of filtering processes, each one making it increasingly likely that your email will not reach its intended target. To make your email campaign more successful, it’s important to understand how spam filters work and how you can work with them to ensure your message gets to where it needs to be.

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Email Marketing

5 Tips for Writing Effective Email Subject Lines

The subject line’s job is simple: Get the reader to open the email.

On average, 33 percent of recipients open emails based on subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.

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There’s plenty of insight and data across the web on best practices for email marketing, but I wanted to highlight five key tips to help you write an attractive subject line that will draw in the reader.

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Marketing Blogs
Marketing Strategy

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

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