Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.
Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.Read More »
Before you can generate sales, you need to generate leads. In today’s industrial business-to-business (B2B) market, that means taking a digital approach, as more and more industrial buyers are choosing to educate themselves and make purchases online, as opposed to talking to sales representatives outright.Read More »
Whether you are just starting with email marketing or you have some experience sending marketingemails, you have probably asked yourself about the types of communications you can send out.
Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests?Read More »
It's no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies don't realize that it's also one of the best ways to close those leads and convert them into customers.
So while a lot of time and energy is goes into optimizing marketing emails, sales emails are often relegated to an afterthought. In fact, the task of writing, designing, and deploying sales emails often falls on individual sales reps, who are given little guidance, direction, or support. That's a recipe for disaster, and it shouldn't be the case.
If you want to optimize your sales emails for maximum results, be sure to follow these suggestions.Read More »
Studies show that 91% of all consumers use email, and 73% of businesses use it as their primary form of communication — and for good reason. Over 25% of sales last year stemmed from email marketing efforts. An effective but simple way to increase brand awareness, sending out marketing emails allows you to stay in touch and on top of existing clients while also mining new businesses for potential leads.
But there’s a better way to go about this than blasting out the same formulaic message to everyone on your email list. Instead, segment your clients and prospects according to their stage in the sales cycle, and then craft an informative, engaging email that caters to each targeted persona. Emails should be used strategically and thoughtfully in order to connect with your targeted audience and convey valuable offers and services, establishing you as a leader in your field.
Below, we’ve outlined five of the most important types of email campaigns your industrial business should be making use of.
Here we’ve outlined some common mistakes that can easily derail your email marketing campaigns.
If you’re looking for ROI from email marketing, don’t follow these steps.Read More »
Throughout the holiday season, you probably saw a handful of end-of-year wrap-up blogs as well as some start-of-the-year prediction posts.
Well, now that 2017 is finally upon us and it’s time to get back to work, we wanted to bring you some actionable tips you could use to get a jump on turning it into your company’s biggest year yet.
Let’s take a look at some steps you can take right now to start generating better leads for your business.Read More »
Traditionally, activity slows way down in the industrial manufacturing sphere during the summer months; owners take time off to see their families and enjoy the nice weather, employees make use of vacation days, and plants shut down for weeks or even months at a time to complete scheduled maintenance and repairs.
While it can be tempting to follow suit and kick back, industrial marketers should take advantage of this downtime. Use it as an opportunity to fine tune your marketing strategy and lead conversion tools in order to put your company in the best position to succeed when activity picks up in the fall.
Not sure where to begin? Here are five marketing tactics you can focus on improving this summer.Read More »
The subject line’s job is simple: Get the reader to open the email.
On average, 33 percent of recipients open emails based on subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.
There’s plenty of insight and data across the web on best practices for email marketing, but I wanted to highlight five key tips to help you write an attractive subject line that will draw in the reader.Read More »