The Thomas Blog

Email Marketing

FAQ: Complying With This Harsh New Email Law

The Canadian Anti-Spam Law (CASL) recent has garnered a lot of interest — and a lot of questions from you.

I trust that the “email police” didn’t beat down anyone’s door, but for small businesses especially, the compliance effort can still seem overwhelming. With the law on the books for nearly a month, let’s take a look at some of those big questions, as well as others that may remain.

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Social Media

How to Integrate E-mail and Social Media Marketing: 5 Tips

One of the most effective ways industrial marketers can use social media for marketing and sales is by integrating social into other marketing tactics.

In particular, e-mail marketing can be easily combined with social media marketing to enhance the effectiveness of each individual effort. Be creating integrated and interactive marketing campaigns, you can increase the chance that buyers will engage with your company.

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