The Canadian Anti-Spam Law (CASL) recent has garnered a lot of interest — and a lot of questions from you.
I trust that the “email police” didn’t beat down anyone’s door, but for small businesses especially, the compliance effort can still seem overwhelming. With the law on the books for nearly a month, let’s take a look at some of those big questions, as well as others that may remain.Read More »
“Sweepstakes Winner!” “Need Your Bank Information.” “Official Notice.” Those are just a few red flags that make most of us automatically think, “email spam.”
You probably wonder, “Does anyone actually get fooled by those things?” Apparently, they do — because one look in your spam folder will show that they’re still at it.Read More »
One of the primary benefits of online marketing is the opportunity to be there for prospective buyers at the moment they’re ready to buy. Your product information, your blog, your robust website — they all act in service of letting buyers find you (rather than vice versa).Read More »
Many of us would agree that email marketing is a strong component in any marketing strategy. In implementing email marketing, industrial marketers emphasize the importance of content.
One of the most effective ways industrial marketers can use social media for marketing and sales is by integrating social into other marketing tactics.
In particular, e-mail marketing can be easily combined with social media marketing to enhance the effectiveness of each individual effort. Be creating integrated and interactive marketing campaigns, you can increase the chance that buyers will engage with your company.Read More »
Email Marketing is essential for any successful marketing strategy as it allows you to directly reach a broad or targeted audience with promotional or informational messages. In planning to email prospects and clients, the importance of content is evident but just as the content is important, the audience is too.
Email marketing in the industrial space is common to many of us, whether were marketers sending the emails or consumers receiving them. It is typically where a company emails a client or prospect with a promotion or commercial message in the hopes of getting them closer to buying their products.