The Thomas Blog

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News Highlight

New Suppliers on Thomasnet.com for July 2020

If you're always on the lookout for new suppliers, you're in luck: we added over 600 new suppliers to our platform during June alone. We've picked out ten of the most interesting from this batch to share, including a contact lense polymer manufacturer, a marine robotic arm manufacturer, and a mask company founded in response to the pandemic. Let's dive into the list.

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News Highlight

New and Noteworthy Categories on Thomasnet.com for July 2020

The wave of reopenings across America has shifted the directions of industrial sourcing, as is reflected in our list of top suppliers during the month of June. As industry shifts, however, so do we, continuing to support businesses by adding new and pertinent categories to our collection of over 70,000 so you can source for the exact products and services you need. We're diving into our 15 favorite new categories below.

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HVAC Environmental systems manufacturers
SEO

SEO Best Practices For Environmental Systems Manufacturers

More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic? 

We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.

For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.

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Steel strategic sourcing
Procurement

Strategic Approaches To Common Sourcing Scenarios

Strategic sourcing is all about generating a return on investment for every sourcing initiative. However, different sourcing scenarios require different investments — in terms of time, effort and resources. Therefore, it’s important to approach each situation differently to produce the best results.

Here are four common sourcing scenarios, along with proven advice you can use to ensure an optimal return.

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Trade shows canceled
Manufacturing and Industrial

Industrial Trade Show Canceled? You Can Still Generate Leads With Digital Marketing Efforts

As the cancellation of trade show events this year causes a ripple across industries, manufacturers and industrial companies who were planning on attending or exhibiting at the events are left with extra budget. Despite the cancellations, there are still opportunities for manufacturers to make meaningful business connections. With digital marketing, businesses can still push toward the goals they made prior to cancellations. 

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Drive more business for industrial clients
Manufacturing and Industrial

For Marketing Agencies: Drive More Business For Your Industrial Clients & Become A Certified Thomas Agency or Reseller

Thomas has been the market leader in the industrial space for over 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. Our marketing, advertising, and product data solutions are engineered to work together at each step of the industrial buying process to grow visibility and traffic, generate new leads, and drive new business for companies of all sizes in the industrial market.

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digital marketing product launch
Marketing Strategy

How To Plan A New Product Launch With Digital Marketing

Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. And with the move toward a digital transformation of sales and marketing, are business owners missing out on incorporating digital efforts into their go-to-market strategy? According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. are using digital marketing as a primary marketing tactic and 30% are still using word-of-mouth.

The following steps outline how to plan your new product launch with digital marketing and newer, better growth methods.

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risks of exporting manufactured goods
Business Tips

6 Risks Of Exporting Manufactured Goods — And How To Avoid Them

With the economic downturn, tariffs, and trade impacting the supply chain, a lot of the discussion has focused on the importing of goods and services. However, U.S. exporters must recognize the risks that may occur when attempting to seize the trade potential in foreign clients and customers. From leaving the port to cracking into a new market, the trade of manufactured goods faces both logistical and abstract challenges at every step along the way. 

Below are common challenges faced by companies who choose to export their products and their respective solutions.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers