Many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.
SEO and PPC tactics can be extremely effective in getting the right people to your website, but you also need to have some metrics in place to discern how many of your visitors are serious buyers and how many are merely tire kickers.
Below are a few key reasons why it's more important to focus on quality than quantity for your industrial website traffic.Read More »
For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes & capabilities, and it lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.
The videos below highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.
**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service CompaniesRead More »
One of our latest Thomas Index Reports takes a look at the digital transformation of the farming industry. This transformation is achieved with technologies including Artificial Intelligence, one form of which is machine learning software, a featured category this month. Whether you're looking to find more intriguing products changing industry like AI or just need the basic stuff your company runs on, our 13 favorite new categories below can help you find what you need.Read More »
Under the new $3.5 trillion US Infrastructure Bill, a total of $83 billion has been budgeted for the Commerce Committee. This amount is intended for investments in the technology, transportation, and manufacturing spaces, amongst others. At Thomas, we have many suppliers who have been powering these important sectors. Feel free to check out our newest suppliers that have been added onto our platform below.Read More »
Engineers, procurement managers, and MROs face many challenges in their jobs. Navigating a supplier’s website to find the information or support they need to make a purchase decision shouldn’t be one of them. These B2B buyers have become used to excellent digital experiences from the brands they engage within their personal lives, and they are bringing those exact expectations to the workplace as they evaluate potential suppliers for their companies.Read More »
It may be months away from the holidays, but suppliers are already trying to find supply chain workarounds for the season as container ship and packaging shortages continue to add to shipping delays. This may account for the number of flavor and beauty product companies in this month's list. On the other hand companies like Mouser, which specializes in electronic components like microchips, have also crept in, pointing to the continuing chip shortage.
Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industrial space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies see marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.
In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet. Here's how to get started.Read More »
Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year.
In combination with a long-term marketing strategy, these quick tips can go a long way in getting new leads and increasing sales for your manufacturing business.Read More »
Investing in original, quality content creation is essential to website success and high-quality lead generation. If you’ve completed your first content marketing campaign and are looking for more industrial marketing content ideas to take your lead generation strategy to the next level, check out the below tips.Read More »