The Thomas Blog

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Website Design

6 Quick Fixes For Your Manufacturing Website That Increases Clicks

It’s no secret that your website is the most important aspect of your digital marketing strategy. But are you taking the time to continually optimize its pages and features?

Studies show that we have less than 15 seconds to leave a good first impression with our website visitors.

If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s.

While you may rely on your products or services to close the sale, you need to employ a website design that leads prospects to the beginning of that sales journey. Below are some effective and easy website design tips to begin leveraging to increase clicks and (ultimately) sales.

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Marketing Strategy

5 Steps To Begin Successful Industrial Marketing

Inbound marketing drives customers to your business’ products and services through a coordinated strategy of design, content, social media, and SEO tactics. Most manufacturing and industrial companies may think that inbound marketing is something that would be more suited toward consumer goods and B2C rather than the industry space. But with the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for an inbound marketing program — they just don’t know it yet.

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beverage-industry
Manufacturing and Industrial

7 Reasons It’s Great To Work In Manufacturing

The manufacturing industry is one of the largest and most influential sectors of the United States economy. According to the Bureau of Labor Statistics, there were an estimated 12.3M people employed in the Manufacturing Industry Sub-Sector in 2016 with a 1.17% year growth. It also accounts for a similarly large piece of the American workforce — the industry employs 8.7 percent of the country, making it the third-largest industry in terms of jobs.

But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:  

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How Thomas Can Help
Procurement

7 Ways Thomas Can Help You Supercharge Industrial Sourcing

Here at Thomas, we've been powering North America’s largest and most active network of B2B buyers and industrial/commercial suppliers for over 120 years. We understand how hard it is to find the best and most reliable suppliers.

That's why we developed the Thomas Network to help you search for qualified manufacturers, distributors, and service companies - and it's completely free to use. There are some parts of our site that require registration to access, such as viewing suppliers’ certifications and downloading white papers, but registration is simple and free. We know you're busy, so let's us walk you through super quick our top seven features you can try today:

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Social Media

The Right Mix Of Social Media Content For Manufacturing Marketing

Social media allows industrial professionals another vehicle to connect with their existing client base and showcase their expertise while attracting new prospects. It has been playing an increasingly important role in today's digital transformation of sales and marketing.

Posting regularly on your social media platforms using the right hashtags helps to gain broader brand awareness. But to really get the most out of social media, you need to truly engage your audience.

Unless you stopped paying attention to how humans work when you were back in middle school, you know that talking about yourself nonstop is a terrible way to keep someone’s attention. Likewise, constantly promoting your products and bragging about solely your company is not a sound strategy for manufacturing marketing.

Proper social media marketing requires a commitment beyond the weekly Facebook post or the occasional Twitter retweet. You’ll need to maintain a constant stream of updates and, since you shouldn’t just be talking about your own company 24/7, let's discuss the mix of social media content that has been working for manufacturers and industrial companies.

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Attract Buyers
Business Tips

How To Meet The Needs Of B2B Industrial Buyers

No matter what your role is — sales, marketing, operations, or leadership — you have a lot to accomplish.

So do your buyers. 

By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads. Here’s what you should know to meet their needs and create more meaningful connections to win more business.

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Business Tips

Customer Delight: How To Ace The Last Phase Of Inbound Marketing

Buyers often encounter different challenges every day, and each phase of the buying process has opportunities (using inbound marketing!) for suppliers like you to position yourself as the best partner. 

Inbound marketing is defined as the data-driven approach to marketing that attracts people to your brand, engages them, and converts them to lasting customers. The approach is multi-channel and accounts for where people are, and how they want to interact with you using the main driver of quality content. It allows you to bring visitors into your site through various forms of channels like blogs, email marketing, and social media.

Unfortunately, a lot of marketers don’t even consider this last element of inbound marketing after the sale is made. That phase — customer delight — is perhaps one of the most important of all.

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Lead Generation

Supplement Word-Of-Mouth Referrals With Inbound Marketing

For many years, word-of-mouth referral was a tactic that used to occur offline. For small industrial businesses looking to gain new leads, word-of-mouth referrals can still be effective, allowing businesses to expand brand awareness organically. But over time, they began to learn that relying solely on word-of-mouth can hinder efforts lead generation efforts.

With the emergence of social media and the digital transformation of sales and marketing, the ways of traditional marketing and how referrals are shared have shifted. Rather than asking a friend in person for a business recommendation, most people might post a status on one of their social media networks (like LinkedIn or Twitter) and wait for someone from their network to comment their suggestions. Others are more likely to do a Google search.

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