The Thomas Blog

Content marketing lead generation example for manufacturing
Lead Generation

Lead Generation For Manufacturing Basics

Do any of these sound familiar to you:

  • “My sales profits are down."
  • “I don't have enough leads for my sales team.”
  • “I'm not getting any RFQs online.”

We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck a little bit too much when it comes to generating leads.

When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing. 

Here’s how manufacturers can help solve basic lead generation problems.

Read More »
what is a qualified lead for manufacturers
Lead Generation

For Manufacturers: What Is A Qualified Lead?

As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks may not be a great match for your products or services.  

Unfortunately, however, not every manufacturing companies has a system to separate good leads from bad ones. This results in salespeople wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities. 

That's why you need a proven process for qualifying your leads. 

Read More »
Google Algorithm Changes
SEO

How Manufacturers Can Prepare For The Upcoming Google Algorithm Changes

Recently, Google announced that it will be updating the factors it reviews when determining which websites show up first when buyers search the web for their desired products or services. This means that manufacturers, like all other businesses, could see their rankings change relative to those of their competitors as these changes roll out in May 2021. 

To help you understand and prepare to address these changes in order to maintain or improve your search rankings in Google’s search results, let’s take a look at a few of the finer details around this change.

Read More »
Female distributor worker - digital marketing idea
Marketing Strategy

Digital Marketing Ideas For Industrial Distributors

As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for. 

So with B2C expectations driving change in B2B, here are some digital marketing ideas industrial distributors can implement to foster customer loyalty and increase revenue growth.

Read More »
inbound marketing and word of mouth referrls
Lead Generation

Supplement Word-Of-Mouth Referrals With Inbound Marketing

According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted. 

That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.

Read More »
Thomas WebTrax vs Google Analytics
Sourcing

How Thomas WebTrax Differs From Google Analytics, The Thomas Network & More

More than 11,000 manufacturers use Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.

However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up and helps you decide which solution works best for your industrial business.

Read More »
how much should you spend on marketing
Business Tips

For Industrial Companies: How Much Should You Spend On Marketing?

Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things industrial marketing.

Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners utilize pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.

Read More »
what is industrial marketing
Content Marketing

What Is Industrial Marketing? (With Examples)

Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.

Read More »
Female professionals looking at a tablet
News Highlight

New Suppliers on Thomasnet.com for February 2021

At Thomas, we're on a mission to help industry grow through connecting buyers and sellers. In our quest we constantly scour North America to ensure we find every new B2B supplier we can, so we can help you on whatever mission your company is driven by. Here we're showcasing ten of our latest finds across the US and Canada, from luminous markings suppliers to secure data sharing service companies. 

Read More »

COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers