No matter what circumstances affect industry, no force can stop our sector's innovation. This month's crop of new headings includes products born of the pandemic like contact tracing software, as well as older trends that continue to grow despite the pandemic, like private label cosmetics. We’ve chosen our 15 favorite new categories added over the month of July to explore with you.Read More »
Our newest companies added during the month of July build on a lot of recent innovations and developments: their offerings range from ocean-based green energy to augmented reality training to COVID-19 tax break help. Want to find out more? We've sorted through them all to bring you our ten favorites below.Read More »
American manufacturing is on the upswing. Hiring activity is at historic highs; reshoring is bringing production back to the U.S., and buyers are spending more on new suppliers than they have in recent years.
Business owners continue to be cautious with investments and costs, with good reason. Even as manufacturing and the economy as a whole make gains, the memory of tougher times looms. Fortunately, the digital marketing landscape today allows you to take substantial steps to grow your business and expand into new markets.Read More »
RFI submissions for steel on Thomasnet.com are up 19% year-over-year (year-to-date 2020 vs. 2019). How can steel and metals companies ramp up their existing efforts to increase their RFQ submissions? We took a look at three steel and metals companies to see how they’re using their website to target engineers, procurement managers, and MRO managers.Read More »
Not all customers are created equally. Some will come to you fully informed and ready to buy. Others — likely the majority — require a great deal of time nurturing and educating. Oftentimes, many manufacturers spend a great deal of time and effort with a lead, only to reveal that they are not the right kind of customer for their business.
Thankfully, industrial businesses can leverage their website to help streamline and potentially expedite the sales process, while simultaneously weeding out unqualified buyers.Read More »
When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard, and the component or material does not arrive when you need it.
Instead of solely focusing on cost, focus on quality by incorporating these 13 tips into your sourcing strategy:
With an increase of opportunities for private label manufacturers, we’ve been covering topics like challenges in the industry and popular website designs to help business owners and marketers grow their business. Recently, private label manufacturing sourcing activity has seen steady growth — up 45% year over year.Read More »
Inbound marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that inbound marketing is something that would be more suited toward consumer goods and B2C rather than the industry space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.
In fact, most industrial manufacturers are practically already set up for an inbound marketing program — they just don’t know it yet.Read More »
Thomas has been the market leader in the industrial space for more than 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. With a mission to make constant improvements for all our customers coupled with our 120+ years of experience, we thought it might be helpful to give you some benchmarks for your online lead generation efforts.Read More »