Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.Read More »
So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.
Well, now comes the hard part — you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look.
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When it comes to your industrial marketing strategy, well-thought-out email marketing campaigns must be a part of your approach.
If you’re not getting the engagement you want from your email marketing campaigns, it’s time to reevaluate your tactics. Below are 10 common mistakes you may be making with your industrial marketing emails.Read More »
Coming up with perfect content marketing ideas for manufacturing companies can often be difficult. But, if you know where to look for inspiration, ideas are actually everywhere. Below are some tactics to help you and your team find success in content marketing for industrial companies.Read More »
In today’s increasingly digital landscape, email marketing is one of the best ways to remain top-of-mind with existing customers while gaining traction with potential leads. Smart email marketing tactics not only allow you to grow brand awareness, they also help spread the word about your content offerings and company news.Read More »
When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites. Growth-driven design is made possible by the data collected through A/B testing.Read More »
Whether it's an update or a full rebuild, you have no shortage of decisions to make when it comes to updating your website. There are plenty of free resources available on optimizing your website, best practices for design, and even how to write engaging copy, but it's crucial to set a strong foundation with your Content Management System.Read More »
When searching for a manufacturing marketing agency to work with, it’s important that you ask all the right questions to determine if the relationship is a good fit for your business. It’s just as important that you weed out the bad answers you receive.Read More »
For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.
With building information modeling (BIM) files growing in demand among leading architecture firms, many building product manufacturers consistently ask the question, “Can’t I just convert CAD files to BIM files?” The short answer: No. CAD and BIM file types differ in many ways, making a successful conversion nearly impossible.Read More »