Every day, more than 40,000 B2B purchase decision makers visit Thomasnet.com to source products and services and find a new supplier.
Those purchase decision makers include two engineers from Wisconsin, who recently discovered Jonco Industries, Inc, a full-service industrial supplier. Together, they created an awesome Made In America product — The Beer Cap Map — which has been a huge hit for craft beer lovers and road trippers throughout the country.Read More »
Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.Read More »
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.Read More »
When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes.
Contact forms — which have been the dominant lead capture tool since the days of dial up — now have some new competition: chatbots. But the fact is, industrial marketers don't need to choose between forms or bots; they just need to know how they differ, and how to use them both effectively.Read More »
You already know that your customers mean everything to your manufacturing business. Every once in a while, however, it's important to let those customers know it, too.Read More »
In the digital age, the shop floor isn't the only place that manufacturing puts in work. Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers. If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media, these are the accounts you want to follow.Read More »
Industrial marketing requires a lot of time and expertise. If you don’t quite have either, you’re not alone. Many manufacturing companies don’t have in-house marketing departments, and those that do often have limited budgets and personnel.Read More »
When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors.Read More »