The Thomas Blog

News Highlight

New and Noteworthy Categories on Thomasnet.com for September 2021

One of our latest Thomas Index Reports takes a look at the digital transformation of the farming industry. This transformation is achieved with technologies including Artificial Intelligence, one form of which is machine learning software, a featured category this month. Whether you're looking to find more intriguing products changing industry like AI or just need the basic stuff your company runs on, our 13 favorite new categories below can help you find what you need.

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digital customer experience for manufacturers
Business Tips

Digital Customer Experience Trends Manufacturing Leaders Are Embracing In 2021

Engineers, procurement managers, and MROs face many challenges in their jobs. Navigating a supplier’s website to find the information or support they need to make a purchase decision shouldn’t be one of them. These B2B buyers have become used to excellent digital experiences from the brands they engage within their personal lives, and they are bringing those exact expectations to the workplace as they evaluate potential suppliers for their companies.

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Smiling female industrial worker with a tablet
News Highlight

Top Suppliers on Thomasnet.com for September 2021

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Young female industrial marketer in the office - get started with industrial marketing
Marketing Strategy

How To Get Started With An Industrial Marketing Strategy

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industrial space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies see marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet. Here's how to get started.

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increase manufacturing sales shop
Sales

7 Ways To Increase Sales For Your Manufacturing Business This Year

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year.

In combination with a long-term marketing strategy, these quick tips can go a long way in getting new leads and increasing sales for your manufacturing business.

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how to market a manufacturing company
Marketing Strategy

The Ultimate Guide To A 2021 Marketing Strategy For Manufacturing Companies

Marketing isn't a new practice (actually it has been around for centuries) but for some companies in the industrial space, there is still an opportunity to completely embrace its effectiveness — especially online.

For the manufacturing industry, marketing is a crucial part of the business that touches prices, product, and sales. So it’s important to understand how to use marketing for your business’ success if you: 

  • Want to get more customers
  • Want more high-quality leads
  • Are interested in increasing revenue
  • Are looking to expand your business into new markets.

In this blog, we’ll break down everything you need to know about beginning an inbound marketing campaign and strategy of your own with additional marketing resources for deeper dives along the way.

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Growing your CNC machine shop workers
Business Tips

12 Tips For Growing Your CNC Machining Business

Starting a new business can be a challenging endeavor, especially for entrepreneurs entering a crowded market with large, well-established competitors already in place. As the manufacturing industry experiences shifts in how it operates, how can CNC machining businesses secure contracts and grow within the industry despite today's challenging obstacles?

Here are some tips and suggestions for small CNC machine shops to continue growing their businesses.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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