More marketers are investing in videos to share customer success stories, promote products or services, and increase their brand — most importantly, videos help sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:
- Video marketers get 66% more qualified annual leads
- Video marketing efforts can achieve a 54% increase in brand awareness
- Marketers that use video content grow revenue 49% faster than those who don’t
With a company profile video, manufacturers can simply engage more buyers and turn them into customers.Read More »
For manufacturing companies, attaining and maintaining quality certifications can take a lot of time and effort. However, your certifications can be a powerful sales and marketing tool — if you're willing to put in a little more work.Read More »
In the past year alone, we've added nearly 6,000 new companies to Thomasnet.com® to help industrial professionals like you find the exact suppliers you're looking for. That's a big number, but it's all a part of our work to grow industry through thick and thin. This month we're showing off our favorite 10 of the latest batch to join the platform below, ranging from PPE suppliers to manufacturers of glowing paint.
Read More »
Here at Thomas, we offer all kinds of amazing resources to help industrial professionals source for what they need, from the latest news to industrial guides to a direct connection with more than half a million B2B companies. Here, we're showcasing some of our latest additions to another asset: new categories to search in and source from.
This month, in addition to our favorite overall categories added over the previous month, we're also featuring nine categories of products and services related to wildfire fighting. This way we hope to better enable those who are dealing with the fires to source for what they need. We'll be diving into details on these fire-related categories first.Read More »
No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.
So do your buyers.
By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads and contributing to your bottom line. Here’s what you should know to meet their needs and create more meaningful connections to win more business.Read More »
For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes & capabilities, and lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.
The videos below highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.
**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service CompaniesRead More »
For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s not rare to see a job shop fail.
In this blog post, we'll review the common mistakes job shops make and some anecdotal insights directly from job shop owners and managers.Read More »
In just a few years, “responsive” has gone from a buzzword to the industry standard in website design — and with good reason. Responsive design offers significant advantages over traditional design, allowing for SEO improvements, streamlined development, and, of course, better user experience across different devices.Read More »