The Thomas Blog

Business Tips

How To Think Like A Buyer To Get More Leads

No matter what your role is — sales, marketing, operations, or leadership — you have a lot to accomplish.

So do your buyers. 

By understanding what your buyers have on their plates, you can more easily accomplish one of the most important thing on yours — generating more leads.

Read More »
Olympics Logistics
Business Tips

The Logistics Of The Pyeongchang Olympics

Every two years, the Olympics bring together some of the best athletes in the world. But in between the games, supply chain professionals, logistics experts, and manufacturers work to bring the event itself together.

This year’s games in Pyeongchang represented one of the most challenging logistical hurdles of any Olympics. Here’s what went into making the games a reality.

Read More »
Content Marketing

Why You Should Use Content Marketing

To understand why content marketing is important, let’s first take a look at the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport.

Read More »
We Love Manufacturing
Manufacturing and Industrial

Five Reasons Why We ♥ Manufacturing

It’s Valentine’s Day, and love is definitely in the air. But at Thomas, we just have one thing in our hearts: manufacturing.

We love the industry, the companies that make it run, and the people that make it great. After all, since 1898, we’ve been helping manufacturing companies grow, so you might say we’re in a bit of a committed relationship.

There are so many reasons to love manufacturing. Here are our top five.

Read More »
Social Media Trends 2018
Social Media

Social Media Marketing Trends For 2018

 If you’re looking to boost your manufacturing sales this year, social media isn’t just an option — it’s a requirement. But the world of social media is constantly changing and evolving, with new trends cropping up every day. What worked in 2017 won’t work in 2018. To stay ahead of the competition and set your company apart, it’s critical to stay up-to-date on the latest trends and best practices.

So, what can we expect in social media marketing in the year ahead? 

Read More »

Two Huge Resources for When You’re Sourcing Something Completely New to You

Whether you’re someone who only occasionally needs to source a new product, component or service, or you’re an institutional buyer assigned to a completely new category, gaining the right knowledge fast is the key to sourcing success.

Through our new Thomas Insights offering, and our popular Custom Quotes® service, the Thomas Network at®  delivers the information and support you need to help you find the right product and supplier, every time.

Read More »
ab testing
Social Media

The Basics Of A/B Testing

Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.

Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.

Read More »
Digital Marketing
Social Media

The Best Online Marketing Courses to Boost Your Marketing Skills

B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.

This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.

Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.

Read More »