By and large, most custom manufacturing businesses and service providers have an extensive list of their capabilities, services, materials, machines, and certifications. These are the basics that help potential customers understand what you can do for them.
Unfortunately, the basics don't separate you from the competitors and non-competitors in your space. That’s right, we said non-competitors. Remember, your potential customer may see that you do the same type of machining as another company, work with the same materials, have the same machines, and have secured the same certifications — they won't see a difference.
How will they know that your specialty is very small medical parts, with extremely tight tolerances in very large volumes? It is tough for them to make this distinction without talking to you … and odds are you won’t get that chance.
So how do you fix this problem? Through smart content marketing.