Digitized information offers vast flexibility. When employed at its best, digital information can make the most complex processes simpler and more efficient. This especially applies to the selling of complex industrial parts.
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Industrial Sales Insights From Amy Kim, Thomas’ New Chief Revenue Officer And A Former Google Sales ExecutiveRead More »
The college basketball tournament is only a little more than a week old, but already there have been a ton of upsets (not to mention a ton of upset fans). That’s because the competition is so fierce, and the stakes are so high, that any team — no matter how talented they are — can get knocked off at any time.Read More »
What's the difference between CAD and BIM? Our team hears that question a lot, and we've found that many people mistake a BIM file as simply a 3D CAD file.
However, BIM files and CAD files serve unique industries and involve different software tools. BIM (Building Information Modeling) has significantly changed the way the construction community designs, documents and builds a commercial building. It is not just a 3D CAD file, as the information in a BIM file includes key performance characteristics, specifications and connections that are important to building design and construction.Read More »
There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.Read More »
We can all use a little bit of luck. Unfortunately, many industrial marketers seem to rely on it a little bit too much.
Instead of taking the time to implement a comprehensive, forward-thinking marketing strategy, they expect industrial buyers to find them. It just doesn’t work that way.Read More »
The 30 Under 30 Rising Supply Chain Star program, founded by Thomas and ISM, recognizes young supply management professionals for being leaders in their field. In its fourth year, the 30 Under 30 program has honored over 100 young supply chain professionals and counting.Read More »
In 30 short years, Charlotte de Brabandt has led a life that most people could only dream of. She speaks 5 languages, has traveled to more than 60 countries over 5 continents, and has led expeditions across the Swiss Alps. To add to these accomplishments, de Brabandt was recently named the Rising Supply Chain Star Megawatt winner for 2017.Read More »
Think mobile marketing only works for B2C companies? Think again. B2B companies get a lot of mileage out of mobile marketing as all customers, not just those in the consumer space, are making their way towards mobile.Read More »