This Time It’s Personal
Account Based Marketing is hyper-personalized. With traditional marketing strategies, you develop broad messages to send to a group of potential customers, a target audience with several members. It’s like fishing by casting a net. But with ABM, you’re hurling a spear at one particular fish, hoping to get the exact one you’re aiming for. You don’t have a target audience with several hypothetical faces in it; Instead, you’re playing to an audience of one (at a time), and you know exactly who that one is.