So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.
Well, now comes the hard part — you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look at some content examples that have produced great
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It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of.Read More »
Simply put, online catalogs these days should deliver the data that your customers are demanding. But with all the technological capabilities and different platforms out there, it can be difficult to assess the best deal and best fit for your organization.
There are a few features to look for in a platform that should be your non-negotiables in order to deliver the best digital customer experience possible to your customers and prospects. Let's review those four important functions that you’ll want to ask for and see in action when it comes time to choosing your dynamic online catalog platform.Read More »
When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites and to ensure your website is meeting your business goals.
A/B testing — also known as multivariate testing, iterative testing, or split testing — refers to the creation of two versions of digital marketing assets. Both versions are analyzed to identify which one delivers the best performance. The data gained from A/B testing industrial websites helps deliver the best possible experience for the end user.Read More »
Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things B2B marketing.
Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners are utilizing pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.Read More »
Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.
Now, were these marketing campaigns produced by a major brand targeting consumers? In most cases, they were — this falsely leads many to believe that emotion has no place in B2B marketing.Read More »
Digital marketing is an ever-evolving practice that requires a great deal of attention and expertise. Creating comprehensive strategies across multiple digital channels can seem like a daunting task when you take into consideration the other daily challenges you’re facing running a business, especially when industrial marketing isn't your expertise. To make sure they’re creating strong marketing campaigns that accomplish specific business goals, many companies turn to marketing agencies for assistance.Read More »
With the start of 2020, now is the time to look ahead and start setting your industrial marketing plan for the rest of the year to come. But you can't just recycle the same old tools and tactics from 2019; you're going to need to redefine your approach if you want to succeed in 2020.
Here are five ways you can do just that.Read More »
The industrial buying process can be long and complex. Buyers source, research, compare, and shortlist potential partners anonymously online, with very little interaction with sales people. Creating a shortlist is an essential component of the supplier discovery and selection process, but what kind of information are these buyers looking for, and what factors matter most when they ultimately decide to make a purchase decision?
Last year, we asked more than 250 real, verified, and registered buyers in the Thomas Network at Thomasnet.com. Here are the top 6 most important factors they consider when sourcing new suppliers:Read More »