The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

The Digital Marketing Skills You Need To Succeed

In the old days, marketing was about brochures and word-of-mouth referrals. Some of the more visionary types found a guy to dress up like a chicken and dance on the side of the road. These days, though, the internet is the medium of choice, which means companies have a much broader reach. But it also means that it's going to take a lot more than dancing chickens to be successful.

In this digital-driven landscape, success requires a particular set of skills, like these:

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Three Logistics Lessons Black Friday Can Teach Manufacturers And The Supply Chain

The shopping frenzy known as Black Friday is almost here. While you will probably see lots of stories about long lines and huge crowds tussling over the latest toys and electronics, there is another story taking place behind the scenes – one of careful planning, lots of moving parts, and plenty of risk. It’s a story of logistics.

The fact is that Black Friday is one of the biggest logistical challenges for retailers and their supply chains. Many companies spend all year analyzing data and building inventories to prepare for the holiday rush. And the stakes are incredibly high –  one mishap can throw off a company’s entire supply chain, leading to a major loss in sales for the day and the rest of the year.

While most B2B manufacturers, industrial companies and procurement teams aren’t directly impacted by Black Friday, there are certainly lessons to be learned from the retail world that can help improve efficiency, reduce risks and optimize their supply chains. Here are three of them:

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Ready For GDPR? If Not, It Could Cost You

Roughly nine out of every ten B2B businesses use inbound marketing to connect with potential customers. If you’re one of these companies, then a new set of privacy guidelines – the General Data Protection Regulation (GDPR) — will change the way you collect, store, and use the personal information you obtain.

Unfortunately, only 22 percent of U.S. companies have a GDPR compliance plan in place. With the regulations set to go into effect in just a few months, it’s imperative for you to understand the guidelines and take steps to ensure compliance. If you don’t, it could cost you.

Here’s what you need to know:

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Why PPC Should Be Part Of Your Inbound Strategy

Successful inbound marketing campaigns should encompass a range of different elements, on various platforms and channels. While certain aspects, like blog posts and email marketing campaigns, are widely used and extremely well-known, others may be less familiar to marketers just starting out. In particular, PPC (pay-per-click), an advertising model that targets users with company ads based on their web search queries, can be an extremely valuable marketing tool. 

Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers. Unlike outbound marketing, which involves pushing your message out to potential customers, PPC is inherently inbound, since it brings potential customers in.

As with other inbound marketing methods, PPC has a high success rate and is quickly growing in popularity. In fact, 74% of small businesses have invested in PPC or plan to do so in the near future. Unsure if PPC advertising is right for you? Below are five compelling reasons you should consider incorporating this strategy into your marketing campaign.

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30 Industrial Lead Generation Tips, Tricks And Ideas

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4 Reasons You Need Digital Advertising For Your Industrial Business

A well-planned, dynamic advertising strategy can make the difference between new leads and stagnation for your industrial business. Not only does a sophisticated, compelling advertising strategy help you better reach potential leads and increase chances of lead conversion, it also illustrates that you’re a cutting-edge leader in your field. Marketers are well aware of this; in fact, studies predict that marketers will spend more than $272 billion on advertising by 2020.

It may seem like only big brands make use of advertising techniques, but that’s not the case anymore. Don’t be put off or daunted by the idea of starting an ad campaign; advertising serves to give consumers a useful overview of the various brands and products available in the market, regardless of whether they’re offered by huge corporations or small businesses. And today, digital advertising makes it easier than ever to target the leads you’re after.

Working with a limited budget or running a small operation? There’s still a lot to gain from investing in digital advertising efforts. Below are four of the most compelling reasons to get started today.

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An Order Optimization That Increased Visitor Registration Rates by 46%

Purchasing products or services online requires either a quote request process or an e-commerce store, and there’s different opportunities for optimization depending on which method your website uses.

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Creating A Video Marketing Campaign That Works

Video marketing is on the rise, and for good reason; videos have been shown to capture attention  more effectively than plain text or static pictures, and videos are shared more than any other type of content on social media. Today, 61% of content marketers are putting videos into play in order to keep up with the competition and establish their brands as cutting-edge thought leaders. If you haven’t yet made use of video in your marketing campaigns, it’s time to get going. Or, if you’re already utilizing video, it may be time to kick it up a notch.

With solid production value and engaging content, your video will position you as a knowledgeable, current, and trustworthy brand. So please, please, don’t shoot a video that makes you look like a mattress salesman (especially if you are, in fact, a mattress salesman). Below, we’ve outlined four tips to keep in mind when creating an industrial marketing video.

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Six Ways To Boost Traffic For Under $500

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