When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company.Read More »
It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes.Read More »
Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives.Read More »
As manufacturing faces a shortage of up to 2 million skilled workers over the next decade, it’s important to understand how a typical person — one who doesn't work within the industry — views the sector as a viable career path for the workforce of tomorrow.Read More »
Late Sunday evening, the United States, Mexico, and Canada finalized the parameters of a new trade deal — the United States-Mexico-Canada Agreement, or USMCA. The USMCA, which still needs to be formally ratified by each country, would replace the North American Free Trade Agreement (NAFTA).
While it is not expected to go into effect until 2020, manufacturers and buyers in North America will undoubtedly begin to feel its effects very soon.Read More »
Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »