How to Meet the Needs of B2B and Industrial Buyers
Industrial buyers today research, evaluate, and shortlist suppliers almost entirely online before ever reaching out to a company. In fact, 70% of the industrial buying journey is complete before a buyer ever contacts a supplier. To win buyers’ business, you need to understand how they buy and make sure your company shows up with the right information at every stage. To ensure you’re meeting the needs of business-to-business (B2B) and industrial buyers, focus on the key areas outlined below.
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Industrial Icons: Smucker Expands Its Reach and Adapts Its Marketing Strategy With Thomas
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
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Showcase Your Certifications: How an Updated Thomas Profile Connects You With the Right Buyers
For procurement professionals and engineers, the sourcing process is often a high-stakes puzzle. Finding a supplier isn’t just about who can supply the product or service they need; it’s about who can meet rigorous standards for quality, safety, security, and sustainability. Whether a buyer is looking for a CMMC-certified semiconductor manufacturer or an SQF-certified private label supplier of food flavorings, certain certifications are non-negotiable.
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Thomas Helps Laser ISSE Introduce Its US Business to Industrial Buyers
After opening its US branch in 2024, Turkish custom laser solutions provider Laser ISSE needed to boost its name recognition with US buyers. Partnering with Thomas has helped the company target industrial buyers and build out a flexible marketing strategy that makes the most of its budget.
Read More »![Aerzen Amplifies Its Brand and Reaches the Right Audience With Thomas [collage of Aerzen products]](https://blog.thomasnet.com/hs-fs/hubfs/ACECO%20Still_18.jpg?width=400&name=ACECO%20Still_18.jpg)
Industrial Icons: American Crane Teams With Thomas for Recruiting, Supporting E-Commerce, and More
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
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A Six-Figure Order and a Runway for Growth: How Thomas Helps OSE Optics Connect With the Right Customers
When OSE Optics needed to enhance its brand narrative and boost name recognition to drive
Read More »![Aerzen Amplifies Its Brand and Reaches the Right Audience With Thomas [collage of Aerzen products]](https://blog.thomasnet.com/hs-fs/hubfs/Aerzen%20PD%20Blower%20-%20Hybrid%20Compressor%20-%20Turbo%20Blower.jpg?width=400&name=Aerzen%20PD%20Blower%20-%20Hybrid%20Compressor%20-%20Turbo%20Blower.jpg)
Industrial Icons: Aerzen Amplifies Its Brand and Reaches the Right Audience With Thomas
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
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How to Find US-Based Suppliers
American manufacturers have increasingly been looking to optimize their production and sourcing processes by bringing them closer to home. These reshoring efforts involve moving production or shifting sourcing from overseas back to the US, which can reduce shipping costs, shorten lead times, improve sustainability, and help companies avoid supply chain issues brought on by geopolitical uncertainties and sheer distance.
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Industrial Icons: Valmont Coatings Reaches a Range of Marketing Segments With the Help of Thomas
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
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