Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industrial space, but that's not the case. With the rise of digital transformation of sales and marketing, successful B2B companies see marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.
In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet. Here's how to get started.Read More »
Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends.Read More »
Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.Read More »
A little competition is good from time to time. We should know: we've been working hard to be North America's leading resource for the manufacturing community since 1898. We're not alone, either. Let's celebrate the following ten companies as the leading suppliers last month on Thomasnet.com®:
Consumer landscapes are continuing to change while businesses are adjusting for the new normal. Manufacturers and industrial companies across the world are working hard to maintain and strengthen their supply chains. And companies who preferred to source internationally to save on costs, are seeking other cost-effective solutions.
The growing reality is that procurement professionals actually prefer to source locally.Read More »
Steel continues to be one of the most sourced products on the Thomasnet.com platform. It is no surprise that steel and metals represent an important supply source to today's aerospace, aviation, and medical industries.
So how can steel and metal manufacturing businesses continue the momentum of their business growth? First, make sure you have a clear business plan. Some manufacturers try to grow their manufacturing business by doing everything possible. In this post, we'll help you choose business goals that are realistic and how you can document them so you can see your milestones and track your growth along the way. Doing so will ensure you're not as overwhelmed and your employees stay motivated too.Read More »
Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, LinkedIn, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them with engaging content they're looking for there, your marketing strategy will most certainly fall flat.
In today’s marketplace, a dominant online presence is key to establishing a strong, recognizable, trusted brand within your own industry and staying ahead of competitors. Many manufacturers are investing in video marketing to show prospects a tour of their factory to connect with more customers.
With that in mind, this blog will help manufacturers like you develop a quality, cost-effective video marketing program that helps demonstrate leadership and promote products and services to customers.Read More »
Between gearing up for the year-end at work and getting ready for celebrations at home, the holidays can be an especially stressful time for manufacturers.
Here are priorities that could make the holiday season and the upcoming year a little brighter and a whole lot more successful for the manufacturing industry.Read More »
This time of year, elves tend to get a lot of credit for making holiday wishes come true. But the truth is, the real magic isn't happening in the North Pole; it's happening at real manufacturing workshops throughout the country.
Here are some of the many American manufacturers that help produce the toys (and the joys) this holiday season.Read More »