The Thomas Blog

Reading email subject lines on phone
Email Marketing

9 Tips to Writing Subject Lines That Work for Manufacturers

The job of a subject line is simple: Get the reader to open the email.

On average, 33 percent of recipients open emails based on its subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.

There’s plenty of insight and data across the web on best practices for email marketing, but here are a few key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.

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Smiling minority factory worker with a tablet
News Highlight

New Suppliers on Thomasnet.com for May 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

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Smiling Asian American factory worker with a clipboard
News Highlight

New and Noteworthy Categories on Thomasnet.com for May 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

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contact us page must-haves
Website Design

The Must-Haves On Your Company's Contact Us Page (With Examples)

While buyers are typically 70% of the way to making a purchase before they reach out, you need to make it simple for them to get in touch when they're ready.

Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?

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become a top manufacturing supplier
Business Tips

How To Become A Top Manufacturing Supplier (7 Tips)

Most of us know that supplying a quality product or service on time and at a fair price is critical to achieving customer satisfaction.

But what if you're not the only one that can do this for your customer?

Competition is more fierce than ever — with getting new business and maintaining current relationships — so we want to help you become your customer's first choice for their next order and rank as a top supplier.

Read below for our tips on how to become a top manufacturing supplier.

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How to sell industrial products online
Business Tips

How To Sell Industrial Products Online In A B2C World

The online product sourcing landscape has changed.

B2B consumers are no longer satisfied with data buried in poorly organized catalogs and PDFs. Instead, like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data.

This movement drives companies to invest in digitized catalogs and create a complete digital customer experience for online prospects, and if you're not on top of it, you're already behind.

Now's the time for B2B businesses, manufacturers, and industrial companies to shift their current online strategies and elevate their existing lead generation efforts to sell their industrial products effectively online. Need help doing so? We'll break it down for you in this post.

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Smiling male industrial worker
News Highlight

New and Noteworthy Categories on Thomasnet.com for April 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

Read More »
Smiling female industrial worker with a tablet
News Highlight

New Suppliers on Thomasnet.com for April 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

Read More »
plastic bottles factory
Business Tips

Green Manufacturing: The Business Benefits Of Sustainability

By 2050, the U.S. Energy Administration estimates the manufacturing process will see a 26% increase in emissions, but other high-producing sectors will decrease or remain at their current output. 

It's a shocking figure given that more major players are driving toward a sustainability goal — like McDonald's, who plans to have 100% of their guest packaging come from renewable, recycled, or certified sources by 2025 —but we need to continue seeing this trend moving through supply chain.

If anything, this figure and what's needed for our future presents the opportunity to produce new product options, tap into new markets, and modernize your business.

Let's unpack this together, shall we?

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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