In today's increasingly global business landscape, it's no secret that many manufacturing and industrial businesses maintain supply chains that stretch all over the world.
However, what may be a secret is just how much procurement professionals would prefer to source locally instead.Read More »
Every year, thousands of manufacturers around the country shut down their plants and facilities for a few weeks in the summer. They do so for a variety of reasons — to allow for vacation time, to take care of deferred maintenance, or to retool for the second half of the year.Read More »
In the arena of digital advertising, bots cost companies nearly $17 billion a year by generating billions of fake clicks on ads. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.Read More »
When it comes to content marketing, social media plays an undeniably huge role in how businesses manage their online interactions with consumers and partners. You’re likely already familiar with the “Big Three” social media channels — Facebook, LinkedIn, and Twitter.Read More »
In the high-stakes arena of building product manufacturing, every opportunity to get spec’d into a new commercial building project can make a multi-million-dollar difference to your bottom line. Unfortunately, by the time you come across the opportunity, it’s already too late to win the bid.Read More »
As companies in the industrial sector look for ways to win new customers – and keep the loyal customers they have – they need to find ways to stay top of mind in a competitive landscape.Read More »
If you are a manufacturer or industrial supplier that serves the Pittsburgh area, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.
Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Pittsburgh. If you provide industrial products or services in Pittsburgh, or other cities within Pennsylvania, this information could prove pivotal in connecting with more buyers.Read More »
The summer is upon us, and while your shop may shut down for a week or two, you can't shut down your marketing. That's because the buyers you want to do business with are looking for suppliers like you. In fact, our data shows that summer may be one of the best times of the year to connect with in-market buyers.Read More »
For manufacturing companies, getting started with pay-per-click advertising is easy.
Seriously, Google touts that it takes "just a few minutes" to build your first ad. That means you can go from having absolutely no search engine presence at all to having your ads show on the first page of results in less time than it takes to heat up your leftovers for lunch.Read More »