The internet is chock full of "experts" — marketing executives, consultants, sales people — with advice for boosting your industrial sales. But wouldn't it be better if you could hear from the real experts — the people who are actually buying your products — and get their advice?Read More »
Industrial marketing requires a lot of time and expertise. If you don’t quite have either, you’re not alone. Many manufacturing companies don’t have in-house marketing departments, and those that do often have limited budgets and personnel.
So what's the next step — training current employees, seeking out freelancers, or hiring an agency? Let's look at the pros and cons of each.Read More »
Online sales giants have forever changed the way buyers buy. Whether the buyer is a consumer looking for shoes, or a design engineer looking for an actuator, the expectation is that the product they’re looking for is easy to find, with detailed information that makes it easy to evaluate and compare that product with similar and competing products.
One of the most exciting things about working in manufacturing is the fast-paced nature of the industry. However, the constant change and continuous innovation can also create a challenge — keeping up with everything.
As a supplier, you need to know what trends are driving demand for your products and services, and which ones are shaping not only your business, but the supply chain overall. Fortunately, there are some tools available that can help.
When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.Read More »
The industrial buying process can be long and complex. It's also almost entirely self-directed, as buyers source, research, compare, and shortlist potential partners anonymously online, with very little interaction with sales people.Read More »
Virtual reality and augmented reality are in the same vein when it comes to modern technology. They both deal with digital content relayed through an immersive environment or experience. The difference, however, is how encompassing that experience truly is.Read More »
The industrial buying cycle can be a long and complicated process. As an industrial marketer, it’s your job to guide your prospective buyers at every step of their search.Read More »
At just 25 years old, Leah Williams has already made a profound impact on industry. In her role as a Supply Chain Analyst at Northrop Grumman, she has implemented improvements, driven successes, and taken home her share of awards as well.
But she isn’t done. She aims to take her career “as high and as far as it can go.”