Supply chain reshoring and the growing number of sourcing options for industrial buyers have led to new and evolving challenges for U.S. manufacturers. With more options than ever before, buyers can feel overwhelmed when searching for suppliers that meet their needs, while suppliers need a way to differentiate their offerings and stand out from the competition. Thomas has been helping industrial buyers with supplier discovery for 127 years, forging connections that drive U.S. manufacturing forward.
Here’s how Thomas’ services and solutions simplify procurement and support business growth.
Thomasnet® — A Trusted Resource for Industrial Sourcing
Thomasnet’s online platform is a searchable database that facilitates sourcing and supplier discovery across more than 78,000 industrial categories. Thomas’ audience of 1.4 million registered buyers completes more than 1.5 million monthly sourcing sessions, evaluating suppliers based on their Thomasnet profiles.
By claiming their Thomasnet profile, suppliers can signal to prospective buyers that they are ready to do business. A supplier’s Thomanset page functions as a microsite, giving them a place to showcase their offerings with an integrated product catalog or customized video, and provide an overview of their company history.
Supplier Discovery Made Simple
Thomasnet simplifies product sourcing and supplier discovery with the power of its Supplier Discovery platform. With just a few clicks, buyers can search, evaluate, and connect with Thomasnet’s network of more than 500,000 suppliers.
Registered Thomasnet users can select several suppliers to compare side-by-side and create shortlists to save search results or request quotes from multiple suppliers. Advanced filters allow users to narrow their search based on specific criteria, such as origin declaration, quality certifications, or ownership diversity. Finding veteran-owned companies or products that comply with the Buy American Act is just a click away. Users can also filter results to find products designated as Made in the USA, or find suppliers in their state or region using location filters.
Marketing Solutions Offer a Roadmap for Growth
Joining the Thomas network gives suppliers access to qualified industrial buyers and expert guidance from Thomas’ team of industrial marketing professionals. From establishing an online presence and engaging prospects to generating leads and increasing brand awareness, Thomas has the tools to help industrial businesses grow.
Thomas Marketing Services — Thomas’ in-house digital marketing agency — has built more than 6,000 websites for industrial clients and improved search rankings for more than 3,000 companies through search engine optimization (SEO) efforts. Display advertising on Thomasnet.com can boost suppliers’ impressions on the platform, while advertising in the Thomas Industry Update email newsletter increases brand awareness by putting their message in front of 285,000 decision-makers and business owners.
Tracking and analytics make it simple for suppliers to track their success on Thomas. Suppliers can review their profile views and other buyer activity on their Thomasnet profile and analyze traffic on their own website using real-time data in their WebTrax dashboard.
By providing powerful tools for supplier discovery and targeted marketing strategies, Thomas empowers both buyers and suppliers to thrive in today's dynamic industrial landscape. See the power of Thomas for yourself — register your Thomas account.
