Tom's Blog

From industry’s leader in connecting buyers and suppliers

Thomas Index Report: Hurricane Harvey

To help buyers and suppliers stay ahead of the latest shifts and emerging trends, we constantly analyze the industrial/B2B buying activity taking place at Thomasnet.com, where every 2 seconds a buyer evaluates a supplier. This powerful, proprietary data fuels our Thomas Industrial Index.

This week we take a look at sourcing in and around the Houston area in the aftermath of Hurricane Harvey, with our data adding some insight into the sheer magnitude of the disaster. Here’s what we’re seeing:

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Thomas Index Report: Custom Injection Molding

To help buyers and suppliers stay ahead of the latest shifts and emerging trends in the digital industrial economy, we constantly analyze the industrial/B2B buying activity taking place at Thomasnet.com, where every 2 seconds a buyer evaluates a supplier on our platform. This powerful, proprietary data fuels our Thomas Industrial Index.

Here’s what we’re seeing in the Index this week:

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The ROI Of Inbound Marketing

As the digital world reshapes the industrial world, marketing budgets are on the rise. According to ENGINEERING.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017.

As industrial marketing budgets continue to rise, more funds are being allocated to the creation of content — in the form of blogs, eBooks, email campaigns, videos, webinars, infographics, and so on — as good content is at the core of any successful inbound marketing program

Like with any investment, the marketers and manufacturing companies that are making them want to ensure that they are receiving a positive return. We’ve outlined two major areas of return on investment (ROI) that illustrate the effectiveness of inbound marketing. 

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Why You Need To Expand Your Business To New Markets

The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business – putting your own company at risk in the process.

The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:

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Thomas Index Report: Private Label

More B2B buying activity takes place on THOMASNET.com than any other resource on the planet. In fact, a buyer evaluates a supplier every 2 seconds on our platform.

To help buyers and suppliers stay ahead of the latest shifts and emerging trends in the digital industrial economy, we constantly analyze all of the buying activity taking place on the platform. This powerful, proprietary data fuels the Thomas Industrial Index.

Here’s what we’re seeing on the Index this week:

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Video: Soldiers Will Get A Boost With Exoskeletons

Soldiers are about to get a big upgrade courtesy of engineers at the U.S. Army Research Lab. The engineers are creating a DARPA-funded exoskeleton suit that will help soldiers carry heavier equipment, march longer distances and improve mental acuity. 

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Hyperloop One's First Pod Test Is A Success

The future of high-speed transportation blazed one step closer to reality last week. Hyperloop One, based in Los Angeles, just tested its pod for the first time, and the test was a big — and really fast — success.

The company launched its XP-1 passenger pod through a 1,600-foot-long, 11-foot-wide concrete tube in the Nevada desert. With the help of an electric propulsion system, the pod managed to hit 192 mph in about 5 seconds, producing 3,000 horsepower.

To accelerate the pod's speed, engineers pumped out nearly all of the air that was inside the tube, reducing the internal air pressure to levels that are common at altitudes of 200,000 feet. Once the pod was able to accelerate through the tube, its wheels retracted and magnetic levitation took over, reducing drag and giving the pod the energy required to reach near-supersonic speeds.  

The XP-1 stretches 28-feet in length, and it is made out of aluminum and carbon fiber. Its bus-like shape belies its impeccable top-end speeds, as well as the advanced motor that makes it possible. 

While this successful test was a huge step in the right direction for Hyperloop technology, it's just the first step. The company hopes to have their pods go as fast as 750 miles per hour, or around the speed of sound. Not only will Hyperloop One need to nail down faster pods, they'll also need to establish ways to make this mode of transportation practical for commuters in order for it to truly take off.  

Want to learn more about the Hyperloop One test? Check out the video below.

 

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The Cure For Ineffective Industrial Marketing

According to HubSpot, just 67% of companies in North America believe that their marketing strategy is effective. Even worse, 61% of marketing professionals — the very people responsible for implementing and executing these strategies agree. 

So if your current marketing strategy isn’t helping you reach your business goals, you’re clearly not alone.

The good news is that there is a cure for ineffective marketing — it’s called inbound. Organizations that adopt inbound marketing are 30% more likely to feel that their marketing strategy is effective.

Let’s take a look at how – and why – it works.

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Video: Space Tourism Gets Closer To Becoming A Reality

Zero 2 Infinity, a space tourism company headquartered in Spain, just unveiled the final design of its Bloon pod, which will launch people to the edge of the Earth's atmosphere.  

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