It’s Valentine’s Day, and love is definitely in the air. But at Thomas, we just have one thing in our hearts: manufacturing.
We love the industry, the companies that make it run, and the people that make it great. After all, since 1898, we’ve been helping manufacturing companies grow, so you might say we’re in a bit of a committed relationship.
There are so many reasons to love manufacturing. Here are our top five.
With 2017 in the rearview mirror, it’s time to look ahead and consider implementing some newmanufacturing initiatives for the new year.
How much do you know about the Internet of Things (IoT), for example? Are you keeping up with developments in artificial intelligence (AI)? New technologies and other trends continue to barrel forward, bringing about new innovations that — even if you’re not yet in the position to implement — you still need to understand.Read More »
The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.Read More »
The manufacturing industry is one of the largest and most influential sectors of the United States economy. It also accounts for a similarly large piece of the American workforce — the industry employs 8.7 percent of the country, making it the third-largest industry in terms of jobs.
But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:Read More »
The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business — putting your own company at risk in the process.
The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:Read More »
The shopping frenzy known as Black Friday is almost here. While you will probably see lots of stories about long lines and huge crowds tussling over the latest toys and electronics, there is another story taking place behind the scenes — one of careful planning, lots of moving parts, and plenty of risk. It’s a story of logistics.Read More »
It’s no secret that the sales landscape has changed in recent years. The general B2C space adapted fairly quickly to new technologies and tools, but for B2B businesses, and particularly industrial companies, the adoption has been slow moving. Keeping our reliance on the old rolodex and trade show lists in mind, it’s time to re-evaluate how we can keep up with the broader trends and modern tactics.
We’ve had tremendous success using inbound selling principles — essentially, this is the process of aligning your sales process with your customer’s buyer journey. By asking the right questions and showing how you can solve a problem, you’re that much closer to onboarding your next client.Read More »
This Halloween, more than $2 billion worth of candy will be given out across the United States.
What can be more frightening than the thought of millions of kids hopped up on $2 billion worth of sugar? These soberingly scary stats about marketing.Read More »
Companies dealing with sluggish economies or saturated domestic markets often look to international expansion to manage risk. Consider this though: by expanding internationally, a company simultaneously mitigates and creates risk. There is inherent risk in expansion, particularly internationally; even mammoth retailers like Target have failed spectacularly.
Before expanding, a company must plan carefully, understand the market, staff carefully, and accept that the venture may still fail.
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