A great blog can serve as the foundation of your industrial content marketing strategy. Unfortunately, however, many manufacturing blogs have poor foundations of their own.
If you don’t have a blog, or if the one you have isn’t up to snuff, it may be helpful to go back to the basics and make sure your blog is set up for success.Read More »
Looking to land one of the big fish? Becoming an approved supplier for a large global company can change your business forever. But landing such a “big fish” takes far more than a hello and a handshake. We recently reviewed the supplier discovery process of a leading Fortune 500 company, and here’s how they outlined it for us:Read More »
Traditional web design is broken. Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services. It is the place where we drive all of our marketing efforts and is often the first place prospects come looking for information.
Additionally, your website is also your “best salesperson.” It’s been said that a prospect has already moved through 70% of the sales process before even reaching out to your sales team. Where are they finding the information before talking to someone? – Your website.
As critically important as our websites are, the way we approach building and improving our websites is fundamentally broken.Read More »
Even with the manufacturing industry’s decades-long dominance in the U.S. economy, it’s still a relative newcomer when it comes to all things B2B marketing.
Now that most of the industry has evolved from print to online, tactics are changing. Instead of word-of-mouth referrals and newspaper advertisements being the most effective ways to get new business, everything is shifting onto digital platforms.Read More »
To help buyers and suppliers stay ahead of the latest shifts and emerging trends, we constantly analyze the industrial/B2B buying activity taking place at Thomasnet.com, where every 2 seconds a buyer evaluates a supplier. This powerful, proprietary data fuels our Thomas Industrial Index.
This week we take a look at sourcing in and around the Houston area in the aftermath of Hurricane Harvey, with our data adding some insight into the sheer magnitude of the disaster. Here’s what we’re seeing:Read More »
To help buyers and suppliers stay ahead of the latest shifts and emerging trends in the digital industrial economy, we constantly analyze the industrial/B2B buying activity taking place at Thomasnet.com, where every 2 seconds a buyer evaluates a supplier on our platform. This powerful, proprietary data fuels our Thomas Industrial Index.
Here’s what we’re seeing in the Index this week:Read More »
As the digital world reshapes the industrial world, marketing budgets are on the rise. According to ENGINEERING.com's annual survey of engineering marketers, twice as many respondents reported that their budgets were growing rather than shrinking in 2017.
As industrial marketing budgets continue to rise, more funds are being allocated to the creation of content — in the form of blogs, eBooks, email campaigns, videos, webinars, infographics, and so on — as good content is at the core of any successful inbound marketing program.Read More »
More B2B buying activity takes place on THOMASNET.com than any other resource on the planet. In fact, a buyer evaluates a supplier every 2 seconds on our platform.
To help buyers and suppliers stay ahead of the latest shifts and emerging trends in the digital industrial economy, we constantly analyze all of the buying activity taking place on the platform. This powerful, proprietary data fuels the Thomas Industrial Index.
Here’s what we’re seeing on the Index this week:Read More »
Soldiers are about to get a big upgrade courtesy of engineers at the U.S. Army Research Lab. The engineers are creating a DARPA-funded exoskeleton suit that will help soldiers carry heavier equipment, march longer distances and improve mental acuity.
The suit is made of pulleys and gears that help prevent and reduce musculoskeletal injuries, which is a common occurrence for many soldiers. The suit is already making major impacts as servicemen and women have reported improved endurance and reduced stress on their joints during tests.Read More »