Digitized information offers vast flexibility. When employed at its best, digital information can make the most complex processes simpler and more efficient. This especially applies to the selling of complex industrial parts.
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You've seen the headlines. Kiosks are replacing cashiers, autonomous vehicles are putting taxi drivers on the side of the road, and robots are now writing blog posts.
Clearly, robots have already started to replace workers in various industries. Are they coming for industrial jobs next?
The short answer? Kind of.
The longer answer? While they will most likely change the makeup of the industrial workforce and the way people do their jobs, the situation is not as dire as many people think. In fact, it could be a positive development for industry.Read More »
It’s Valentine’s Day, and love is definitely in the air. But at Thomas, we just have one thing in our hearts: manufacturing.
We love the industry, the companies that make it run, and the people that make it great. After all, since 1898, we’ve been helping manufacturing companies grow, so you might say we’re in a bit of a committed relationship.
There are so many reasons to love manufacturing. Here are our top five.
With 2017 in the rearview mirror, it’s time to look ahead and consider implementing some newmanufacturing initiatives for the new year.
How much do you know about the Internet of Things (IoT), for example? Are you keeping up with developments in artificial intelligence (AI)? New technologies and other trends continue to barrel forward, bringing about new innovations that — even if you’re not yet in the position to implement — you still need to understand.Read More »
The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.Read More »
The manufacturing industry is one of the largest and most influential sectors of the United States economy. It also accounts for a similarly large piece of the American workforce — the industry employs 8.7 percent of the country, making it the third-largest industry in terms of jobs.
But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:Read More »
The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business — putting your own company at risk in the process.
The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:Read More »
The shopping frenzy known as Black Friday is almost here. While you will probably see lots of stories about long lines and huge crowds tussling over the latest toys and electronics, there is another story taking place behind the scenes — one of careful planning, lots of moving parts, and plenty of risk. It’s a story of logistics.Read More »
Generating leads is the most important component of marketing.
When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.”Read More »