Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »
In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.Read More »
Playing an increasingly important role in today’s digital industrial marketing landscape, social media allows industrial professionals to meaningfully connect with their existing client base and showcase their expertise while attracting new prospects.
Posting regularly on social media is paramount to gaining broader brand awareness and positioning yourself as a knowledgeable industry leader. But just being on a social media platform isn’t enough. Even staying active isn’t enough. To really get the most out of social media, you need to truly engage your audience.Read More »
Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.Read More »
By now, most industrial and manufacturing companies understand the importance of optimizing their digital marketing campaigns for all types of mobile devices. Your buyers access information anytime, anywhere, so all of your content must be able to be easily accessed, viewed, and navigated across a variety of devices. But are you yourself optimized for mobile? Does your team have the resources to get work done while on the go?Read More »
Social media can be a powerful marketing tool for manufacturers. In fact, there are significant business benefits of using social media — far beyond just generating likes and clicks.
These days, just about everyone is on board with social media sites such as Facebook, Twitter, and LinkedIn. But in today’s increasingly connected, evolving digital world, limiting your presence to just these three platforms can seriously impede your industrial marketing efforts. There’s a lot more out there, and most industrial companies and manufacturers can now benefit from casting a wider net.Read More »
If you’re looking to boost your manufacturing sales this year, social media isn’t just an option — it’s a requirement. But the world of social media is constantly changing and evolving, with new trends cropping up every day. What worked in 2017 won’t work in 2018. To stay ahead of the competition and set your company apart, it’s critical to stay up-to-date on the latest trends and best practices.
So, what can we expect in social media marketing in the year ahead?Read More »
Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.
Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.Read More »