What now? If you’re like many other small business owners, that may be what you’ve been asking yourself after taking the first steps in a social media marketing plan: setting up your accounts, branding your pages, and creating and sharing content. There’s one important element missing: building your network.
And you’ve probably even begun that process. Connected with existing customers who had also taken the plunge, big OEMs with hundreds of thousands of followers, maybe some friends and family, perhaps even a celebrity or two (depending on who’s in charge of your accounts). From everything you’ve heard about social media, there must be more to it. So, what now?
Now, it’s time to take advantage of the network aspect of the social platforms, and start building your community in earnest - beyond those initial contacts made on your first pass. True community building isn’t just about numbers, however. It’s about the strength of your community as well - the quality of your connections, their relationship with you, and even their interactions with each other.
The ideal community building strategy encompasses quality content as well as some legwork: research, account maintenance, and interaction/conversation. It takes more effort than just "being there" - but it can pay off by strengthening your brand, establishing you as a thought leader, and ultimately, bolstering your business.