When it comes to content marketing, social media plays an undeniably huge role in how businesses manage their online interactions with consumers and partners. You’re likely already familiar with the “Big Three” social media channels — Facebook, LinkedIn, and Twitter.
These networks are just the tip of the digital iceberg; the social media landscape is vast and teeming with a wide variety of platforms. In order to master your social media game, it’s important to understand these networks and how they can be utilized.
One of the most popular social media networks is Instagram. Synonymous with ethereal, nostalgic filters, and heavily edited photographs, this image-based platform might not seem like an obvious choice for an industrial social media marketing strategy. However, with its high popularity and excellent engagement rate, integrating Instagram into your social media marketing strategy is definitely worth considering.Read More »
In the digital age, the shop floor isn't the only place that manufacturing puts in work. Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers.
If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media as a sales channel, these are the accounts you want to follow.Read More »
All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social media. Over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But with such a wide range of social networks to work with, and new ones popping up every day, navigating these options can often seem daunting.
While there are other social media networks that could be added to this list, we’re focusing on the main channels for B2B marketing purposes. Below, we’ll delve into three of the most popular social networks — Facebook, LinkedIn, and Twitter — and explore how industrial companies and manufacturers can make the most effective use of these versatile platforms, leading to more valuable prospects, increased leads, and, of course, boosted sales.Read More »
In the arena of digital advertising, bots cost companies nearly $17 billion a year by generating billions of fake clicks on ads. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.Read More »
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.Read More »
These days, video is the predominant form of content on the web. It’s a fact that has shaped newsrooms, business strategies, and marketing budgets.Read More »
It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes.Read More »
Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »
In the hypercompetitive industrial marketplace, it’s important to look for every edge you can in order to connect with more buyers. That means branching out beyond traditional marketing channels to connect with more prospects in more places.Read More »