To successfully reach the buyers you’re targeting and garner the leads you’re looking for, inbound marketing campaigns should encompass a range of different methods and channels.
Social media, in particular, is playing an increasingly important role in industrial digital marketing, allowing companies to connect personally with fellow industry leaders and attract potential leads.
In the United States alone, organizations are spending $18 billion on social advertising, and this number is expected to reach $23.6 billion by 2019.
But establishing a social media presence means more than just creating a profile, adding some followers, and posting company updates every so often.
Below are a few key tips to keep in mind when creating an effective social media marketing campaign.