If you’re looking to boost your manufacturing sales this year, social media isn’t just an option — it’s a requirement. But the world of social media is constantly changing and evolving, with new trends cropping up every day. What worked in 2017 won’t work in 2018. To stay ahead of the competition and set your company apart, it’s critical to stay up-to-date on the latest trends and best practices.
So, what can we expect in social media marketing in the year ahead?Read More »
The world of social media has changed tremendously in the past decade. From Facebook toTwitter, these social networks were originally designed as a place for users to connect with family and friends. Now these platforms are a venue for brands to reach their users and potential customers.
There are many great ways to reach your audience through social media. Here are a few tips to ensure your strategy is on the right track.Read More »
The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.Read More »
To successfully reach the buyers you’re targeting and garner the leads you’re looking for, inbound marketing campaigns should encompass a range of different methods and channels.
Social media, in particular, is playing an increasingly important role in industrial digital marketing, allowing companies to connect personally with fellow industry leaders and attract potential leads.Read More »
Looking to generate leads and connect with more customers? Of course you are!
All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social media.
If you don't have any social media profiles, or if you're just using them to share updates about the company softball team, then it's time to get started with social selling.
At Thomas Marketing Services, we've helped hundreds of companies just like yours turn social profiles into sales generators. Based on our experience, here are some first steps that can put you on the path to social success:Read More »
When done right, maintaining an active social media presence can have a significant impact on your business, helping to increase web traffic, establish stronger relationships with customers, and, perhaps most importantly, increase revenue. Social media should therefore be a pivotal part of your inbound marketing strategy.
Unfortunately, when not done right, social media can still make an impact on your business — but not in a good way. One social snafu can cost you customers and do serious damage to your brand’s reputation, as you’ll see in the examples below.
Avoid these setbacks by steering clear of these seven common social media mistakes:Read More »
As you know, social media runs rings around traditional media in terms of early access to news, unadulterated commentary from all levels of the workforce, and providing an interactive forum for discussing, rather than just reading about, the biggest issues facing our profession.Read More »
This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?
The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.
Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.
So, where should you start?Read More »
Are you a job shop owner struggling to find a good fit for your company? You want to hire youthful, hard-working employees that are passionate about manufacturing — and you are painfully aware that this is a shrinking population. So the question becomes: what do you do to attract these elusive young professionals?
The answer: start recruiting candidates through social media. The numbers that prove this tactic works are pretty convincing.
In today’s society, social media is a comprehensive and powerful tool that’s especially pertinent if you want to attract hard-working, tech-savvy millennials. Here are a few of the steps to take to find the perfect candidate via social online tools.Read More »