In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional knowledge and experience, particularly for those working in industrial marketing.Read More »
Playing an increasingly important role in today’s digital industrial marketing landscape, social media allows industrial professionals to meaningfully connect with their existing client base and showcase their expertise while attracting new prospects.
Posting regularly on social media is paramount to gaining broader brand awareness and positioning yourself as a knowledgeable industry leader. But just being on a social media platform isn’t enough. Even staying active isn’t enough. To really get the most out of social media, you need to truly engage your audience.Read More »
Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.Read More »
Social media can be a powerful marketing tool for manufacturers. In fact, there are significant business benefits of using social media — far beyond just generating likes and clicks.
These days, just about everyone is on board with social media sites such as Facebook, Twitter, and LinkedIn. But in today’s increasingly connected, evolving digital world, limiting your presence to just these three platforms can seriously impede your industrial marketing efforts. There’s a lot more out there, and most industrial companies and manufacturers can now benefit from casting a wider net.Read More »
If you’re looking to boost your manufacturing sales this year, social media isn’t just an option — it’s a requirement. But the world of social media is constantly changing and evolving, with new trends cropping up every day. What worked in 2017 won’t work in 2018. To stay ahead of the competition and set your company apart, it’s critical to stay up-to-date on the latest trends and best practices.
So, what can we expect in social media marketing in the year ahead?Read More »
The world of social media has changed tremendously in the past decade. From Facebook toTwitter, these social networks were originally designed as a place for users to connect with family and friends. Now these platforms are a venue for brands to reach their users and potential customers.
There are many great ways to reach your audience through social media. Here are a few tips to ensure your strategy is on the right track.Read More »
The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.Read More »
What now? If you’re like many other small business owners, that may be what you’ve been asking yourself after taking the first steps in a social media marketing plan: setting up your accounts, branding your pages, and creating and sharing content. There’s one important element missing: building your network.
And you’ve probably even begun that process. Connected with existing customers who had also taken the plunge, big OEMs with hundreds of thousands of followers, maybe some friends and family, perhaps even a celebrity or two (depending on who’s in charge of your accounts). From everything you’ve heard about social media, there must be more to it. So, what now?Read More »