The Thomas Blog

Facebook vs. LinkedIn vs. Twitter For Industrial Companies

Are you missing out on an amazing resource that can make your business' growth goal a reality — the answer might be in social media. Over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But with such a wide range of social networks to work with, and new ones popping up every day, navigating these options can often seem daunting.

While there are other social media networks that could be added to this list, we’re focusing on the main channels for B2B marketing purposes. Below, we’ll delve into three of the most popular social networks — Facebook, LinkedIn, and Twitter — and explore how industrial companies and manufacturers can make the most effective use of these versatile platforms, leading to more valuable prospects, increased leads, and, of course, boosted sales.

Battling The Bots On Twitter

In the arena of digital advertising, bots cost companies nearly $17 billion a year by generating billions of fake clicks on ads. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.

Did Facebook Dupe Advertisers With Fake Video Metrics?

These days, video is the predominant form of content on the web. It’s a fact that has shaped newsrooms, business strategies, and marketing budgets.

A Data Breach Just Killed Off Google+ — Here’s What You Need To Know

It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes.

How To Grow Your Manufacturing Business By Connecting With Engineers On Quora

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.

How To Use Reddit For Industrial Marketing

In the hypercompetitive industrial marketplace, it’s important to look for every edge you can in order to connect with more buyers. That means branching out beyond traditional marketing channels to connect with more prospects in more places.

How To Not Be Annoying On LinkedIn

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional knowledge and experience, particularly for those working in industrial marketing.

B2B Marketing Lessons From Social Media Week New York

Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.

3 Ways Manufacturers Can Benefit From Social Media