In the arena of digital advertising, bots cost companies nearly $17 billion a year by generating billions of fake clicks on ads. However, ad fraud isn't the only way that bots are wreaking havoc on digital marketing strategies (not to mention digital marketing budgets); they also play a massive and malignant role when it comes to social media.Read More »
Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies.
However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.Read More »
These days, video is the predominant form of content on the web. It’s a fact that has shaped newsrooms, business strategies, and marketing budgets.Read More »
It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes.Read More »
Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »
In the hypercompetitive industrial marketplace, it’s important to look for every edge you can in order to connect with more buyers. That means branching out beyond traditional marketing channels to connect with more prospects in more places.Read More »
In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional knowledge and experience, particularly for those working in industrial marketing.Read More »
Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.Read More »
Social media can be a powerful marketing tool for manufacturers. In fact, there are significant business benefits of using social media — far beyond just generating likes and clicks.