The Thomas Blog

Industrial Paid Advertising
Social Media

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising

Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. 

However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.

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Manufascinating Instagram
Social Media

The Social Media Accounts You Should Be Following

In the digital age, the shop floor isn't the only place that manufacturing puts in work. Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers. If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media, these are the accounts you want to follow. 

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Industrial Marketing Halloween
Social Media

Industrial Marketing: Trick Or Treat?

As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!

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Industrial Marketing With Quora
Social Media

How To Grow Your Manufacturing Business By Connecting With Engineers On Quora

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.

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Marketing Myths
Social Media

The Worst Industrial Marketing Advice We’ve Ever Heard

There’s a ton of bad industrial marketing advice out there. We’ve heard it all, from our competitors, your competitors, and even some of our customers. In today’s “age of information,” in which everyone and their grandma’s aunt has an opinion and a platform on which to share it, finding legitimate, proven industrial marketing advice can be tricky.

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