The Thomas Blog

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Social Media

11 Industrial Companies Worth Your Follow on Twitter

Manufacturing has changed and so has the way we market it.

We've seen a transition in the past few decades from "big green books" with company information and phone numbers to updated online presences and social media profiles. Reaching potential customers has never been easier — you can send out a tweet or direct message, ask questions and have a dialogue within minutes.

A recent study showed that 85% of B2B companies in the U.S. use Twitter. Although industrial companies have been late adopters compared to some industries, there are thousands of potential prospects sending out 140-character messages each day.

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Social Media

How to Get A Job Using Social Media

Millennials have a lot of tools at their disposal — especially when it comes to job searching.

As a young professional determined to land a position in marketing, last year I became part of the 73 percent of 18-34 years olds who used a social network to find my current job (which, by the way, I love).

People are always curious about how I landed my current role (and took advantage of my social savviness) so I wanted to share the steps to take:

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Social Media

7 Ways to Make Your LinkedIn Profile Work for You

You know that you should be on LinkedIn, but you’re not entirely sure why. You’re not actively looking for a job (hopefully), so why bother creating a profile on this professional network? It’s a sentiment shared by many people in the industrial space.

Ultimately, the goal is to expand your network to boost exposure for your brand. The more connected you are online, the more opportunities you have to promote your company.

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Social Media

5 Reasons to be Thankful for NASA

With Thanksgiving officially here, many people are left to reflect on another year gone by and remember what they’re most thankful for. This year was an exceptionally great one for me, so deciding on what I’m most thankful for is a piece of cake (or pie…).

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Social Media

Four Signs You Might Be “That Guy” On Social Media

We’ve all met “that guy” before. It might have been at work, maybe at a conference, maybe a party. You know the one: the person who barely bothers to make note of your name before starting in about all the greatest things about themselves — things you have no interest in whatsoever.

After about 30 seconds, you realize, “Wow, I’ve got to go!” No one ever wants to be “that guy” — but unfortunately, it’s all too easy for him to take over in our social media marketing.

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Social Media

What’s the Story? 3 Ways to Get Buyers to Talk About You

Do you remember the Volvo Trucks ad featuring Jean-Claude van Damme’s “Epic Split” between two backward-driving trucks? (If not, click here to see it). It was all the rage on social media a few years ago.. That’s a lot of mainstream crossover appeal for a B-to-B spot – over 72 million YouTube views.

It got the right people talking about the right things — truck drivers and equipment buyers marveling at the hardware capabilities, and everyone else applauding the “wow” factor. We’re not saying to run out and find the nearest 90s action star for your next marketing campaign. But using your B-to-B marketing to get the right people talking  even just within the organizations you’re targeting — can help you drive more business.

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