The Thomas Blog

Social Media

What Are Your 2014 Marketing Resolutions?

It’s that time of year again: holidays are over, and it’s time to focus on what’s ahead. In all honesty, we’re not huge fans of resolutions here — we think any time is a good time to change for the better.

Let’s take a look at some of the most common (and quickly-forgotten) resolutions — and how you can use them to prime your marketing plan for success throughout the whole year.

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Social Media

Social Media Marketing: A Look Back, and A Look Ahead

It may sound a little strange, but social media is reaching a mature stage in its development.

Its importance as a communication tool is no longer in question, and its legitimacy as a marketing platform is clear: 77% of the Fortune Global 100 use Twitter, and 70% of Fortune 500 companies are on Facebook (including 9 of the top 10).

The social networks are vastly different places now than they were even just a few years ago — and the best ways to use them have evolved as well.

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Social Media

When Marketing Gets Scary: Three Tales of Terror

Who doesn’t love a good, fun scare?

With Halloween now come and gone, that season may be winding down, but unfortunately the potential for a frightening marketing situation stays with us year-round. Fortunately, like the hero left standing at the end of our favorite scary movie, we have ways to fight back against the horror of marketing gone wrong.

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Social Media

Social Media for Industrial Companies: LinkedIn

For the past two weeks, we’ve covered two of the most popular social media platforms for business: Twitter and Facebook. One we have yet to cover, and is essential for any B2B company interested in social media, is LinkedIn.

Unlike the other social media platforms, LinkedIn is driven mainly by B2B companies; manufacturing being widely represented. So what makes LinkedIn different?

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@ShopFloorNAM Twitter
Social Media

Social Media for Industrial Companies: Twitter

Social media has been a hot topic for months now. We’ve heard everything from “it’s here to stay” to “companies not involved are losing out on opportunities.” Though these statements are typically true, do we know why? Do we know why social media is adopted by more B2B companies every day?   

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Social Media

Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

Many B2B marketers are still avoiding social media, wondering, "When business customers do participate in social media, how can we tell whether it works?" OK, let's put that excuse to rest once and for all.

Social media is for socializing—just as when you go to a tradeshow and strike up a conversation with a prospect or attend a seminar or interact with any professional group in-person.

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Social Media

How to Integrate E-mail and Social Media Marketing: 5 Tips

One of the most effective ways industrial marketers can use social media for marketing and sales is by integrating social into other marketing tactics.

In particular, e-mail marketing can be easily combined with social media marketing to enhance the effectiveness of each individual effort. Be creating integrated and interactive marketing campaigns, you can increase the chance that buyers will engage with your company.

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