The Thomas Blog

Social Media

How Industrial Businesses Can Reach New Market Segments

Too many stories in the media today point to changing conditions in China as the key reasons for the resurgence of manufacturing in America. A recent report from Thomas Industrial Network finds that many industrial businesses in the U.S. are actually taking active steps and investing in strategies to help them grow and expand. The report states that 58% of product and custom manufacturers are more aggressively pursuing business in new industries, while 66% are investing in new and/or innovative products or services.

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Social Media

Social Media Influences Industrial Buying Decisions

The social media landscape is firmly entrenching itself among industrial businesses looking to source, buy or sell products/services. While many still see these tools as recreational or consumer-focused, two new surveys conducted by Thomas Industrial Network in July and August 2011, show the exact opposite to be true.

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