The Thomas Blog

Social Media

Marketing on the Move: 4 Ways to Optimize Your Mobile Strategy

Are you still unsure if you need a mobile strategy?

Let’s look at some numbers: 91% of all American adults own a cell phone, and 55% have a smartphone. 63% of U.S. smartphone users use their device to access the internet – and 34% of them get online primarily via mobile. Worldwide? There are 1.2 billion people getting online through their phones. And if you thought the first digital revolution happened quickly, buckle up: mobile web adoption is occurring eight times faster.

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Social Media

What Are Your 2014 Marketing Resolutions?

It’s that time of year again: holidays are over, and it’s time to focus on what’s ahead. In all honesty, we’re not huge fans of resolutions here — we think any time is a good time to change for the better.

Let’s take a look at some of the most common (and quickly-forgotten) resolutions — and how you can use them to prime your marketing plan for success throughout the whole year.

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Social Media

Social Media Marketing: A Look Back, and A Look Ahead

It may sound a little strange, but social media is reaching a mature stage in its development.

Its importance as a communication tool is no longer in question, and its legitimacy as a marketing platform is clear: 77% of the Fortune Global 100 use Twitter, and 70% of Fortune 500 companies are on Facebook (including 9 of the top 10).

The social networks are vastly different places now than they were even just a few years ago — and the best ways to use them have evolved as well.

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Social Media

You Are Your Content

Your content typically takes the form of blog posts or portfolios  educational content that lives on your site. Readers find it in the course of searches for topics that they’re interested in, come to your site, and we see content marketing at work. In order to really supercharge your reach, though, it helps to expand  expand what you think of as “content,” and expand where it’s going to “live”  beyond your site.

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Social Media

When Marketing Gets Scary: Three Tales of Terror

Who doesn’t love a good, fun scare?

With Halloween now come and gone, that season may be winding down, but unfortunately the potential for a frightening marketing situation stays with us year-round. Fortunately, like the hero left standing at the end of our favorite scary movie, we have ways to fight back against the horror of marketing gone wrong.

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Social Media

Want to Write Better Headlines? Follow These Three Tips

It’s almost like a cruel trick: you read a great headline or Twitter post, click the link, and expect to see more of the same: useful information, instruction, advice, or humor.

Once you get to the article, though, it all falls apart — poor writing, worn-out topics, or it’s just plain boring. You can spend all the time you want on a killer headline — it might even get you some better click metrics — but without the quality content to back it up, it’ll never turn into leads or customers. 

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Social Media

Social Media for Industrial Companies: LinkedIn

For the past two weeks, we’ve covered two of the most popular social media platforms for business: Twitter and Facebook. One we have yet to cover, and is essential for any B2B company interested in social media, is LinkedIn.

Unlike the other social media platforms, LinkedIn is driven mainly by B2B companies; manufacturing being widely represented. So what makes LinkedIn different?

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