How to Integrate E-mail and Social Media Marketing: 5 Tips
One of the most effective ways industrial marketers can use social media for marketing and sales is by integrating social into other marketing tactics.
In particular, e-mail marketing can be easily combined with social media marketing to enhance the effectiveness of each individual effort. Be creating integrated and interactive marketing campaigns, you can increase the chance that buyers will engage with your company.
Read More »How Industrial Businesses Can Reach New Market Segments
Too many stories in the media today point to changing conditions in China as the key reasons for the resurgence of manufacturing in America. A recent report from Thomas Industrial Network finds that many industrial businesses in the U.S. are actually taking active steps and investing in strategies to help them grow and expand. The report states that 58% of product and custom manufacturers are more aggressively pursuing business in new industries, while 66% are investing in new and/or innovative products or services.
Read More »3 Myths of Social Media Industrial Businesses Can't Afford to Believe
There is a prevalence of knowledge and information about how social media can be used effectively in the B2B industrial sales and marketing cycle. Yet many individuals still hold misconceptions about these platforms and how they work.
Read More »4 Social Media Best Practices Industrial Marketers Need to Know
With 68% of industrial businesses already actively participating in social media activities, you can't afford to not have a social media presence. But if you're like many, you may be uncertain how to get the most out of these platforms. Here are some key best practices to social media that should help you get started:
Read More »Social Media Influences Industrial Buying Decisions
The social media landscape is firmly entrenching itself among industrial businesses looking to source, buy or sell products/services. While many still see these tools as recreational or consumer-focused, two new surveys conducted by Thomas Industrial Network in July and August 2011, show the exact opposite to be true.
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