Last week, we took a bird’s-eye view of the entire B2B buying cycle, and how you can impact each stage of it. Over the next several weeks, we’re going to zoom in on each step of the way to a sale, and take a closer look at the strategies that can work best for you in reaching buyers.Read More »
Are you still unsure if you need a mobile strategy?
Let’s look at some numbers: 91% of all American adults own a cell phone, and 55% have a smartphone. 63% of U.S. smartphone users use their device to access the internet – and 34% of them get online primarily via mobile. Worldwide? There are 1.2 billion people getting online through their phones. And if you thought the first digital revolution happened quickly, buckle up: mobile web adoption is occurring eight times faster.Read More »
It’s that time of year again: holidays are over, and it’s time to focus on what’s ahead. In all honesty, we’re not huge fans of resolutions here — we think any time is a good time to change for the better.
Let’s take a look at some of the most common (and quickly-forgotten) resolutions — and how you can use them to prime your marketing plan for success throughout the whole year.Read More »
It may sound a little strange, but social media is reaching a mature stage in its development.
Its importance as a communication tool is no longer in question, and its legitimacy as a marketing platform is clear: 77% of the Fortune Global 100 use Twitter, and 70% of Fortune 500 companies are on Facebook (including 9 of the top 10).
The social networks are vastly different places now than they were even just a few years ago — and the best ways to use them have evolved as well.Read More »
Your content typically takes the form of blog posts or portfolios — educational content that lives on your site. Readers find it in the course of searches for topics that they’re interested in, come to your site, and we see content marketing at work. In order to really supercharge your reach, though, it helps to expand — expand what you think of as “content,” and expand where it’s going to “live” — beyond your site.Read More »
Who doesn’t love a good, fun scare?
With Halloween now come and gone, that season may be winding down, but unfortunately the potential for a frightening marketing situation stays with us year-round. Fortunately, like the hero left standing at the end of our favorite scary movie, we have ways to fight back against the horror of marketing gone wrong.Read More »
It’s almost like a cruel trick: you read a great headline or Twitter post, click the link, and expect to see more of the same: useful information, instruction, advice, or humor.
Once you get to the article, though, it all falls apart — poor writing, worn-out topics, or it’s just plain boring. You can spend all the time you want on a killer headline — it might even get you some better click metrics — but without the quality content to back it up, it’ll never turn into leads or customers.Read More »
Attention spans are short, and getting shorter. If you’ve read this far, hopefully we’ve got yours for a bit. And if you’re here, it’s probably thanks to the headline.Read More »
For the past two weeks, weve covered two of the most popular social media platforms for business: Twitter and Facebook. One we have yet to cover, and is essential for any B2B company interested in social media, is LinkedIn.
Unlike the other social media platforms, LinkedIn is driven mainly by B2B companies; manufacturing being widely represented. So what makes LinkedIn different?