When done right, maintaining an active social media presence can have a significant impact on your business, helping to increase web traffic, establish stronger relationships with customers, and, perhaps most importantly, increase revenue. Social media should therefore be a pivotal part of your inbound marketing strategy.
Unfortunately, when not done right, social media can still make an impact on your business — but not in a good way. One social snafu can cost you customers and do serious damage to your brand’s reputation, as you’ll see in the examples below.
Avoid these setbacks by steering clear of these seven common social media mistakes:Read More »
Over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But with such a wide range of social networks to work with, and new ones popping up every day, navigating these options can often seem daunting.
Below, we’ll delve into three of the most popular social networks — Facebook, LinkedIn, and Twitter — and explore how industrial companies and manufacturers can make the most effective use of these versatile platforms, leading to more valuable prospects, increased leads, and, of course, boosted sales.Read More »
In the world of marketing, things are constantly changing.
From amorphous Google algorithms and updated UX designs to effective emailing and retargeting methods, there is no shortage of strategies to try — especially as the industrial space continues to catch up with the rest of the B2B marketing space.
As we begin preparing for what’s to come in 2017, we wanted to take a look back at some of the biggest trends we’ve seen over the past 12 months and their impact on your business.
Without further ado, here’s our 2016 year in review.Read More »
Chances are you’re already using LinkedIn to keep an up-to-date roster of contacts, check out what connections are up to, scout out potential hires, and send messages.
This powerful tool serves as much more than a social network or recruiting outlet, though — it can play a major role in generating leads and sales for your industrial company.
There are a few steps for you to take to benefit from using LinkedIn to connect with people in their industry, so we wanted to lay out a few tips on how to get started.
(We do want to note that although there's a paid version of LinkedIn known as LinkedIn Sales, we know you’re as budget-conscious as you are business-savvy, so we’ll be solely focusing on harnessing the power of free LinkedIn in this post.)Read More »
As you know, social media runs rings around traditional media in terms of early access to news, unadulterated commentary from all levels of the workforce, and providing an interactive forum for discussing, rather than just reading about, the biggest issues facing our profession.Read More »
This might be a question you’ve wondered yourself — do you really need to invest time and money into social media? Are any of your customers or associates even online, anyway?
The answer to these questions is a definite YES. Your customers are online, and they’re eager to connect.
Even if you’ve set up a Twitter account, that doesn’t mean it will automatically be seen by the right people. Building up a strong following takes time, effort, and more than anything else — strategy.
So, where should you start?Read More »
Facebook? Check. Twitter? Check. LinkedIn? Check.
If you’ve already put in the work of building out profiles on these major platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.
Below, we’ve outlined six easy, efficient ways to enhance your social media marketing strategy and successfully turn your connections into customers.Read More »
With B2B marketing, the adage “timing is everything” applies — well, maybe not “everything,” but it is certainly crucial to successful marketing campaigns.Read More »
Are you a job shop owner struggling to find a good fit for your company? You want to hire youthful, hard-working employees that are passionate about manufacturing — and you are painfully aware that this is a shrinking population. So the question becomes: what do you do to attract these elusive young professionals?
The answer: start recruiting candidates through social media. The numbers that prove this tactic works are pretty convincing.
In today’s society, social media is a comprehensive and powerful tool that’s especially pertinent if you want to attract hard-working, tech-savvy millennials. Here are a few of the steps to take to find the perfect candidate via social online tools.Read More »