Manufacturing has changed and so has the way we market it.
We've seen a transition in the past few decades from "big green books" with company information and phone numbers to updated online presences and social media profiles. Reaching potential customers has never been easier — you can send out a tweet or direct message, ask questions and have a dialogue within minutes.
A recent study showed that 85% of B2B companies in the U.S. use Twitter. Although industrial companies have been late adopters compared to some industries, there are thousands of potential prospects sending out 140-character messages each day.Read More »
Millennials have a lot of tools at their disposal — especially when it comes to job searching.
As a young professional determined to land a position in marketing, last year I became part of the 73 percent of 18-34 years olds who used a social network to find my current job (which, by the way, I love).
People are always curious about how I landed my current role (and took advantage of my social savviness) so I wanted to share the steps to take:Read More »
In the industrial space, part of the hesitation that comes along with the social media arm of an in-depth digital marketing strategy is the belief that it’s ineffective in reaching buyers. “Does anyone actually use Twitter?” is a common question. The answer to which is a resounding, “Yes!”Read More »
You know that you should be on LinkedIn, but you’re not entirely sure why. You’re not actively looking for a job (hopefully), so why bother creating a profile on this professional network? It’s a sentiment shared by many people in the industrial space.
Ultimately, the goal is to expand your network to boost exposure for your brand. The more connected you are online, the more opportunities you have to promote your company.Read More »
With Thanksgiving officially here, many people are left to reflect on another year gone by and remember what they’re most thankful for. This year was an exceptionally great one for me, so deciding on what I’m most thankful for is a piece of cake (or pie…).Read More »
We’ve all met “that guy” before. It might have been at work, maybe at a conference, maybe a party. You know the one: the person who barely bothers to make note of your name before starting in about all the greatest things about themselves — things you have no interest in whatsoever.
After about 30 seconds, you realize, “Wow, I’ve got to go!” No one ever wants to be “that guy” — but unfortunately, it’s all too easy for him to take over in our social media marketing.Read More »
Do you remember the Volvo Trucks ad featuring Jean-Claude van Damme’s “Epic Split” between two backward-driving trucks? (If not, click here to see it). It was all the rage on social media a few years ago.. That’s a lot of mainstream crossover appeal for a B-to-B spot – over 72 million YouTube views.
It got the right people talking about the right things — truck drivers and equipment buyers marveling at the hardware capabilities, and everyone else applauding the “wow” factor. We’re not saying to run out and find the nearest 90s action star for your next marketing campaign. But using your B-to-B marketing to get the right people talking — even just within the organizations you’re targeting — can help you drive more business.Read More »
Are you still unsure if you need a mobile strategy?
Let’s look at some numbers: 91% of all American adults own a cell phone, and 55% have a smartphone. 63% of U.S. smartphone users use their device to access the internet – and 34% of them get online primarily via mobile. Worldwide? There are 1.2 billion people getting online through their phones. And if you thought the first digital revolution happened quickly, buckle up: mobile web adoption is occurring eight times faster.Read More »