Manufacturing has changed and so has the way we market it.
We've seen a transition in the past few decades from "big green books" with company information and phone numbers to updated online presences and social media profiles. Reaching potential customers has never been easier — you can send out a tweet or direct message, ask questions and have a dialogue within minutes.
A recent study showed that 85% of B2B companies in the U.S. use Twitter. Although industrial companies have been late adopters compared to some industries, there are thousands of potential prospects sending out 140-character messages each day.
Admittedly, there's a lot of white noise, and it can be difficult to find the ones that are doing it right, so we rounded up a few of our favorites. Here are 11 industrial companies on Twitter you should definitely check out:
1. 3D Printing Industry
Insight on all the 3D printing news — all in one place.
This third-party logistics company posts lots of great industry information and lists for you to reference.
3. Design World
No surprise here — Design World's feed is chock full of interesting design news.
4. General Electric
Arguably one of the most mainstream manufacturers, GE keeps it fun and interesting on Twitter.
From fun Post-Its to well-used hashtags, 3M has their Twitter game down.
6. The Rodon Group
A Pennsylvania-based plastic injection molder with a lot of interesting US manufacturing links.
7. Proto Labs
The world's fastest manufacturer of custom prototypes tweets about 3D printing, injection molding, CNC machining, and more.
8. Rethink Robotics
You can tell this Boston-based advanced robotics company is on the cutting edge of the automation revolution — and they cover the topic extensively.
They've created some pretty cool CAD software — and their posts are equally as interesting.
10. The Manufacturer
UK car manufacturing posts double-digit growth - Plastics & Rubber Weekly https://t.co/4jTnq9Y22C— The Manufacturer (@TheManufacturer) March 24, 2016
Aiming to be the premier industry publication, they come darn close with all the great news they post.
11. THOMASNET RPM
We couldn't get through this post without a shameless plug — can you blame us?
From fun to informative, these are just a few examples of our favorite companies on Twitter. As you can see, they post often (with pictures!), mention other users, and interact with their followers — all clear signs that they know what they’re doing on social media.
There are endless benefits to boosting your company's presence on social media — connecting at trade shows, networking with potential customers and keeping up with the latest industry trends.
Did you find this useful?