The Thomas Blog

Industrial Trade Show Canceled? You Can Still Generate Leads With Digital Marketing Efforts

As the cancellation of trade show events this year causes a ripple across industries, manufacturers and industrial companies who were planning on attending or exhibiting at the events are left with extra budget. Despite the cancellations, there are still opportunities for manufacturers to make meaningful business connections. With digital marketing, businesses can still push toward the lead generation and networking goals they made prior to cancellations. 

Thomas Community: Stay safe. Stay connected. Stay strong.

Dear Thomas Community,

At Thomas, we are committed to the health and safety of our employees, as well as continuing to serve our customers and the industry. We are following the guidelines from the CDC, WHO, NY and PA Health departments. We have ensured that all team members can work remotely while providing the same high level of service you’ve come to expect from Thomas. We have implemented a 60 day travel suspension to limit non-essential international and domestic travel. We are leveraging video-conferencing to conduct internal and external meetings. 

5 Trade Show Tips For Manufacturers And Industrial Companies

It’s that time again. 

You’re registering for conferences and figuring out which ones will be worth exhibiting at. Crunch time has arrived and there are a lot of decisions to be made in a short window of time.

To make this the most productive trade show season ever, here are some tips to make the shows work for you while you’re workin’ the shows.

The Marketing Conferences You Should Attend In 2019

As the year begins, industrial companies are beefing up their marketing plans and mapping out goals for 2019. To be successful, you must be aware of the latest technology and trends that will help your business grow, and marketing conferences can be a huge help.

Not only do these "meetings of the minds" help keep marketers up-to-date on the latest innovations, but they provide a valuable opportunity to network and commiserate with others in the field. 

5 Takeaways From IMPACT Live 2018

This year’s IMPACT Live event was, as the name implies, impactful. The two-day conference, held in Hartford, Connecticut, brought together 500+ marketing, sales, and business professionals, all there to learn from some of the best in the industry while preparing for the future of inbound marketing.

The Benefits Of Webinars: Are They Worth It For B2B?

To keep up in today’s increasingly competitive industrial landscape, companies must constantly be looking for additional ways to reach their target audiences. Webinars, in particular, allow brands to connect with clients — and potential clients — on a personal level while establishing the business as a knowledgeable industry leader.

The Top Marketing Conferences You Need To Attend in 2018

The new year is the perfect time to take stock of your current marketing plans, map out goals for the future, and review your budget and spending objectives. But to truly stay ahead of the pack, you need to be plugged in to the latest trends and technologies.

Industry conferences and trade shows are a great way to stay up to date on new innovations while also taking advantage of valuable networking opportunities — and maybe even enjoying a cocktail or two in a new setting. (Who says you can’t mix business and pleasure?)

But, as we all know, attending conferences requires an investment of time, money, and energy, so it’s important to choose wisely. Marketing conferences abound in 2018, all with the ultimate aim of helping companies like yours boost their marketing efforts in today’s increasingly digital landscape.

Here are a few of the top conferences we deem worthy of your time this coming year.

Lessons Learned At INBOUND 2017

I had the pleasure of attending the HubSpot INBOUND 2017 conference, which was held at theBoston Convention & Exhibition Center from September 25-28.

This was my first time back at INBOUND since 2012 and wow, how it has grown!

Takeaways from IMPACT Live 2017

The punchline of every presentation at the first annual IMPACT Live, a two-day conference for sales and marketing executives, this week seemed to be "If there's one thing you can takeaway from this to bring back to your own company..." Which, of course, means I have more than 15 "one things" as action items in my brain — in addition to the dozens of ideas I tweeted about and my boss logged in Trello.