The old marketing rules have changed to meet the needs of consumer behaviors. From establishing an online presence (73% of industrial buyers pay attention to your website!) to optimizing your website to offer a mobile version, it's important to update your marketing strategy based on user activity. Content marketing for manufacturing companies have incorporated mobile search and mobile ads built specifically for interaction on mobile devices.
But what about one of the most influential communications inventions of the 20th century — the television. The first TV advertisement aired in the 1940s, so traditional commercials have been around for a long time and has grown steadily. While mobile optimization and advertising are still important elements to target users, let's take a look at how the traditional TV set has evolved to consumers' behaviors and what it may mean for industrial marketers.Read More »
Virtual reality and augmented reality are in the same vein when it comes to modern technology. They both deal with digital content relayed through an immersive environment or experience. The difference, however, is how encompassing that experience truly is.Read More »
One of the greatest fears among today’s industrial workers is the possibility of being replaced by machines. While many companies have opted to embrace automated technologies in their day-to-day industrial manufacturing operations, the results aren’t always detrimental to employees.Read More »
As new technologies emerge, new possibilities for disruption do as well. Smartphones and apps enabled Uber and Lyft to disrupt the staid taxi business, while the widespread availability of high-speed Internet allowed Netflix to bury Blockbuster and, ultimately, become one of the most profitable companies in the world. Even brick-and-mortar industries, like hotels and hospitality, aren’t immune to disruption, as evidenced the growing popularity of Airbnb.Read More »
American inventors have had a tremendous impact on the United States and people around the world.
The manufacturing industry has also felt the impact of these innovators who were willing to push the possibilities of their times and technologies.
Thomas took a look back at a few of the awesome American inventions that have shaped the industry.Read More »
You've seen the headlines. Kiosks are replacing cashiers, autonomous vehicles are putting taxi drivers on the side of the road, and robots are now writing blog posts.
Clearly, robots have already started to replace workers in various industries. Are they coming for industrial jobs next?
The short answer? Kind of.
The longer answer? While they will most likely change the makeup of the industrial workforce and the way people do their jobs, the situation is not as dire as many people think. In fact, it could be a positive development for industry.Read More »
Soldiers are about to get a big upgrade courtesy of engineers at the U.S. Army Research Lab. The engineers are creating a DARPA-funded exoskeleton suit that will help soldiers carry heavier equipment, march longer distances and improve mental acuity.
The suit is made of pulleys and gears that help prevent and reduce musculoskeletal injuries, which is a common occurrence for many soldiers. The suit is already making major impacts as servicemen and women have reported improved endurance and reduced stress on their joints during tests.Read More »
Zero 2 Infinity, a space tourism company headquartered in Spain, just unveiled the final design of its Bloon pod, which will launch people to the edge of the Earth's atmosphere.Read More »