The Thomas Blog

Technology

How Manufacturers Can Stay Connected With Customers Through The Coronavirus Outbreak

To limit the coronavirus spread, many companies have gone completely virtual and the workforce in some states is required to stay at home, with the caveat of essential businesses and manufacturers exempt from these mandates. 

Although the world has seen unprecedented changes during the past few weeks, manufacturers and industrial companies need to keep their customers at the center of their business strategy now more than ever. The world we live in is incredibly digital. So for your customers that still have jobs to be done, here’s how you can take advantage of technology and stay connected with them.

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Technology

Thomas Community: Stay safe. Stay connected. Stay strong.

Dear Thomas Community,

At Thomas, we are committed to the health and safety of our employees, as well as continuing to serve our customers and the industry. We are following the guidelines from the CDC, WHO, NY and PA Health departments. We have ensured that all team members can work remotely while providing the same high level of service you’ve come to expect from Thomas. We have implemented a 60 day travel suspension to limit non-essential international and domestic travel. We are leveraging video-conferencing to conduct internal and external meetings. 

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Legos
Technology

Manufacturing Gift Guide: STEM, Tech & Engineering Toys

The holiday season is in full swing, and so is the rush to buy the perfect gift for everyone on your list. Unfortunately, we can’t help you track down that intentionally hard-to-find retro gaming system or the ridiculously overpriced squishy toys that makes no logical sense whatsoever. However, if your list includes aspiring scientists, teenage technologists, endeavoring engineers, or number-savvy whippersnappers, you’re in luck.

We compiled a list of the best Science, Technology, Engineering, and Math (STEM) toys for the 2019 holiday season.

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Smart tv
Technology

Is The Next Digital Marketing Battleground In Your Living Room?

The old marketing rules have changed to meet the needs of consumer behaviors. From establishing an online presence (73% of industrial buyers pay attention to your website!) to optimizing your website to offer a mobile version, it's important to update your marketing strategy based on user activity. Content marketing for manufacturing companies have incorporated mobile search and mobile ads built specifically for interaction on mobile devices.

But what about one of the most influential communications inventions of the 20th century — the television. The first TV advertisement aired in the 1940s, so traditional commercials have been around for a long time and has grown steadily. While mobile optimization and advertising are still important elements to target users, let's take a look at how the traditional TV set has evolved to consumers' behaviors and what it may mean for industrial marketers.

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Disruption In Manufacturing
Technology

Can Disruptive Technologies Lead To Disruption For Your Business?

As new technologies emerge, new possibilities for disruption do as well. Smartphones and apps enabled Uber and Lyft to disrupt the staid taxi business, while the widespread availability of high-speed Internet allowed Netflix to bury Blockbuster and, ultimately, become one of the most profitable companies in the world. Even brick-and-mortar industries, like hotels and hospitality, aren’t immune to disruption, as evidenced the growing popularity of Airbnb.

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