As the year begins, industrial companies are beefing up their marketing plans and mapping out goals for 2019. To be successful, you must be aware of the latest technology and trends that will help your business grow, and marketing conferences can be a huge help.
Not only do these "meetings of the minds" help keep marketers up-to-date on the latest innovations, but they provide a valuable opportunity to network and commiserate with others in the field. Attending marketing events can be a big investment of time and money (although there are a growing number of online conferences out there) so it's important to select the events that will have the biggest impact. Take a look at a few contenders for this year below.
Social Media Marketing World
When: March 20-22
Where: San Diego, CA
Social Media Marketing World connects more than 100 marketers and influencers, delivering actionable tips to best develop and execute a business’ social media marketing strategy. Packed with valuable content and networking opportunities, this marketing event is a one-stop shop for all your social media needs.
Impact Live
When: August 6-7
Where: Hartford, CT
Folks from the marketing team at Thomas have attended this event for the past three years and are looking forward to seeing what's on the agenda for 2019.
While Impact Live is one of the smaller conferences (for now) in the Northeast, it brings together digital marketing innovators who deliver the solutions to improve inbound marketing. With past speakers such as Ann Handley, Dharmesh Shah and Marcus Sheridan, there will undoubtedly be another opportunity to connect with speakers and build meaningful connections in this high-energy learning environment.
INBOUND
When: September 3-6
Where: Boston, MA
Presented by HubSpot, INBOUND 2019 joins marketing and sales professionals across the globe, and as HubSpot Diamond Partners, we at Thomas can attest to the value of attending this conference.
Learning and inspiration go hand in hand, with powerful speakers and breakout sessions packed with takeaways. There are usually even a handful of manufacturing-specific talks at this event, in addition to big-name consumer-side speakers and talks.
Content Marketing World
When: September 3-6
Where: Cleveland, OH
Content Marketing World is the largest content marketing event in North America. More than 40,000 attendees are expected this year to access over 123 hours of sessions, speakers, and networking opportunities during this four-day event.
With so much opportunity for growth in the Midwest, this is a fantastic opportunity to learn from and network with content marketing leaders in that area.
MarTech
West: April 3-5 San Jose, CA
East: September 16-18 Boston MA
MarTech tackles the challenges today’s marketers face while connecting you with others sharing the same passion for marketing.
At MarTech East or West, you’ll learn the best practices that will help you navigate the complexities and organizational challenges you face, as well as the technologies available to boost success.
MarketingProfs B2B Marketing Forum
When: October 16-18
Where: Washington, DC
With a focus on B2B marketing, MarketingProfs B2B Marketing forum tackles the challenges of the B2B marketing world.
At this event, marketers can expect to learn innovative methods to take advantage of the unique opportunities available in the B2B landscape. Informative sessions deliver the knowledge to improve ROI, while learning the secrets to success of others in the business.
Thomas’ Together for Industry Events
When: Various times
Where: Various locations
With Thomas’ Together for Industry events, you’ll gain access to exclusive sourcing data for your area. We deliver insight into the industrial buying process, and provide you with practical, actionable tips to help grow your business.
Together for Industry marketing events are specifically geared toward industrial companies, with new dates and locations added throughout the year. Be sure to check back often so you can join us in a city near you!
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