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Video Marketing

9 Tips For Video Marketing Campaign Success: For Manufacturers

Video marketing is on the rise, and for good reason; videos have been shown to capture attention more effectively than plain text or static pictures, and videos are shared more than any other type of content on social media. Today, 61% of content marketers are putting videos into play to keep up with the competition and establish their brands as cutting-edge thought leaders. If you haven’t yet made use of video in your content marketing campaigns, it’s time to get going. Or, if you’re already utilizing video, it may be time to kick it up a notch and different video types to increase sales.

With solid production value and engaging content, your video will position you as a knowledgeable, current, and trustworthy brand. Below, we’ve outlined tips industrials should keep in mind when using videos in their marketing campaigns.

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Factory video production services for manufacturers
Video Marketing

Factory Video Production For Manufacturers That Engage B2B Buyers

There are lots of new tools and solutions designed to enhance communications in today’s digitally connected world. But, by far, one of the best solutions to emerge has been the use of video. That’s because people retain 95% of the content they watch via video compared to only 10% of content read by text. Videos continue to be one of the most used digital marketing tools to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

Manufacturers invest in different types of videos to increase their sales opportunities, like a company overview or factory tour. Factory tour videos allow you to connect and interact with people, businesses, and organizations visually from anywhere in the world. Let’s go through what makes a good factory video and how you can get started.

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industrial company and factory video example on laptop
Video Marketing

17 Videos Featuring Industrial Companies & Factories You Should Watch

When’s the last time you were in a new manufacturing or industry facility? Maybe you toured a colleague's shop during a trade show a few years ago or had to do an audit for a new supplier.

But with in-person events at a halt this year, many industrial companies are using videos to tour their shop floors and better engage with buyers.

With so many industry expansions, updates to machinery, and innovative ways to organize, taking a look at what your partners are up to can be great inspiration for your own brand awareness campaigns. From automakers and heavy-equipment manufacturers to plastic injection molders, check out some behind-the-scenes videos below.

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Filming company profile video
Video Marketing

How To Create A Company Profile Video (For Manufacturers)

More marketers are investing in videos to share customer success stories, promote products or services, and increase their brand — most importantly, videos help sell. According to HubSpot’s 2020 Not Another State Of Marketing Report, video is the #1 form of media used in content strategy today. Here are some other fast facts:

  • Video marketers get 66% more qualified annual leads
  • Video marketing efforts can achieve a 54% increase in brand awareness
  • Marketers that use video content grow revenue 49% faster than those who don’t

With a company profile video, manufacturers can simply engage more buyers and turn them into customers.

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Easy video advertising
Video Marketing

Video Marketing For Industrial Companies (With Examples)

Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, Instagram, LinkedIn, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them there, your marketing strategy will most certainly fall flat.

In today’s marketplace — and most especially due to travel restrictions from COVID-19 — a dominant online presence is key to establishing a strong, recognizable, trusted brand within your own industry and staying ahead of competitors. Many manufacturers are investing in video marketing to show prospects a tour of their factory to connect with more customers.

With that in mind, this blog will help manufacturers like you develop a quality, cost-effective video marketing program that helps them demonstrate leadership and promote your products and services to your customers.

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Video marketing on iPhone - reasons to use video marketing
Content Marketing

4 Reasons Why Manufacturers Use Video Marketing

The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, but it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.

While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing interactive, engaging user experience.

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Video marketing
Video Marketing

5 Uncommon Ways Industrial Businesses Use Videos to Boost Sales

Industrial businesses looking to capitalize on the power of videos in the B2B sales cycle often include product demos, virtual plant tours, and customer testimonials/case studies on their company websites and other places industrial buyers frequent.

Those are the most common — and in some cases the most crucial — types of videos, it's important to understand that there are many more ways to use videos as part of your sales and marketing. (And since research from Kissmetrics shows that the likelihood of a purchase increases by 64% to 85% after watching a product/service-related video, you could be missing out!)

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Business Tips

Using Video Calling To Enhance Industrial Sales, Operations, & Hiring

Today, more people are working remotely than ever before. This means that collaboration, which once happened in a conference room, an office, or over lunch, must now occur over greater distances.

There are lots of tools and solutions designed to help bridge the gap and enhance communications in this new paradigm. But, by far, one of the best solutions to emerge has been video calling. That’s because people retain 95% of content they watch via video compared to only 10% of contact read by text.

However, video calling isn’t just a great tool for internal communications; it can be used to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

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