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Content Marketing

4 Reasons Why Manufacturers Use Video Marketing

The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.

While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.

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Marketing Strategy

Video Marketing For Industrial Companies

Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, Instagram, Twitter, Snapchat, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them there, your marketing strategy will most certainly fall flat. 

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Marketing Strategy

Is Your Marketing Strategy Stuck In The Past?

There are lots of things that get better with age — wine, cheese, how you look in a monocle, etc. Unfortunately, your marketing strategy is not one of these things. On the contrary, unless you are constantly refreshing your approach and pursuing new tactics, you risk losing out on potential revenue and falling behind the competition.

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