The Thomas Blog

Branding With Sound And Music

Sound is a powerful tool that can stimulate certain emotions and trigger a sense of connection. It has been used in broadcast advertisements forever, incorporated into jingles that you can't seem to shake from your brain.

How To Build Your Manufacturing Brand

Have you ever asked someone for a Q-Tip? Or put your garbage in a Dumpster? Or cooked up dinner on your Teflon-coated pan? These brand names are a common part of our everyday vocabulary, and they illustrate how powerful strong branding can be.

While your company may not become a household name, you can leverage branding to create a stronger association between who you are and what you offer, giving you an advantage over your competition. 

How To Use Reddit For Industrial Marketing

In the hypercompetitive industrial marketplace, it’s important to look for every edge you can in order to connect with more buyers. That means branching out beyond traditional marketing channels to connect with more prospects in more places.

4 Things Manufacturers Should Look for When Hiring New Employees

With the manufacturing sector on the upswing and reshoring initiatives continuing to add new jobs, unemployment within the industry is at a historic low. In fact, research shows that 2 million new manufacturing jobs will be created over the next decade.

Leads By Association: How To Leverage Professional Trade Groups To Connect With Buyers

Long before there were LinkedIn Groups, people who wanted to get together to discuss similar interests or professions did so by actually getting together. In person. Really!

Are Your Certifications Helping You Win Business?

For manufacturing companies, attaining and maintaining quality certifications can take a lot of time and effort. However, your certifications can be a powerful sales and marketing tool — if you're willing to put in a little more work.

The 5 Big Cybersecurity Risks Faced By Small Businesses

Over the past few years, some of the biggest brands in the world — Facebook, eBay, Target, Equifax, and many others — have become the victims of highly publicized, and extremely costly, cyberattacks. While these brazen attacks on big businesses garner a lot of media attention, the truth is that small- and medium-sized businesses are actually the biggest victims of cybercrimes and data breaches.

Can Disruptive Technologies Lead To Disruption For Your Business?

As new technologies emerge, new possibilities for disruption do as well. Smartphones and apps enabled Uber and Lyft to disrupt the staid taxi business, while the widespread availability of high-speed Internet allowed Netflix to bury Blockbuster and, ultimately, become one of the most profitable companies in the world. Even brick-and-mortar industries, like hotels and hospitality, aren’t immune to disruption, as evidenced the growing popularity of Airbnb.

Is Your Intellectual Property At Risk?

Industry 4.0 has revolutionized the manufacturing and industrial space by introducing new technologies, making it possible to enhance productivity, visibility, connectivity, and profitability like never before.

However, along with the technology, Industry 4.0 has also introduced plenty of new risks as well. Chief among these growing threats is the potential theft of your intellectual property (IP).