As you know, industrial/B2B buyers looking to establish a long-term relationship with your business may vet you quite thoroughly. This could include visiting your facility, checking your finances, talking to customers and more.
However, before they get to that point, today’s buyers prefer to evaluate suppliers anonymously, then create a shortlist of potential partners before contacting them for further vetting.*
Of course, evaluating you anonymously as they create their shortlists means learning as much as they can about you online. This blog post will help you make sure your online presence doesn’t have any holes that leave you short of making those shortlists.
The following A to Z list goes beyond the obvious “what you do” info, and into the nuts and bolts of what makes your business unique.
Of course, depending on whether you’re an OEM, custom manufacturer, service company or distributor, not everything on the list may apply to you.
Still, this is a great opportunity to make sure you’re making the best first impression on customers that may have the power to change your business — whether you make that impression on your website or on a supplier discovery and evaluation platform such as Thomasnet.com.