American manufacturing is on the upswing. Hiring activity is at historic highs; reshoring is bringing production back to the U.S., and buyers are spending more on new suppliers than they have in recent years.
Business owners continue to be cautious with investments and costs, with good reason. Even as manufacturing and the economy as a whole make gains, the memory of tougher times looms. Fortunately, the digital marketing landscape today allows you to take substantial steps to grow your business and expand into new markets.Read More »
Many manufacturers are experiencing changes in demand, slow down, or a spike in services. For the industrial cleaning services sector, there are opportunities to set themselves apart from competitors. Here are some business best practices industrial cleaning services and manufacturers can adopt to deliver a better customer experience and grow their company.Read More »
As the cancellation of trade show events this year causes a ripple across industries, manufacturers and industrial companies who were planning on attending or exhibiting at the events are left with extra budget. Despite the cancellations, there are still opportunities for manufacturers to make meaningful business connections. With digital marketing, businesses can still push toward the lead generation and networking goals they made prior to cancellations.Read More »
With the economic downturn, tariffs, and trade impacting the supply chain, a lot of the discussion has focused on the importing of goods and services. However, U.S. exporters must recognize the risks that may occur when attempting to seize the trade potential in foreign clients and customers. From leaving the port to cracking into a new market, the trade of manufactured goods faces both logistical and abstract challenges at every step along the way.
Below are common challenges faced by companies who choose to export their products and their respective solutions.
Consumer landscapes are continuing to change while businesses are adjusting for the new normal. Manufacturers and industrial companies across the world are working hard to maintain and strengthen their supply chains. Companies who preferred to source internationally to save on costs, are seeking other cost-effective solutions.
The growing reality is that procurement professionals would prefer to source locally. It's a strategy that has contributed to many manufacturers' business continuity during the COVID-19 pandemic when other business' supply chains were disrupted.Read More »
The Manufacturing Leader's Step By Step Guide To Website Testing For Increased Conversions And Marketing Automation
Ready to take your website performance to the next level? As you’ve already learned from our previous blogs, you need a mix of content marketing, SEO, and advertising campaigns to help improve your website. In particular, if you’ve been keeping up with our Manufacturing Leader’s Step By Step Guide series, by now you’ve learned how to:Read More »
It’s an active period of growth for some textile manufacturers, and despite the uncertain economic times, there’s a strong potential to continue growth momentum. Growing your business means different things to different people — it’s all about your goals. You may just be looking to increase orders or you may have a five-year plan to double your business and expand your facility. Whatever your growth goals are, here are ways textiles manufacturers can get more customers and stay ahead of the competition.Read More »
The Manufacturing Leader's Step By Step Guide To Converting Anonymous Traffic Into Warm Leads & Reaching Out To Your Contacts
After you’ve worked to build your online presence, increase your brand, and drive traffic to your website, the next step to growing your manufacturing business is converting that traffic into leads. You’ll notice there are different groups of leads that may come through. There’s a difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) and you need more of the former in order to get more of the latter.Read More »
Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online.Read More »