The Thomas Blog

Business Tips

Why You Need To Expand Your Business To New Markets

The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business — putting your own company at risk in the process.

The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:

Read More »
Manufacturing Branding.jpg
Business Tips

Why Manufacturing Brand Marketing Is So Important

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, Gucci, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. They prefer to rely on word of mouth and referrals to attract new business, and they feel that branding isn't important in their space. 

Read More »
Business Tips

4 Marketing Mistakes That Can Kill Your Chances Of Scoring New Buyers

There’s a ton of marketing and sales advice out there on how to grow your business, increase yourbottom line, and make your company stand out from the crowd. Keeping up-to-date on these expert tips and new industrial marketing trends is key to remaining relevant in today’s ever-changing landscape.

But even the most knowledgeable, well-versed companies make critical mistakes that can cost them new customers. Below are four of the most common B2B marketing mistakes and some tips on how to best avoid them.

Read More »
Exporting Risk Management.jpg
Business Tips

5 Steps To Manage Risk Before You Begin Exporting

Companies dealing with sluggish economies or saturated domestic markets often look to international expansion to manage risk. Consider this though: by expanding internationally, a company simultaneously mitigates and creates risk. There is inherent risk in expansion, particularly internationally; even mammoth retailers like Target have failed spectacularly.

Before expanding, a company must plan carefully, understand the market, staff carefully, and accept that the venture may still fail.

Read More »
Business Tips

Nearshoring Vs. Reshoring: What’s the Difference?

Over the past few years, there’s been increasing interest in bringing U.S. manufacturing back to American shores, or “reshoring.” But “nearshoring,” or moving operations to nearby countries, rather than very far away, is becoming increasingly popular as a more economical, practical alternative to offshoring.

It’s important to have a solid understanding of both concepts when deciding on the best strategy for your company. Below, we’ll take a deeper look at these two options and compare their benefits and drawbacks.

Read More »