Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online.Read More »
The prevalence of information and connectivity on the internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.
But what happens if that information is both negative and untrue? Worse, what if it's about your company?
Small- and medium-sized businesses (SMBs) are an essential and valuable part of the supply chain, offering levels of flexibility, cost competitiveness and responsiveness that some larger suppliers often can't match. SMBs are typically more flexible and responsive than their larger counterparts, and they allow you to take advantage of the benefits of local sourcing.
However, while procurement teams want to engage SMBs, the feeling isn't always mutual. That's because larger buying organizations make it onerous for these smaller companies to participate in the bidding process. As a result, SMBs believe it takes too much time, effort and guesswork to respond to large buyers, all for a very slim chance of winning business.Read More »
How Manufacturers Can Build a Strong Direct to Customer Sales Model
For many manufacturers, leveraging a network of distributors and resellers has historically been the simplest way to get their products to the end-users.
Working with third-party distributor groups has provided logistical support & warehousing, sales support, and existing relationships with regional end-users to allow manufacturers to focus on other pressing matters like product design, process development, and quality control.
However, in the face of COVID-19, the shift toward direct-to-consumer sales has accelerated.Read More »
Almost without notice, COVID-19 changed the way businesses operate and how individuals live. The manufacturing industry has shown inspirational resilience throughout historical times, yet the continuous effects of COVID-19 on the economy have pushed the manufacturing industry to reimagine the way they do business.Read More »
If you're keeping up with the latest manufacturing lead generation strategies, you may have already heard that up to 88% of businesses ultimately buy the part after downloading a CAD model. CAD files are proven to generate high-quality sales leads. But are you fully embracing them as a marketing asset or are you only sending them by request from sales? Not sure? Let's walk through the basic model of using CAD files for high-quality lead generation.Read More »
American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.Read More »
Even if you think your operation couldn't get better, there's always room for improvement. With a few tweaks to your process, you can see distinct improvements in quality while maintaining a lean manufacturing process.Read More »
Businesses are finding success by shifting their sales and marketing messaging to match what is going on in the economic and social climates. These days more than ever, it’s important for businesses to keep their communication to customers and prospects clear and consistent.
Many manufacturers operating during the COVID-19 crisis have come up with creative ways to adjust their messaging to address their customers' immediate questions, needs, and concerns. Let’s see some examples of how manufacturers and industrial companies today have shifted their marketing messaging and lead generation efforts.Read More »