The Thomas Blog

How To Grow Your Packaging Company Online

The packaging industry is expected to continue growing through the new year. In early October 2020, we reported the following major sourcing KPIs for packaging materials seeing a YoY increase vs. 2019:

• The number of sourcing sessions for packaging materials has grown by 25% 
• The number of RFIs submitted directly to suppliers through Thomasnet.com grew 140% 
• The number of supplier evaluations taking place on the Thomasnet.com company profiles of packaging material suppliers grew by 55% 

Here are some ways to ensure your packaging company’s growth plans remain on track.

How A Manufacturer's Logo Design Engages Buyers

Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name. 

Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.

The Manufacturing Leader’s Step By Step Guide To Building A Strong Digital Presence

One of the most significant changes in the digital space is that people are becoming so conditioned by the digital experience in their personal lives, they are beginning to expect the same level of ease and satisfaction when dealing in a professional capacity. 

Why Brand Marketing Is Important For Manufacturers

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. Some still prefer to rely on word of mouth marketing and referrals to attract new business, and they feel that branding isn't important in their space. 

But there's a better way to grow your business.

6 Common Mistakes That Job Shops Make

For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s not rare to see a job shop fail. 

In this blog post, we'll review the common mistakes job shops make and some anecdotal insights directly from job shop owners and managers.

How To Increase Sales For A CNC Machine Shop

The total industry market for CNC machining is expected to continue growing through 2024. But reaching target customers isn’t the same as it used to be for CNC machine shops. Industrial buying habits are simply changing. So what can CNC machine shops do to help increase sales?

Thomasnet.com® Buyer Experience Updated with Thomas Account Features

At Thomas, we understand that having an easy way to search, evaluate, and connect with top suppliers is key to getting your job done. After speaking to thousands of industrial professionals, we are excited to launch the new Thomas Account to meet your sourcing needs. Thomas Account is equipped with a suite of free and powerful sourcing tools that make supplier discovery a breeze, plus an intuitive dashboard to help you organize important information, including ways for you to manage your data and privacy settings.

 

Reshoring Is Creating Opportunities For North American Manufacturers

Why are reshoring efforts accelerating?

With the ongoing COVID-19 pandemic and heightened global trade tensions, companies in North America are working to reshore and find more localized supplier partners to create resilient supply chains. For manufacturers, service companies, and distributors in the United States & Canada, this means there will be an increase in the number of opportunities that become available in the form of supplier evaluations from new buyers.

How To Become A Private Label Manufacturer

We hear from our manufacturing customers that they want to break into a new industry or find a hidden market. But without finding out what the Total Available Market is, you could be going after something that’s not there. Luckily for those looking to tap into the private label industry, there’s an opportunity for growth. Demand from buyers seeking private label manufacturers has grown 45% on Thomasnet.com YoY/QoQ/MoM.

Suppose you’re planning on extending your services to private labeling and targeting industries that use private labels. How can you drive growth, through both new business and growth of existing customers?