The Thomas Blog

Manufacturer's Guide To Convert Website Traffic To Leads
Business Tips

The Manufacturing Leader's Step By Step Guide To Converting Anonymous Traffic Into Warm Leads & Reaching Out To Your Contacts

After you’ve worked to build your online presence, increase your brand, and drive traffic to your website, the next step to growing your manufacturing business is converting that traffic into leads. You’ll notice there are different groups of leads that may come through. There’s a difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) and you need more of the former in order to get more of the latter.

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Manufacturer's Guide To Marketing And Driving Website Traffic
Business Tips

The Manufacturing Leader’s Step By Step Guide To Driving Website Traffic

Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online. 

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steel and metal manufacturing
Manufacturing and Industrial

How To Grow Your Steel And Metals Manufacturing Business

Last quarter “steel” was one of the most sourced products on the Thomasnet.com platform. Sheet metal and metal stamping facilities are rising and contributing to the growth of this market. But it also comes as no surprise when steel and metals represent an important supply source to the aerospace, aviation, and medical industries — timely to today’s global pandemic of COVID-19.

So how can steel and metal manufacturing businesses continue the momentum of their business growth? First, make sure you have a clear business plan. Some manufacturers try to grow their manufacturing business by doing everything possible. Choose business goals that are realistic and document them so you can see your milestones and track your growth along the way. You may overwhelm yourself and your employees if you don’t have a clear plan first.

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small business - smbs
Supply Chain

How To Build Stronger Supply Chain Relationships With SMBs

Small- and medium-sized businesses (SMBs) are an essential and valuable part of the supply chain, offering levels of flexibility, cost competitiveness and responsiveness that some larger suppliers often can't match. SMBs are typically more flexible and responsive than their larger counterparts, and they allow you to take advantage of the benefits of local sourcing.

However, while procurement teams want to engage SMBs, the feeling isn't always mutual. That's because larger buying organizations make it onerous for these smaller companies to participate in the bidding process. As a result, SMBs believe it takes too much time, effort and guesswork to respond to large buyers, all for a very slim chance of winning business.

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Business Tips

The Manufacturer’s Playbook for Shifting to Direct to Customer Selling

How Manufacturers Can Build a Strong Direct to Customer Sales Model

For many manufacturers, leveraging a network of distributors and resellers has historically been the simplest way to get their products to the end-users.

Working with third-party distributor groups has provided logistical support & warehousing, sales support, and existing relationships with regional end-users to allow manufacturers to focus on other pressing matters like product design, process development, and quality control.

However, in the face of COVID-19, the shift toward direct-to-consumer sales has accelerated.

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CAD model lead generation
Business Tips

5 Steps To Get High-Quality Leads With CAD Assets

If you're keeping up with the latest manufacturing lead generation strategies, you may have already heard that up to 88% of businesses ultimately buy the part after downloading a CAD model. CAD files are proven to generate high-quality sales leads. But are you fully embracing them as a marketing asset or are you only sending them by request from sales? Not sure? Let's walk through the basic model of using CAD files for high-quality lead generation. 

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers