Businesses are finding success by shifting their sales and marketing messaging to match what is going on in the economic and social climates. These days more than ever, it’s important for businesses to keep their communication to customers and prospects clear and consistent.
Many manufacturers operating during the COVID-19 crisis have come up with creative ways to adjust their messaging to address their customers' immediate questions, needs, and concerns. Let’s see some examples of how manufacturers and industrial companies today have shifted their marketing messaging and lead generation efforts.Read More »
For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s not rare to see a job shop fail.
In this blog post, we'll review the common mistakes job shops make and some anecdotal insights directly from job shop owners and managers.Read More »
The total industry market for CNC machining is expected to continue growing through 2024. But reaching target customers isn’t the same as it used to be for CNC machine shops. Industrial buying habits are simply changing. So what can CNC machine shops do to help increase sales?Read More »
Many companies worry about how their business will fare in bad economic conditions, but sometimes opportune outcomes stem from times of economic uncertainty — especially for manufacturers.
With seemingly difficult economic conditions on the horizon, there are plenty of indicators that can seem at odds with one another. Recently, the stock market had its worst week since 2008 while sourcing activity for North American suppliers on Thomasnet.com saw record-breaking numbers. Based on a Coronavirus Impact survey conducted this month, over half of the manufacturers surveyed are ‘likely to extremely likely’ to bring production and sourcing back to North America and 47% of U.S manufacturers report they are now seeking domestic sources of supply — likely the reasons for sourcing surge.Read More »
Businesses and individuals everywhere are in some way experiencing the effects of the coronavirus (COVID-19) outbreak. For some small companies, the virus-related shortages in cleaning supplies and sanitizers have boosted private label brands sales. With more consumers concerned for their health, demand in niche brands and private labels for organic supplements have also spiked.
While there are more opportunities for growth for private label manufacturers due to recent global health concerns, what challenges are these companies generally facing and how can they continue to outperform competitors?Read More »
Most of us are already bombarded with sales notifications, internal back-and-forths, and did-I-really-sign-up-for-this marketing emails in our inboxes.
But with the global COVID-19 outbreak affecting U.S. manufacturers, shipping and logistics, and local communities, it's important to stay up to date on what's happening in the industry to continue to grow your business. Email newsletters make it easy to do so.
There are plenty of trade and niche business publications you can seek out, but we've put together a list of broad market industry and manufacturing newsletters to help you stay in the loop — check them out below.Read More »
Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things B2B marketing.
Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners are utilizing pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.Read More »
The manufacturing industry is largely comprised of small businesses. In fact, according to the latest information from the U.S. Census Bureau, more than 98 percent of manufacturing companies in the U.S. are considered to be small (with fewer than 500 employees). Further still, nearly 75 percent of manufacturing companies actually have fewer than 20 employees.
Within these smaller organizations, financial decisions always loom incredibly large. Every dollar counts, and one misstep can have disastrous consequences. That's why it's important to steer clear of these common pitfalls.Read More »
Safety in the workplace is a serious matter — especially in industrial operations. In physically demanding and/or high-risk industries like many industrial operations, the implications of such injuries can be disastrous.
U.S. Bureau of Labor Statistics data shows there were more than 5,200 fatal workplace injuries across all sectors in 2018, in addition to more than 3 million total recordable cases of non-fatal work-related injuries and illnesses in 2013.Read More »