The Thomas Blog

Aerospace and Defense
Manufacturing and Industrial

How To Become A Defense Supplier

Did you know that the Department of Defense (DoD) spends more than 60 percent of the federal procurement budget eligible for small businesses? In the 2017 fiscal year, DoD awarded more than $60 billion in prime contracts to small businesses.

From anonymized sourcing activity across Thomasnet.com, Thomas Industrial Data shows the Aerospace & Defense Industry is a rapidly evolving field. Continued military spending growth is a sign for suppliers to secure ongoing business and tap into new market opportunities — but today, businesses continue to shift in their sourcing as they pivot to help the country combat COVID-19. Read on to learn how you can become a part of the solution.

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steel and metal manufacturing - how to promote your steel business
Manufacturing and Industrial

How To Grow Your Steel And Metals Manufacturing Business

Recently, “steel” was one of the most sourced products on the Thomasnet.com platform. Sheet metal and metal stamping facilities are rising and contributing to the growth of this market. But it also comes as no surprise when steel and metals represent an important supply source to the aerospace, aviation, and medical industries — timely to today’s global pandemic of COVID-19.

So how can steel and metal manufacturing businesses continue the momentum of their business growth? First, make sure you have a clear business plan. Some manufacturers try to grow their manufacturing business by doing everything possible. Choose business goals that are realistic and document them so you can see your milestones and track your growth along the way. You may overwhelm yourself and your employees if you don’t have a clear plan first.

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How to grow your packaging company online
Trends

How To Grow Your Packaging Company Online

The packaging industry is expected to continue growing through the new year. In early October 2020, we reported the following major sourcing KPIs for packaging materials seeing a YoY increase vs. 2019:

  • The number of sourcing sessions for packaging materials has grown by 25% 
  • The number of RFIs submitted directly to suppliers through Thomasnet.com grew 140% 
  • The number of supplier evaluations taking place on the Thomasnet.com company profiles of packaging material suppliers grew by 55% 

Here are some ways to ensure your packaging company’s growth plans remain on track.

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Manufacturer's logo design
Business Tips

How A Manufacturer's Logo Design Engages Buyers

Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name. 

Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.

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plastic bottles factory
Business Tips

Green Manufacturing: The Business Benefits Of Sustainability

More major players are driving toward a sustainability goal, like McDonald's, who plans to have 100% of their guest packaging come from renewable, recycled, or certified sources by 2025. This year, 70% of their fiber-based guest packaging already comes from recycled or certified sources.

This presents the opportunities to produce new product options in demand for small business manufacturers, tap into a new market, and modernize your business.

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brand marketing for manufacturers
Business Tips

Why Brand Marketing Is Important For Manufacturers

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. Some still prefer to rely on word of mouth marketing and referrals to attract new business, and they feel that branding isn't important in their space. 

But there's a better way to grow your business.

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mistakes that job shops make
Manufacturing and Industrial

6 Common Mistakes That Job Shops Make

For more than 120 years, Thomas has created trusting relationships with thousands of successful job shop owners from coast to coast. Job shops across America form the backbone of the country’s economy. Unfortunately, even though they may have the right skills, equipment, and people, it’s not rare to see a job shop fail. 

In this blog post, we'll review the common mistakes job shops make and some anecdotal insights directly from job shop owners and managers.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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