The Thomas Blog

Agile Magnetics Blog
Content Marketing

12 Ways To Improve Your Manufacturing Blog

A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may be helpful to go back to the basics and make sure your blog is set up for success.

Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.

Read More »
Video marketing iPhone
Content Marketing

4 Reasons Why Manufacturers Use Video Marketing

The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.

While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.

Read More »
Smart tv
Technology

Is The Next Digital Marketing Battleground In Your Living Room?

The old marketing rules have changed to meet the needs of consumer behaviors. From establishing an online presence (73% of industrial buyers pay attention to your website!) to optimizing your website to offer a mobile version, it's important to update your marketing strategy based on user activity. Content marketing for manufacturing companies have incorporated mobile search and mobile ads built specifically for interaction on mobile devices.

But what about one of the most influential communications inventions of the 20th century — the television. The first TV advertisement aired in the 1940s, so traditional commercials have been around for a long time and has grown steadily. While mobile optimization and advertising are still important elements to target users, let's take a look at how the traditional TV set has evolved to consumers' behaviors and what it may mean for industrial marketers.

Read More »
Inbound_marketing_magnet
Content Marketing

8 Manufacturing Content Marketing Ideas (With Examples!)

So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website. 

Now what?

Well, now comes the hard part you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look.

Read More »