Think mobile marketing only works for B2C companies? Think again. B2B companies get a lot of mileage out of mobile marketing as all customers, not just those in the consumer space, are making their way towards mobile.Read More »
To understand why content marketing is important, let’s first take a look at the complete picture of the modern industrial buying process.
Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport.Read More »
Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.
Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.Read More »
B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.
This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.
Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.Read More »
Before you can generate sales, you need to generate leads. In today’s industrial business-to-business (B2B) market, that means taking a digital approach, as more and more industrial buyers are choosing to educate themselves and make purchases online, as opposed to talking to sales representatives outright.Read More »
The whole point of inbound marketing is to entice your target customers to come to you on their own accord, and you do this by providing valuable, directly helpful content that will help them reach their goals. Think of it as the antithesis of cold calling. But how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.Read More »
Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search.Read More »
Video marketing is on the rise, and for good reason; videos have been shown to capture attention more effectively than plain text or static pictures, and videos are shared more than any other type of content on social media. Today, 61% of content marketers are putting videos into play in order to keep up with the competition and establish their brands as cutting-edge thought leaders. If you haven’t yet made use of video in your marketing campaigns, it’s time to get going. Or, if you’re already utilizing video, it may be time to kick it up a notch.
With solid production value and engaging content, your video will position you as a knowledgeable, current, and trustworthy brand. So please, please, don’t shoot a video that makes you look like a mattress salesman (especially if you are, in fact, a mattress salesman). Below, we’ve outlined four tips to keep in mind when creating an industrial marketing video.Read More »
The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.Read More »