More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic?
We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.
For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.Read More »
Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. In fact, 51% of today’s B2B businesses are incorporating eBooks into their content marketing campaigns.
Allowing for the dissemination of in-depth, detailed content, eBooks enable businesses to connect with a target audience based on their specific stage in the buying journey.Read More »
To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.
Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.Read More »
Writing good quality content can be a lot of work, especially if your team is small or you're both the writer and editor. If you don’t consider yourself a natural writer, there are a few ways you can still create great content. Transform your mediocre rough draft into a stellar final copy by following the tips below.Read More »
You’ve likely heard it before, but we’ll say it again: Content is king.
Even in the manufacturing and industrial space — where relationships and word-of-mouth referrals kept companies going for so long — content marketing is part of an effective strategy to drive high-quality leads and dream customers to your website.
Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed.Read More »
Investing in original, quality content creation is essential to website success and high-quality lead generation. If you’ve completed your first content marketing campaign and are looking for more industrial marketing content ideas to take your lead generation strategy to the next level, check out the below tips.Read More »
So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.
Well, now comes the hard part — you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look at some content examples that have produced great
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Coming up with perfect content marketing ideas for manufacturing companies can often be difficult. But, if you know where to look for inspiration, ideas are actually everywhere. Below are some tactics to help you and your team find success in content marketing for industrial companies.Read More »
Marketers and speech writers may be skilled at storytelling, but the tale of your business belongs to you — the manufacturer. With a little practice and guidance, you can tell it better than anyone else and create content that motivates buyers to choose working with you over other companies.Read More »