The Thomas Blog

HVAC Environmental systems manufacturers
SEO

SEO Best Practices For Environmental Systems Manufacturers

More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic? 

We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.

For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.

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why companies need content marketing
Content Marketing

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

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effective content online for manufacturers b2b
Content Marketing

How To Create Effective Content For Industrial Companies

You’ve likely heard it before, but we’ll say it again: Content is king.

Even in the manufacturing and industrial space — where relationships and word-of-mouth referrals kept companies going for so long — content marketing is part of an effective strategy to drive high-quality leads and dream customers to your website.

Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed.

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content marketing brainstorm
Content Marketing

9 Content Marketing Ideas For Manufacturers (With Examples!)

So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website. 

Now what?

Well, now comes the hard part you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look at some content examples that have produced great 

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers