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Content marketing ideas for manufacturers
Content Marketing

11 Top Content Marketing Ideas For Manufacturers (For Each Stage Of The Buying Process)

So you’ve realized that your traditional growth tactics just weren’t working, and you're ready to get your inbound marketing strategy off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.

So what do you need to drive qualified buyers to your website? Content! Let's go through some of the best content marketing ideas for manufacturers and industrial companies.

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Manufacturing and Industrial

Thomas Factory Tours: Industrial Video Production Examples for Custom Manufacturers and OEMs

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manufacturing blog topic idea examples
Content Marketing

7 Ways To Get Blog Post Ideas For Manufacturing

One of the best ways to reach out to your customers and provide them with information about your business or manufacturing processes is through valuable marketing content. A blog will not only allow you to provide customers with information, but it will also give you a chance to incorporate a variety of well-positioned keywords into your content. The keyword-rich content you produce through blogging will showcase your expertise and raise your website’s authority.

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what is industrial marketing example
Content Marketing

What Is Industrial Marketing? (With Examples)

Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.

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What industrial B2B buyers care about new suppliers
Content Marketing

What Industrial Buyers Care About Most When Shortlisting New Suppliers

The industrial buying process can be long and complex. Buyers these days prefer to source, research, compare, and shortlist potential partners anonymously online. Creating a shortlist is an essential component of the supplier discovery and selection process, but what kind of information are these buyers looking for, and what factors matter most when deciding to make a purchase decision?

We polled more than 400 real, verified, and registered buyers who source on the Thomas Network. Here a look at the top 4 most important factors they consider when sourcing new suppliers.

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Marketer reading lead generating eBook for manufacturers
Lead Generation

9 Easy Tips For Creating A Lead-Generating eBook: For Manufacturers & Industrials

Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. According to Content Marketing Institute, 51% of today’s B2B businesses incorporate eBooks into their content marketing campaigns.

Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices. Ebooks also enable businesses to connect with a target audience based on their specific stage in the buying journey.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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