A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may be helpful to go back to the basics and make sure your blog is set up for success.
Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.
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The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.
While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.Read More »
Creating an eBook for your business is one of the best ways to generate leads and increase brand awareness among potential buyers. In fact, 65% of today’s B2B businesses are incorporating eBooks into their content marketing campaigns.
Allowing for the dissemination of in-depth, detailed content, eBooks enable businesses to connect with a target audience based on their specific stage in the buying journey.Read More »
The old marketing rules have changed to meet the needs of consumer behaviors. From establishing an online presence (73% of industrial buyers pay attention to your website!) to optimizing your website to offer a mobile version, it's important to update your marketing strategy based on user activity. Content marketing for manufacturing companies have incorporated mobile search and mobile ads built specifically for interaction on mobile devices.
But what about one of the most influential communications inventions of the 20th century — the television. The first TV advertisement aired in the 1940s, so traditional commercials have been around for a long time and has grown steadily. While mobile optimization and advertising are still important elements to target users, let's take a look at how the traditional TV set has evolved to consumers' behaviors and what it may mean for industrial marketers.Read More »
So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website.
Well, now comes the hard part — you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look.
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Coming up with perfect content marketing ideas for manufacturing companies can often be difficult. But, if you know where to look for inspiration, ideas are actually everywhere. Below are some tactics to help you and your team find success in content marketing for industrial companies.Read More »
When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.Read More »
The industrial buying process can be long and complex. It's also almost entirely self-directed, as buyers source, research, compare, and shortlist potential partners anonymously online, with very little interaction with sales people.Read More »
The industrial buying cycle can be a long and complicated process. As an industrial marketer, it’s your job to guide your prospective buyers at every step of their search.Read More »