The Thomas Blog

Manufacturing and Industrial

Manufacturing Day 2020: STEM Resources for High School and College Students

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Manufacturing and Industrial

Manufacturing Day 2020: 20 Educational Factory Tours

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blogs vs eBooks for industrial buyers
Content Marketing

Meeting The Needs Of Your Buyers: Blog vs eBook

To effectively reach buyers and generate valuable leads, it’s critical to employ a dynamic, multifaceted digital marketing strategy — and that means creating a robust content marketing campaign.

Content marketing is a crucial tool for collecting valuable user details. It is a means of trading information; users provide data — their business, goals, their contact information — and in exchange, you provide insights and actionable advice in checklists, educational eBooks, or in-depth whitepapers.

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Differentiate Yourself From Competition
Content Marketing

For Manufacturers: How To Differentiate Yourself From Competition

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?

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Brand awareness - construction crew
Content Marketing

Impressive Brand Awareness Campaigns From Manufacturing Companies

As a manufacturing professional, you’re more than familiar with industrial companies large and small. But if you ask someone who isn’t intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names will come to mind. 

These companies are well-known because they’ve created a name for themselves over the years. They’ve spread awareness about their products and services, and now they’re ubiquitous and prevalent in people’s minds. 

But manufacturing is changing, as anyone in the space will tell you. The population of young people entering the industry is different than it was just a few years ago, automation is increasing, and the landscape is shifting with no end in sight. Marketing for this field has also had to change. The biggest names in the industry have been successful with this, but now smaller manufacturers are turning to industrial marketing experts to get their business found too.

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HVAC Environmental systems manufacturers
SEO

SEO Best Practices For Environmental Systems Manufacturers

More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic? 

We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.

For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.

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why companies need content marketing
Content Marketing

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers