The Thomas Blog

Are Webinars Worth It?

To keep up in today’s increasingly competitive industrial landscape, companies must constantly be looking for additional ways to reach their target audiences. Webinars, in particular, allow brands to connect with clients — and potential clients — on a personal level while establishing the business as a knowledgeable industry leader.

Have Fun By Injecting Some Memes Into Your Industrial Marketing

Sometimes showing your audience you have a sense of humor can help them relax and lower their guards. Even the silliest piece of content can be the beginning of a buyer journey. After all, who wouldn’t want to engage with someone who made them smile and laugh?

How Can Building Product Manufacturers Use Content Marketing To Get Specified Into More Projects?

Content marketing is not a new concept, but for building product manufacturers, it is probably a foreign one. Even those BPMs who understand what content marketing is believe that it is an approach reserved purely for B2C businesses.

How To Tell The Story Of Your Manufacturing Business

Sometimes it seems like we only hear the story of the American manufacturer during Super Bowl ads and speeches from pandering politicians. Marketers and speech writers may be skilled at storytelling, but they do not own those stories.

Even Your Dog Has A Persona

We write frequently about the value of persona targeting. Taking the time to really understand the people on the other end of your communications, and tailoring your content to those specific people — and their specific goals, needs, and interests — is critical if you want to improve your marketing results.

How To Grow Your Manufacturing Business By Connecting With Engineers On Quora

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.

Lead Nurturing: How To Go From "I'm Interested" To "I'm Buying"

You know all about leads. You know the difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs). You know you need more of the former in order to get more of the latter.

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

Achieving The Right Mix Of Social Media Content For Manufacturing Marketing

Playing an increasingly important role in today’s digital industrial marketing landscape, social media allows industrial professionals to meaningfully connect with their existing client base and showcase their expertise while attracting new prospects.

Posting regularly on social media is paramount to gaining broader brand awareness and positioning yourself as a knowledgeable industry leader. But just being on a social media platform isn’t enough. Even staying active isn’t enough. To really get the most out of social media, you need to truly engage your audience.