The Thomas Blog

11 Digital Marketing Tools You Can't Live Without

When it comes to digital marketing, having the right expertise on your side is essential to success. However, having the right tools at your disposal can also play an integral role, helping you be more productive, efficient, and strategic.

Picking A Winner: What Industrial Buyers Care About Most When Choosing A New Supplier

The industrial buying process can be long and complex. It's also almost entirely self-directed, as buyers source, research, compare, and shortlist potential partners anonymously online, with very little interaction with sales people.

4 Annoying Things Your Buyers Want You To Stop Doing

The industrial buying cycle can be a long and complicated process. As an industrial marketer, it’s your job to guide your prospective buyers at every step of their search.

Does Your Industrial Content Marketing Need A Unicorn?

Content marketing is a key component of any industrial marketing plan. That said, not every piece of content you create is going to be a winner — and not every piece of content is worth the time and resources you invest in its creation and promotion.

8 Tips To Becoming A More Productive Industrial Marketer

Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.

Getting Emotional: The Power of Emotion in B2B Marketing

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.

Industrial Marketing: Trick Or Treat?

As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!

Cold Calling vs. Warm Leads: No Contest

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not  as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives. 

How to Grow Your Business with Inbound Marketing

Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners.

Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.