The Thomas Blog

Website Content Marketing To Strengthen Your Custom Manufacturing Brand

Most custom manufacturing businesses and service providers have an extensive list of their capabilities, services, materials, machines, and certifications. These are the basics that help potential customers understand what you can do for them.

9 Easy Tips For Creating A Lead-Generating eBook: For Manufacturers & Industrials

Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. According to Content Marketing Institute, 51% of today’s B2B businesses incorporate eBooks into their content marketing campaigns.

Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices. Ebooks also enable businesses to connect with a target audience based on their specific stage in the buying journey.

How To Create Quality Content For Industrial Companies To Engage B2B Buyers

Content marketing for manufacturing companies is a critical element to any lead generation strategy today. When done right, it builds your brand image and creates a stronger relationship between you and your customer. But the last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll turn your prospective customers away.

Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed. To help produce content that drives buyers and engineers to learn more about your company's industrial products and services, make sure to follow the best practices below.

What Is Industrial Marketing? (With Examples)

Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.

Why Public Relations Matters To Manufacturers

As companies in the industrial sector look for ways to win new customers and keep loyal customers, they need to find ways to stay top of mind in a competitive landscape. From producing videos, creating valuable guides, to being everywhere your buyers are —  a recognizable brand in addition to those marketing tactics can put you in a position to win more business.

Public relations (PR) can help manufacturers boost their brand awareness and drive credibility and sales. Let's outline how you can get started.

16 Ways To Improve Your Manufacturing Blog

A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may help to go back to the basics and make sure your blog is set up for success.

Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.

The Value of Client Testimonials And Case Studies

According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand. 

Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.

10 Content Marketing Ideas For Manufacturers (With Examples!)

So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website. But as you may already know, marketing is not a one-and-done approach.

Now what?

Well, now comes the hard part — you’ll need to create content that your prospects actually want to read and share. 

Thomas Factory Tours: Industrial Video Production Examples for Custom Manufacturers and OEMs

For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes & capabilities, and lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.

The videos below highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.

**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service Companies