When done correctly, content marketing is one of the most powerful, essential components of an inbound industrial marketing strategy. When done correctly, it will help you grow your pipeline of leads and boost overall revenue. When done correctly, your bottom line will thank you.Read More »
Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search.Read More »
If you’re thinking, Andrew, you’re a professional writer, you’re biased, well … you’re right. I am biased. That doesn’t make the phrase any less true, either. If a grocer told you “vegetables are good for you,” you wouldn’t respond that he’s biased and therefore his statement is untrue. Would you?Read More »
If there’s one thing better than leads, it's leads from dream customers — those perfectly ideal potential clients with perfectly ideal potential orders. The problem is that dream customers probably seem more like unicorns or Bigfoot to you than actual, achievable contacts.Read More »
Content marketing can penetrate the internal politics of a potential customer and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful strategy.
This isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it. Everything works together, so it's time you connect the dots.
Let's jump right in:Read More »
Do you know where your expertise lies? How about the channels through which you want to communicate? Are you ready to execute a content marketing strategy?
If you answered yes to the first two questions then you're almost there! Even if you've familiarized yourself with the higher-level strategy through blogs and eBooks, it's important you don't miss a single step.Read More »
According to the U.S. Census Bureau, millennials have overtaken baby boomers to become the largest living population.
Inevitably, this shift is reflected in the B2B sector. As half of all product researchers are now millennials, industrial manufacturers must reconsider their current marketing methods and retool to appeal to a new set of digital demands.Read More »
In the industrial space, marketing and sales leaders target three common personas: Engineers, Procurement Managers, and Plant MRO Managers.
Each of these personas has different primary concerns based around their job focus and function within their company. Let’s take a look at these three personas in detail, so you can better understand your audiences and how to reach them.Read More »
We’ve all experienced it; your fingertips are grazing the keyboard, lightly tapping in rhythmic motion, waiting for your brain to catch up.
Your eyes scan every object on your desk and the surrounding walls, desperately seeking inspiration.
After hours of banging out blog posts and crushing editorial calendar deadlines, you’ve simply run out of things to say.Read More »