The Thomas Blog

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Content Marketing

Impressive Brand Awareness Campaigns from 3 Big Manufacturing Companies

As a manufacturing professional, you’re more than familiar with industrial companies large and small. But if you ask someone who isn’t intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names — General Electric, John Deere, et cetera — will come to mind. The list, I can almost guarantee, will not go on long after.

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Content Marketing

9 Tips to Break Through Writer’s Block

We’ve all experienced it; your fingertips are grazing the keyboard, lightly tapping in rhythmic motion, waiting for your brain to catch up.

Your eyes scan every object on your desk and the surrounding walls, desperately seeking inspiration.

After hours of banging out blog posts and crushing editorial calendar deadlines, you’ve simply run out of things to say.

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Content Marketing

10 Can’t-Miss Tips to Get Your Video Marketing Started

As a video marketer, my days are typically filled with brainstorming, storyboarding, filming, uploading, editing and exporting — plus everything in between.

For the most part though, I’m sitting behind a computer with a pair of headphones on, so a few weeks ago I jumped at the chance to head to Boston for WistiaFest. It’s a conference put on by the hosting platform Wistia where myself and 300 of my fellow video-loving peers could learn, network and break out in spontaneous dance party. (Plus there was a dog hanging out during all networking events at Wistia HQ, so if we’re being honest, it’s a miracle I interacted with any humans.)

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Manufacturing and Industrial

Content is King: SEO for Manufacturing Companies

“I have a page for that but I’m not No. 1 on Google. Why?” “Wait, where do I need links from?” "Social media helps, right?" "I offer that product — why am I not ranking higher?"

These are all very common questions I hear when working with companies on their SEO strategy. And while we've chatted before on this blog about staying ahead of Google's updates and the best practices for industrial SEO, I can't help but want to emphasize the most important piece of your website: content.

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Content Marketing

Heading Into 2015 With More Focus on the User and More Stories to Tell

Last year was more about making the most of the marketing tools at hand rather than any revolutionary breakthroughs, and I see more of the same in 2015.

It puts us at an advantage: instead of chasing customers to the next “hot” social network or trying to figure out the best way to use a new platform, we have a better idea of where our audience is, and how we should communicate with them. Here’s where I think the focus will lie for the next twelve months:

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