The Thomas Blog

Content Marketing

Mightier Than the Pen: Different Types of Content For Industrial Marketing

How many different types of media — and content  do you encounter each day?

Whether for business, personal consumption, or a combination of both, there are probably quite a few, and you respond to each one differently. Reading a blog post or news article, you might pay closer attention  or you may skim. Watching a quick video online, or the evening news when you get home, you might be taking a bit of a break  though your brain may be more "tuned in" to what you're watching.

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Content Marketing

Why Corporate Blogs Fail: 4 Things to Avoid

Corporate blogs are becoming increasingly common. But successful corporate blogs – those that build an audience of current and prospective buyers — continue to be rare. But just because people are reading your blog, doesn't mean it's attracting customers.

To make your blog successful from a business standpoint, you have to achieve one key goal: Engagement. That means readers come there voluntarily, enjoy what they read, and extract value from it.

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SEO

The Importance of Content for SEO [INFOGRAPHIC]

Content is king.

We'’ve heard this so many times we usually don’'t even think about it anymore; we don't acknowledge it. However, the truth is content is king.

In the past few weeks we’'ve discussed social media and its importance in business. We've touched on how blogging can help businesses share their expertise, appear favorably in the search engines through optimized keywords, and become thought leaders.

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Blogging-Makes-A-Business_Difference
Content Marketing

Blogging Makes a Business Difference: Why Companies Should Blog

Blogging — to some that means an online journal; to others it's an informational website on either a specific topic or various topics. To define it officially, a blog is a website where individual(s) provide entries of any type of content from video and podcasts to traditional text and photos in order to inform or create discussions.

Typically blogs are presented in reverse chronological order.

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