6 Ways to Ensure No One Reads Your Blog
Congratulations! You've decided your industrial business needs a blog as part of its marketing strategy. That's a great decision, and one that is sure to pay off.
A blog will position your company as a knowledge leader in your field, draw traffic to your website, and boost your reputation among peers, customers and potential customers.
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6 Techniques to Improve the Effectiveness of Videos for Generating Business
Industrial businesses looking to use online videos as part of their sales and marketing efforts need to realize one simple fact: not all videos are created equal. This statement has nothing to do with production quality or content. It means that not all videos are effective for B2B lead generation. Here are 6 tips that you can use in your videos.
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How to Use Online Content to Influence Industrial Buyers throughout the Buying Cycle
Industrial businesses today must use various forms of online content—from ads and news releases to case studies, catalogs and product demos—to reach and influence buyers. The challenge is that buyers will seek out different kinds of content depending on where they are in the buying cycle. To build a comprehensive and effective online marketing strategy, industrial marketing professionals need to understand two things:
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