The Thomas Blog

Marketing Blogs
Social Media

7 Marketing Blogs Worth Your Follow

In the constantly-changing landscape of today’s digital world, it’s important to stay current with industrial marketing trends. Factor in the growing number of marketing agencies, each offering their own (in some cases … questionable) advice, and it gets increasingly difficult to discern the useful marketing guidance from the rest of the distracting industry chatter.

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Social Media Content Mix
Social Media

Achieving The Right Mix Of Social Media Content For Manufacturing Marketing

Playing an increasingly important role in today’s digital industrial marketing landscape, social media allows industrial professionals to meaningfully connect with their existing client base and showcase their expertise while attracting new prospects.

Posting regularly on social media is paramount to gaining broader brand awareness and positioning yourself as a knowledgeable industry leader. But just being on a social media platform isn’t enough. Even staying active isn’t enough. To really get the most out of social media, you need to truly engage your audience.

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Industrial Marketing Differentiators
Content Marketing

How to Differentiate Yourself From the Competition

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?

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Manufacturing Marketing Mobile Apps
Social Media

10 Awesome Mobile Apps For Industrial Marketers

By now, most industrial and manufacturing companies understand the importance of optimizing their digital marketing campaigns for all types of mobile devices. Your buyers access information anytime, anywhere, so all of your content must be able to be easily accessed, viewed, and navigated across a variety of devices. But are you yourself optimized for mobile? Does your team have the resources to get work done while on the go?

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