Playing an increasingly important role in today’s digital industrial marketing landscape, social media allows industrial professionals to meaningfully connect with their existing client base and showcase their expertise while attracting new prospects.
Posting regularly on social media is paramount to gaining broader brand awareness and positioning yourself as a knowledgeable industry leader. But just being on a social media platform isn’t enough. Even staying active isn’t enough. To really get the most out of social media, you need to truly engage your audience.Read More »
The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?Read More »
When done correctly, content marketing is one of the most powerful, essential components of an inbound industrial marketing strategy. When done correctly, it will help you grow your pipeline of leads and boost overall revenue. When done correctly, your bottom line will thank you.Read More »
By now, most industrial and manufacturing companies understand the importance of optimizing their digital marketing campaigns for all types of mobile devices. Your buyers access information anytime, anywhere, so all of your content must be able to be easily accessed, viewed, and navigated across a variety of devices. But are you yourself optimized for mobile? Does your team have the resources to get work done while on the go?Read More »
It’s 2 in the morning, and there you are, minding your own business, checking out a website and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you, because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?Read More »
Think mobile marketing only works for B2C companies? Think again. B2B companies get a lot of mileage out of mobile marketing as all customers, not just those in the consumer space, are making their way towards mobile.Read More »
To understand why content marketing is important, let’s first take a look at the complete picture of the modern industrial buying process.
Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport.Read More »
Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.
Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.Read More »
B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.
This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.
Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.Read More »