The Thomas Blog

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Content Marketing

Blog Posts Vs. eBooks Vs. Webinars: Which Is Best For Content Marketing?

To effectively reach buyers and generate valuable leads, it’s critical to employ a dynamic, multifaceted digital marketing strategy — and that means creating a robust content marketing campaign.

A crucial tool for collecting valuable user details, content marketing is essentially a means of trading information; users provide data — their business, goals, their contact information — and in exchange you provide them with insights and actionable advice in the form of checklists, educational eBooks, or in-depth whitepapers.

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Content Marketing

3 Characteristics Of Effective Content

Content marketing less true; content is still a foundational element of any inbound marketing scheme worth its salt.

If you’re thinking, Andrew, you’re a professional writer, you’re biased, well … you’re right. I am biased. That doesn’t make the phrase any less true, either. If a grocer told you “vegetables are good for you,” you wouldn’t respond that he’s biased and therefore his statement is untrue. Would you?

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Content Marketing

The Components of a Successful Content Marketing Strategy

Content marketing can penetrate the internal politics of a potential customer and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful strategy.

This isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it. Everything works together, so it's time you connect the dots.

Let's jump right in:

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Content Marketing

Millennials In Manufacturing, And The Problem With PDFs

According to the U.S. Census Bureau, millennials have overtaken baby boomers to become the largest living population.

Inevitably, this shift is reflected in the B2B sector. As half of all product researchers are now millennials, industrial manufacturers must reconsider their current marketing methods and retool to appeal to a new set of digital demands.

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Content Marketing

The Basics of Content Marketing

You ask, "What's content marketing?"

Joe Pulizzi, a content marketing evangelist and thought leader, answers, “[It's] the art of communicating with your customers and prospects without selling.”

Wait a second. If content marketing doesn’t “sell,” then how does it help my business? Here's your answer: Content marketing helps industrial companies’ bottom lines by building their brand image and forging meaningful connections with buyers.

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Content Marketing

5 Tips for Revision and Self-Editing

Having trouble writing a blog post or can’t seem to create a piece that flows? Remember what comes after writing a first draft: revising and editing.

If you don’t consider yourself a natural writer, these steps are crucial for creating great content. It can be difficult to transform thoughts into intelligent, flowing sentences during the drafting process; however, revising and editing make this unnecessary. 

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