To effectively reach buyers and generate valuable leads, it’s critical to employ a dynamic, multifaceted digital marketing strategy — and that means creating a robust content marketing campaign.
A crucial tool for collecting valuable user details, content marketing is essentially a means of trading information; users provide data — their business, goals, their contact information — and in exchange you provide them with insights and actionable advice in the form of checklists, educational eBooks, or in-depth whitepapers.Read More »
If you’re thinking, Andrew, you’re a professional writer, you’re biased, well … you’re right. I am biased. That doesn’t make the phrase any less true, either. If a grocer told you “vegetables are good for you,” you wouldn’t respond that he’s biased and therefore his statement is untrue. Would you?Read More »
If there’s one thing better than leads, it's leads from dream customers — those perfectly ideal potential clients with perfectly ideal potential orders. The problem is that dream customers probably seem more like unicorns or Bigfoot to you than actual, achievable contacts.Read More »
You’ve likely heard it before, but we’ll say it again: Content is king.
Even in the manufacturing and industrial space — where relationships and word-of-mouth referrals kept companies going for so long — content marketing is the most effective way to drive high-quality leads and dream customers to your website.Read More »
Content marketing can penetrate the internal politics of a potential customer and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful strategy.
This isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it. Everything works together, so it's time you connect the dots.
Let's jump right in:Read More »
Do you know where your expertise lies? How about the channels through which you want to communicate? Are you ready to execute a content marketing strategy?
If you answered yes to the first two questions then you're almost there! Even if you've familiarized yourself with the higher-level strategy through blogs and eBooks, it's important you don't miss a single step.Read More »
According to the U.S. Census Bureau, millennials have overtaken baby boomers to become the largest living population.
Inevitably, this shift is reflected in the B2B sector. As half of all product researchers are now millennials, industrial manufacturers must reconsider their current marketing methods and retool to appeal to a new set of digital demands.Read More »
You ask, "What's content marketing?"
Joe Pulizzi, a content marketing evangelist and thought leader, answers, “[It's] the art of communicating with your customers and prospects without selling.”
Wait a second. If content marketing doesn’t “sell,” then how does it help my business? Here's your answer: Content marketing helps industrial companies’ bottom lines by building their brand image and forging meaningful connections with buyers.Read More »
Having trouble writing a blog post or can’t seem to create a piece that flows? Remember what comes after writing a first draft: revising and editing.
If you don’t consider yourself a natural writer, these steps are crucial for creating great content. It can be difficult to transform thoughts into intelligent, flowing sentences during the drafting process; however, revising and editing make this unnecessary.Read More »