The Thomas Blog

5 Marketing Collateral Best Practices For Manufacturers

Graphic design is everywhere you look — from your manufacturing company’s logo on the front of your building to the website layout of this blog post you’re reading right now.

April 27 is World Graphics Day and to commemorate communication design, we’ll take a look at some marketing collateral best practices so you can ensure your content marketing is being communicated effectively and designed with your industrial buyers in mind.

Is The Next Digital Marketing Battleground In Your Living Room?

The old marketing rules have changed to meet the needs of consumer behaviors. From establishing an online presence (73% of industrial buyers pay attention to your website!) to optimizing your website to offer a mobile version, it's important to update your marketing strategy based on user activity. Content marketing for manufacturing companies have incorporated mobile search and mobile ads built specifically for interaction on mobile devices.

But what about one of the most influential communications inventions of the 20th century — the television. The first TV advertisement aired in the 1940s, so traditional commercials have been around for a long time and has grown steadily. While mobile optimization and advertising are still important elements to target users, let's take a look at how the traditional TV set has evolved to consumers' behaviors and what it may mean for industrial marketers.

How To Grow Your Manufacturing Business By Connecting With Engineers On Quora

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.

Should You Outsource Your Content Writing?

A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be a challenge. 

Can A Robot Write Your Marketing Materials?

One of the greatest fears among today’s industrial workers is the possibility of being replaced by machines. While many companies have opted to embrace automated technologies in their day-to-day industrial manufacturing operations, the results aren’t always detrimental to employees. 

How To Host, Publish, And Promote Your Videos

By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.

With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads. 

7 Project Management Tools For Industrial Marketing

Getting started with inbound industrial marketing is a challenge, to be sure, but keeping everything organized and well-scheduled is a job of its own. So how can you keep your website updates, content development, email marketing, and other initiatives in order? Better still, how can you keep them in order without losing your sanity?

Have Fun By Injecting Some Memes Into Your Industrial Marketing

Sometimes showing your audience you have a sense of humor can help them relax and lower their guards. Even the silliest piece of content can be the beginning of a buyer journey. After all, who wouldn’t want to engage with someone who made them smile and laugh?

How Can Building Product Manufacturers Use Content Marketing To Get Specified Into More Projects?

Content marketing is not a new concept, but for building product manufacturers, it is probably a foreign one. Even those BPMs who understand what content marketing is believe that it is an approach reserved purely for B2C businesses.