To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.
Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.Read More »
Writing good quality content can be a lot of work, especially if your team is small or you're both the writer and editor. If you don’t consider yourself a natural writer, there are a few ways you can still create great content. Transform your mediocre rough draft into a stellar final copy by following the tips below.Read More »
Coming up with perfect content marketing ideas for manufacturing companies can often be difficult. But, if you know where to look for inspiration, ideas are actually everywhere. Below are some tactics to help you and your team find success in content marketing for industrial companies.Read More »
Marketers and speech writers may be skilled at storytelling, but the tale of your business belongs to you — the manufacturer. With a little practice and guidance, you can tell it better than anyone else and create content that motivates buyers to choose working with you over other companies.Read More »
The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, but it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.
While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing interactive, engaging user experience.Read More »
Content marketing can persuade potential partners and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful content marketing strategy and how they support sales.
Content marketing isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it.Read More »
Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.
Now, were these marketing campaigns produced by a major brand targeting consumers? In most cases, they were — this falsely leads many to believe that emotion has no place in B2B marketing.Read More »
Content marketing for manufacturing companies is a critical element to any lead generation strategy. When done right, it builds your brand image and creates a stronger relationship between you and your customer. But the last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll turn your prospective customers away.
So whenever you're producing content that is aimed to help drive in buyers and engineers to learn more about your company's products and services, ask yourself these key questions below and see if it passes the quality test.Read More »
Graphic design is everywhere you look — from your manufacturing company’s logo on the front of your building to the website layout of this blog post you’re reading right now.
April 27 is World Graphics Day and to commemorate communication design, we’ll take a look at some marketing collateral best practices so you can ensure your content marketing is being communicated effectively and designed with your industrial buyers in mind.Read More »