The Thomas Blog

Engineering Specialties Inc Case Studies
Content Marketing

Don’t Just Say It, Prove It: The Value of Client Testimonials

The majority of buyers added fewer than 10 new suppliers to their supply chains last year, which means you need to ensure you're reaching them when they're searching.

Aside from having an up-to-date website with detailed product and company information, having examples of your products and services in action — as well as testimonials from happy customers — can make you stand out among your competitors.

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Industrial Marketing With Quora
Social Media

How To Grow Your Manufacturing Business By Connecting With Engineers On Quora

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.

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Content Marketing

7 Project Management Tools For Industrial Marketing

Getting started with inbound industrial marketing is a challenge, to be sure, but keeping everything organized and well-scheduled is a job of its own. So how can you keep your website updates, content development, email marketing, and other initiatives in order? Better still, how can you keep them in order without losing your sanity?

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