The Thomas Blog

Public Relations, media relations consultant for manufacturers
Content Marketing

Why Public Relations Matters To Manufacturers

As companies in the industrial sector look for ways to win new customers and keep loyal customers, they need to find ways to stay top of mind in a competitive landscape. From producing videos, creating valuable guides, to being everywhere your buyers are —  a recognizable brand in addition to those marketing tactics can put you in a position to win more business.

Public relations (PR) can help manufacturers boost their brand awareness and drive credibility and sales. Let's outline how you can get started.

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Agile Magnetics Manufacturing Blog
Content Marketing

16 Ways To Improve Your Manufacturing Blog

A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may help to go back to the basics and make sure your blog is set up for success.

Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.

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Reading customer testimonials and case studies online
Content Marketing

The Value of Client Testimonials And Case Studies

According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand. 

Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.

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Manufacturing content marketing survey
Content Marketing

11 Top Content Marketing Ideas For Manufacturers (For Each Stage Of The Buying Process)

So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website. But as you may already know, marketing is not a one-and-done approach.

Now what?

Well, now comes the hard part you’ll need to create content that your prospects actually want to read and share. 

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Manufacturing and Industrial

Manufacturing Day 2020: STEM Resources for High School and College Students

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blogs vs eBooks for industrial buyers
Content Marketing

Meeting The Needs Of Your Buyers: Blog vs eBook

To effectively reach buyers and generate valuable leads, it’s critical to employ a dynamic, multifaceted digital marketing strategy — and that means creating a robust content marketing campaign.

Content marketing is a crucial tool for collecting valuable user details. It is a means of trading information; users provide data — their business, goals, their contact information — and in exchange, you provide insights and actionable advice in checklists, educational eBooks, or in-depth whitepapers.

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Differentiate Yourself From Competition
Content Marketing

For Manufacturers: 5 Ways To Differentiate Yourself From Competition

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?

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Brand awareness marketing campaigns
Content Marketing

Brand Awareness Campaigns To Boost Your Inspiration From Manufacturing Companies

As a manufacturing professional, you’re more than familiar with industrial companies large and small. But if you ask someone who isn’t intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names will come to mind. 

These companies are well-known because they’ve created a name for themselves over the years. They’ve spread awareness about their products and services, and now they’re ubiquitous and prevalent in people’s minds. 

But manufacturing is changing, as anyone in the space will tell you. The population of young people entering the industry is different than it was just a few years ago, automation is increasing, and the landscape is shifting with no end in sight. Marketing for this field has also had to change. The biggest names in the industry have been successful with this, but now smaller manufacturers are turning to industrial marketing experts to get their business found too.

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HVAC Environmental systems manufacturers
SEO

SEO Best Practices For Environmental Systems Manufacturers

More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic? 

We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.

For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

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