The Thomas Blog

Industrial Marketing Halloween
Social Media

Industrial Marketing: Trick Or Treat?

As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!

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Cold Calling vs. Warm Leads_ No Contest

Cold Calling vs. Warm Leads: No Contest

Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not  as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives. 

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Manufacturing and Industrial

How to Grow Your Business with Inbound Marketing

Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners.

Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.

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Industrial Marketing With Quora
Social Media

How To Grow Your Manufacturing Business By Connecting With Engineers On Quora

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.

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