The majority of buyers added fewer than 10 new suppliers to their supply chains last year, which means you need to ensure you're reaching them when they're searching.
Aside from having an up-to-date website with detailed product and company information, having examples of your products and services in action — as well as testimonials from happy customers — can make you stand out among your competitors.Read More »
The industrial buying process can be long and complex. It's also almost entirely self-directed, as buyers source, research, compare, and shortlist potential partners anonymously online, with very little interaction with sales people.Read More »
Content marketing is a key component of any industrial marketing plan. That said, not every piece of content you create is going to be a winner — and not every piece of content is worth the time and resources you invest in its creation and promotion.Read More »
Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.Read More »
Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »
A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be a challenge.Read More »
One of the greatest fears among today’s industrial workers is the possibility of being replaced by machines. While many companies have opted to embrace automated technologies in their day-to-day industrial manufacturing operations, the results aren’t always detrimental to employees.Read More »
By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.
With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads.Read More »
Getting started with inbound industrial marketing is a challenge, to be sure, but keeping everything organized and well-scheduled is a job of its own. So how can you keep your website updates, content development, email marketing, and other initiatives in order? Better still, how can you keep them in order without losing your sanity?Read More »