Cold calling used to be the most effective way to attract and engage prospects. Now, however, sales efforts driven by cold calling are simply not as effective in the digital age when compared to warm leads driven by targeted, strategic marketing initiatives.Read More »
Inbound marketing is the latest method for increasing online business exposure. But the more manufacturers we talk to, the more it becomes clear that that the term “inbound marketing” isn’t fully understood by many business owners.
Everyone seems to know that this is something they should be doing, but they’re not sure what exactly that “something” is.Read More »
Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »
In the hypercompetitive industrial marketplace, it’s important to look for every edge you can in order to connect with more buyers. That means branching out beyond traditional marketing channels to connect with more prospects in more places.Read More »
A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be a challenge.Read More »
For manufacturing companies, attaining and maintaining quality certifications can take a lot of time and effort. However, your certifications can be a powerful sales and marketing tool — if you're willing to put in a little more work.Read More »
By now, you should know how important video marketing is to your business. You've also got a good understanding of the types of stories you can tell, and the tools you need to produce your videos in order to give them a professional look and feel.
With that in mind, you’ve shot, edited, and pieced together your footage with the hope of enhancing brand awareness and driving leads.Read More »